Article Marketing for Backlinks
-
Ok I know there's a lot of information already on here about Article Marketing for SEO, but I need to know if anyone here has recently ran an article campaign successfully?
Correct me if I am wrong, but submitting the same article to a bunch (more than 1-2) article directories for back links is a bad idea. Right?
Maybe it worked in 2006, but now even the site themselves (Article Directories) are just so polluted with spam from the pass that, that Even if you submitted a genuine article.. it would still not give you as much Juice because the sites themselves are considered spamy.
Looking at Alexa's ranking of Ezine Articles kind of proves that, after Panda Hit.
The bottom line is, my boss says I have to start writing articles for backlinks. He wanted me to blast them across multiple directories. So I need to be absolutely certain that where I place these articles will have Quality impact on our sites SEO.
Tips, Advice, Links, THANKS!
We are a prominent ecommerce site in the food service industry.
-
Thanks, that webinar and powerpoint presentation was great.
"You can't outsource giving a shit" - Tom Critchlow
lol
-
-
I'd avoid article directories. They are not bad, but from a value standpoint, guest blogging has more potential. Either way you should be creating unique content. If you contact the bloggers prior to creating the material, then you can almost guarantee a spot on their blog by writing about what they want on their blog. It's always better to have people in place willing to "buy" your info before you spend time writing the article.
Justin Briggs uses a similar strategy for his info-graphics. He details his strategy here:
-
Your link is broken base.
-
Yeah I think we all agree guest blogging is a powerful way to attain quality backlinks. It’s not easy though, that’s why time and time again people just can’t help themselves from submitting articles to Article Directories and/or Linking their Keyword Term to Industry Site Directories.
Plus, as I was just reading this post http://www.seomoz.org/q/is-da-a-reliable-domain-metric :: And I feel the same way about the DA. Point being, some blatantly obvious spam sites have High DA, which is confusing.
We have very few backlinks and horrible anchor text associated with them.
Realistically speaking, I think finding a good blog to guest post on, writing the content and getting it on the internet would be At-Least a 2-3 week process. So if we guest posted every 2 weeks, in 1 year we would only have 26 backlinks.
Such a small number ....It's just really hard to justify the Time and effort this will take to get 26 back links when our competitors already have thousands for the competing anchor text. It's worth it right?
Thanks for the reply.
-
Guest blogging is a better idea. I'm sure there are plenty of quality related blogs around who would be willing to take great content with a link back to your site.
Or is there some way of getting these catering services reviewed in return for a link? Perhaps offer some free services or a discount? As well as the link, if you choose the right places it'd be advertising your services to relevant people, so you could attract more business that way.
Can this company offer solutions to any particular problems the internet population might have? If so, search forums and a thoughtful answer with a link to the recommended solution on your site could go down well - just make sure it doesn't look like you're spamming if you do anything like this. You could even just help people out without mentioning your company, and have a link or two in your signature. There are ways to find 'dofollow' forums.
-
Yes, both I and our general marketing coordinator agree with this strategy. What do you think about the Article Directories though? Should I totally avoid them completely?
-
I too have had some success (in the past) with getting traffic from articles, but the quality of this traffic was 'fair' at best.
But to be clear here the goal is not to drive traffic.
The goal is to build a back link portfolio and from quality anchor text.
I appreciate your reply.
-
Work with popular blogs in your industry and find out what content they would like to see. Then make it.
-
It's probably better to write a unique article for every place you submit them to, so theres no duplicate content issues. It might help a little, but it's certainly a somewhat questionnable link building method today. I've had success article marketing campaigns as far as getting traffic to the articles, then funnelling it to my sites, but not as far as increasing search traffic from the backlinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What about a No-record backlink in the eye of Google
I have an uncertainty - when I make a backlink as a piece of SEO in some site when I reviewed similar couple of days after. It hasn't filed and I checked its robots record. It appearing Client specialist: Mediapartners-Google Disallow: User-Agent: * Disallow: However, is this make any backlink uphold or only this with the end goal of not ordering in google. I make it straightforward - "Is this sort of backlink creation my site My Music Goals uphold my SEO action or Not?" In this No-record site.
Technical SEO | | Hadia7680 -
Backlinks that go to a redirected URL
Hey guys, just wondering, my client has 3 websites, 2 of 3 will be closed down and the domains will be permanently redirected to the 1 primary domain - however they have some high quality backlinks pointing the domains that will be redirected. How does this effective SEO? Domain One (primary - getting redesign and rebuilt) - not many backlinks
Technical SEO | | thinkLukeSEO
Domain Two (will redirect to Domain One) - has quality backlinks
Domain Three (will redirect to Domain One) - has quality backlinks When the new website is launched on Domain One I will contact the backlink providers and request they update their URL - i assume that would be the best.0 -
JSON-LD meta data: Do you have any rules/recommendations for using BlogPosting vs Article?
Dear Moz Community. I'm looking at moving from in-line Microdata in the HTML to JSON-LD on the web pages that I manage. Seems a far simpler solution having all the meta data in one place - especially for trouble shooting! With this in mind I've started to change the page templates on my personal site before I tackle the ones for my eCommerce site. I've made a start, and I'm still working on the templates producing some default values (like if a page doesn't have an associated image) but have been wondering if any of you have any rules/recommendations for using BlogPosting vs Article? I'd call this type of page an Article:
Technical SEO | | andystorey
https://cycling-jersey-collection.com/browse-collection/selle-italia-chinol-seb-bennotto-1982-team-jersey Whereas this page is from the /blog so that should probably be a BlogPosting:
https://cycling-jersey-collection.com/blog/2017-worldtour-team-jerseys I've used the following resources but it would be great to get a discussion on here.
https://yoast.com/structured-data-schema-ultimate-guide/
https://developers.google.com/search/docs/data-types/data-type-selector
https://search.google.com/structured-data/testing-tool/u/0/ I'm keen to get this 100% right as once this is done I'm going to drive through some further changes to get some progress on things like this: https://moz.com/blog/ranking-zero-seo-for-answers
https://moz.com/blog/what-we-learned-analyzing-featured-snippets Kind Regards andy moz-screenshot.jpg1 -
Alexa sees a link as backlink to my website which I attached on Upwork inbox.(?)
When I check the backlinks for my website on Alexa, I noticed that , there's a backlink from Upwork, and when I clicked that link, I realized that it's the link of my Upwork inbox and I entered my login credentials to access that page. My question is : How it is possible for Alexa to get that link which I need to enter my details to access the page?
Technical SEO | | khayal0 -
URL Path to Store Article Library for SEO
What is the best URL structure for a domain to start adding a main directory for educational articles under? We want to find the best URL structure to keep articles under as a main, then category, then subcategory: For example, if my client is going after TWO SPECIFIC KEYWORD PHRASES as their primary (let's say they are KIDNEY DIALYSIS and CKD DIALYSIS, should they start building up their article library (for educational purposes as well as ranking/SEO), should they list it under which structure for the best SEO ranking opportunities: domain.com/KIDNEY-DIALYSIS/article1, article2, article3 domain.com/CKD-DIALYSIS/article1, article2, article3 domain.com/ARTICLES/article1, article2, article3 Both KIDNEY DIALYSIS and CKD DIALYSIS are critical phrases for them. Is it a waste of URL space to just have a home of domain.com/ARTICLES then build off that URL structure like: domain.com/articles/kidney-dialysis domain.com/articles/ckd-dialysis Thoughts? Ideas? Thank you!
Technical SEO | | ErnieB0 -
Marketing URL
Hi, I need a bit of advice on marketing URL's. The destinations URL is http://www.website.com/by-development.php?area=Isle Of Wight&development=developmentname. If we wanted to use www.website.com/developmentname on literature to send people to the ugly URL above, what would we do? Would we need to rewrite the ugly URL to the neat and then 301 the ugly to the neat? Currently, the team are using a new domain of neatandrelevant.info and 301 redirecting it to ugly URL but there are lots of different developments they want to send people to so a new domain is bought for each development which seems a bit unnecessary. They point to different pages on the ugly URL website. Assuming canonical tag would not be needed then because the ugly URL page would be redirected. Also, as the website has ugly URL's anyway, would it not be best practice to use rewrites anyway so that the URL's read www.mywebsite.com/region/development? Would it confuse things to then have extra short marketing URL's missing out /region? Hope that makes sense....
Technical SEO | | Houses0 -
If I reply to a PR7 blog does it create a backlink?
Hi, I'm going through my blog spam shite and I've come across some PR7 questions, if I reply which I think they want me to, does it create a backlink trust? I have a few PR4's from SEO companies outside the UK also, will this help my trust? Thanks Mark http://www.thehairroom.co.uk/blog
Technical SEO | | smoki6660 -
DISQUS COMMENTS backlinks-good for seo? YES/NO?
DISQUS COMMENTS backlinks-good for seo? YES/NO? I have just started commenting on "powered by disquus" websites in the Disqus comments box and left a link to my website in the name field! Having googled whether Disqus comments backlinks are any good for seo purposes i have discovered that there is a 50/50 view on the subject with some people saying they are a "goldmine" for getting high PR backlinks and others saying they are a waste of time because googlebot cannot read Java. My own experience of commenting on Disqus powered websites is that wordpress blogs powered by disqus comments ARE INDEXED by GOOGLE and the "BACKLINK IS IN THE SOURCE OF THE PAGE" When i comment on normal websites using the Disqus comment system i have found that my Disqus comments ARE NOT indexed by Google and there IS NO BACKLINK in the page source! Has anybody got any views on whether Disqus comments backlinks are any good?
Technical SEO | | Freebetsuk2