Schema - Measuring Impact
-
Hi All,I've got a question about measuring the impact of schema. We implemented FAQ schema on a few pages such that the questions and answers written on the page are now displayed directly on the SERP.Google Search Console now provides both total page clicks and rich results clicks (under Search Appearance). To get total clicks on the page, do you simply add up the total page and rich results clicks? Or do the rich results clicks represent interactions with the accordion, rather than a click through to the page? And if both clicks are represented differently, does that mean that the page is only sometimes being rendered on the SERP as a rich result?Any guidance would be appreciated!Thanks.
-
This post is deleted! -
This post is deleted! -
This post is deleted!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disabling Hubspot AMP plugin - impact on GA
Hello, all!
Reporting & Analytics | | SimpleSearch
What impact have you seen if you've used the Hubspot AMP plugin and then disabled it?
We saw a big jump in sessions, which is weird because GA was tracking AMP pages. I'm trying to wrap my head around why this is happening but my brain isn't working 🙂0 -
How important is Lighthouse page speed measurement?
Hi, Many experts cite the Lighthouse speed as an important factor for search ranking. It's confusing because several top sites have Lighthouse speed of 30-40, yet they rank well. Also, some sites that load quickly have a low Lighthouse speed score (when I test on mobile/desktop they load much quicker than stated by Lighthouse). When we look at other image rich sites (such as Airbnb, John Deere etc) the Lighthouse score can be 30-40. Our site https://www.equipmentradar.com/ loads quickly on Desktop and Mobile, but the Lighthouse score is similar to Airbnb and so forth. We have many photos similar to photo below, probably 30-40, many of which load async. Should we spend more time optimizing Lighthouse or is it ok? Are large images fine to load async? Thank you, Dave bg_05.jpg
Reporting & Analytics | | erdev0 -
Question on structuring URLs in a Drupal CMS - Adverse SEO or Analytics impacts?
Hello Moz Community, We're building out a health system (think a bunch of hospitals and clinics etc.) website on Drupal for the first time. Nebraskamed.com is our domain. Because we're using nodes instead of pages, our URL structure can pretty much be whatever we think makes sense. Our proposal is to drop /blog/ and related terms from the URL structure, because it doesn't really mean anything to the user. Instead, we'd use the service line "cancer" for example, followed by the name of the blog post or document. Example: nebraskamed.com/cancer/10-bone-cancer-myths Do you see any red flags (perhaps with SEO or Analytics for example) to what I'm proposing? domain name/service line/blog-post-name If so, do you have a URL structure you advise?
Reporting & Analytics | | Patrick_at_Nebraska_Medicine1 -
How accurate is Google analytics at measuring traffic? (Free version)
Hi Guys. When we compare our actual sales to Google analytics conversions it can be way out. Sometimes as much as 50%. Is this the same for the data on traffic? And if so, does the data tend to be out by a similar amount over time? i.e) If we compare this year and last year it give us a good indicator of differences in traffic volume? (albeit not 100% accurate?) Thanks. Isaac.
Reporting & Analytics | | isaac6630 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
Does Google encryption of keyword data impact SEO revenue reporting in Google analytics?
Hi there, I know Google has been encrypting SEO keyword data which they rolled out in September 2013. My question is - will this impact SEO revenue figures reported in Google analytics? I have been monitoring SEO revenue figures for a client and they are significantly down even though rankings have not lowered. Is this because of Google's encryption? Could there be another reason? Many thanks!
Reporting & Analytics | | CayenneRed890 -
Schema Rich Snippet Markup tool is validating the markup but it says it isn't in Webmaster Tools.
All my Schema Rich Snippets are being validated in the webmaster tools Rich Snippet tester tool here http://www.google.com/webmasters/tools/richsnippets But when I go take a peek at the new tab in Webmaster tools when I'm signed into my analytics account it shows there are no active Markups on my site. Has anyone else been having this issue? If it says it's working in the Google tool from the link above should I even be worried if its not showing up when I'm signed into my analytics account? Thanks.
Reporting & Analytics | | DCochrane0 -
How to measure impact of blogging on the bottom line?
I know that blogging is good, because everybody says it is. I know that I can sort out the top landing pages in Google Analytics and see how many of the entrances come through blog posts. How do I measure the impact blogging has on the bottom line? Would I sort out the entrances to blog entrances and then see how many of those visitors ultimately converted either through a micro or macro conversion? Would love to hear your thoughts and experiences. How do I convince upper management of the impact of blogging?
Reporting & Analytics | | gaytravel0