Is it good idea to use special characters in Meta Tags?
-
Hello Experts,
Is it good idea to add special characters while writing meta title and descriptions?
Characters such as $ # Check Marks %
If yes, will it help increase the CTR of page?
Thanks in advance!
-
Hard to say as it depends. I would test it on a few pages and see if it can drive any uplift compared to your standardized META tags. That way you have some actual proof instead of trying to reverse engineer it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I seem to have about 10 ### tags in the sidebar. Should they be removed?
A plugin inserts H3 tags in sidebar 'read more' type links. They are tangentially related to the content (as the whole site is on ice hockey), but not directly related. Will Google think these are part of the content and be a little confused on the subject matter or is it smart enough to realize this is Sidebar material? Do I need to take action/be concerned? thanks
On-Page Optimization | | BrvceTHW0 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
Title Tag
Is there any value in adding semantically similar words in the title tag? For instance, I have an alcohol rehab website www.alcohol-rehab.ltd.uk, I offer local search pages too. Would the title tag "Alcohol Rehab Bedfordshire | Alcoholic Rehabilitation Clinics Beds" Be more valuable than "Alcohol Rehab Clinics Bedfordshire | www.alcohol-rehab.ltd.uk" And is is worth while having the url in each title tag? Also is it worth while (seo wise) writing a description tag for each page, other than for a call to action that is?
On-Page Optimization | | Tiedoctor0 -
How do I remove a Canonical URL Tag?
Some of my report cards say I have too many canonical URL tags. However, there is no information no how to delete one. Can someone give me a link or explain? Thanks.
On-Page Optimization | | dealblogger0 -
International SEO - differentiating Meta data
Hi, We are developing a website for a company based in the US, but that also distributes to the UK. After careful thought, we decided to go with adding subdirectories for the UK pages on the site rather than creating content on a new ccTLD (though they own that domain). 1. How much of the Title Tags, H1, content, needs to be different for UK versions of the same page. Is it enough to simply Geo tag the EN subdirectory in Webmaster Tools? Or do the Title tags and content need to be different in order to avoid keyword cannibalization? 2. Would it be better to create a Landing Page using the ccTLD .co.uk version with information that links to the .com/en version? This would allow the users to see the .co.uk version for trust-building purposes. Or, would it just be better to 301 redirect the .co.uk version to the .com/en? Thanks for your help! Erin
On-Page Optimization | | HiddenPeak0 -
Can RSS Title tags be optimized?
I need to know if one can optimize RSS feeds to a particular Physical Location. As an Example if my website has RSS feeds for Travel. Can I optimize the individual Title tags to Travel in Maryland, Washington DC, New York etc?
On-Page Optimization | | sherohass0 -
Long meta description
Hello, I apologize in advance because the question must have already been posted, but 90% of my searches in "Search for a Question" drive me to a "no questions found" (i would be nice to improve this aspect of the Pro Q&A Forum 😉 So, a friend of mine asked to me what he should put for the meta description of automatically generated pages for his project. He has no tool to set a customized meta description for every page (and does not want to find one !) but he asked me the following : what is the less worse between : put the first words of the content (150 characters) put nothing and let google find what will be the better parts of the content for the user request put the whole content (600 characters) in order to avoid having just the begining of the content, which is not always useful in that case Did anyone try these options, what would be the less unproductive ? Thanks Loïc
On-Page Optimization | | mandinga0 -
Duplicate Content using templates
Hi, Our web site is designed using a template, which means the header and footer is consistent across all pages. Only the body content is unique on each page. Is the google bot able to see that the header and footer content is defined by the common template? Will this have any impact in terms of duplicate content? For example, we have a two line text in the footer that summarize the services we provide. Because the same text is in the footer of all pages, i am concerned about creating duplicate content. Finally, does it make sense to include keywords in header and footer of the template? Will it have any positive or negative SEO impact?
On-Page Optimization | | petersen0