Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitemap use for very large forum-based community site
-
I work on a very large site with two main types of content, static landing pages for products, and a forum & blogs (user created) under each product. Site has maybe 500k - 1 million pages. We do not have a sitemap at this time.
Currently our SEO discoverability in general is good, Google is indexing new forum threads within 1-5 days roughly. Some of the "static" landing pages for our smaller, less visited products however do not have great SEO.
Question is, could our SEO be improved by creating a sitemap, and if so, how could it be implemented? I see a few ways to go about it:- Sitemap includes "static" product category landing pages only - i.e., the product home pages, the forum landing pages, and blog list pages. This would probably end up being 100-200 URLs.
- Sitemap contains the above but is also dynamically updated with new threads & blog posts.
Option 2 seems like it would mean the sitemap is unmanageably long (hundreds of thousands of forum URLs). Would a crawler even parse something that size? Or with Option 1, could it cause our organically ranked pages to change ranking due to Google re-prioritizing the pages within the sitemap?
Not a lot of information out there on this topic, appreciate any input. Thanks in advance. -
Agreed, you'll likely want to go with option #2. Dynamic sitemaps are a must when you're dealing with large sites like this. We advise them on all of our clients with larger sites. If your forum content is important for search then these are definitely important to include as the content likely changes often and might be naturally deeper in the architecture.
In general, I'd think of sitemaps from a discoverability perspective instead of a ranking one. The primary goal is to give Googlebot an avenue to crawl your sites content regardless of internal linking structure.
-
Hi
Go with option 2, there is no scaling issue here. I have worked with and for sites that have a high multiplier on the number of sitemaps and pages that they're submitting, in some cases up to 100M pages. In all cases, Google was totally fine in crawling and processing the data that was there. As long as you follow the guidelines (max 50K URLs in a sitemap) you're fine as you're just providing another file that usually doesn't exceed about 50MB (depending on if you also add images to the sitemap). If you have an engineering team build the right infrastructure you can easily deal with thousands of these files and run them automated every day/week.
My main focus on big sites is also to streamline their sitemaps to have sitemaps with just the last 50.000 pages and the same for the last 50.000 pages that were updated. This way you're able to also monitor the indexation level of these pages. If you are able to, for example, combine the data from log file analysis you can say: we added 50K pages and Google in the last days were able to crawl X percentage of that.
Hope this gives you some extra insights.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we use Cloudflare
Hi all, we want to speed up our website (hosted in Wordpress, traffic around 450,000 page views monthly), we use lots of images. And we're wondering about setting up on Cloudflare, however after searching a bit in Google I have seen some people say the change in IP, or possible sharing of Its with bad neighbourhoods, can really hit search rankings. So, I was wondering what the latest thinking is on this subject, would the increased speed and local server locations be a boost for SEO, moreso than a potential loss of rankings for changing IP? Thanks!
Technical SEO | | tiromedia1 -
Bingbot appears to be crawling a large site extremely frequently?
Hi All! What constitutes a normal crawl rate for daily bingbot server requests for large sites? Are any of you noticing spikes in Bingbot crawl activity? I did find a "mildly" useful thread at Black Hat World containing this quote: "The reason BingBot seems to be terrorizing your site is because of your site's architecture; it has to be misaligned. If you are like most people, you paid no attention to setting up your website to avoid this glitch. In the article referenced by Oxonbeef, the author's issue was that he was engaging in dynamic linking, which pretty much put the BingBot in a constant loop. You may have the same type or similar issue particularly if you set up a WP blog without setting the parameters for noindex from the get go." However, my gut instinct says this isn't it and that it's more likely that someone or something is spoofing bingbot. I'd love to hear what you guys think! Dana
Technical SEO | | danatanseo1 -
Removing a large number of unnecessary pages from a site
Hi all, I got a big problem with my website. I have a lot of page, duplicate page made from various combinations of selects, and for all this duplicate content we've be hit by a panda update 2 years ago. I don't want to bring new content an all of these pages, about 3.000.000, because most of them are unnecessary. Google indexed all of them (3.000.000), and I want to redirect the pages that I don't need anymore to the most important ones. My question, is there any problem in how google will see this change, because after this it will remain only 5000-6000 relevant pages?
Technical SEO | | Silviu0 -
Do I use /es/, /mx/ or /es-mx/ for my Spanish site for Mexico only
I currently have the Spanish version of my site under myurl.com/es/ When I was at Pubcon in Vegas last year a panel reviewed my site and said the Spanish version should be in /mx/ rather than /es/ since es is for Spain only and my site is for Mexico only. Today while trying to find information on the web I found /es-mx/ as a possibility. I am changing my site and was planning to change to /mx/ but want confirmation on the correct way to do this. Does anyone have a link to Google documentation that will tell me for sure what to use here? The documentation I read led me to the /es/ but I cannot find that now.
Technical SEO | | RoxBrock0 -
Lost with conical, nofollow noindex. Not sure how to use it on a dyanmic php site with multiple region select options
I have a site with multiple regions the main page after a region is selected is login.php but the regions are defined by ?rid=11 , 12, etc. These are being picked up as duplicate content but they are all different regions. As i hired external php coders to develop most of the site I am scared to start meddling with any of the raw code and would like some advise on how to not show these as duplicate content. should i use noindex nofollow or connical? if Connical how do i set it up on the main login.php page? p.s. i am an extreme nube to seo
Technical SEO | | moby1230 -
Do I need an XML sitemap?
I have an established website that ranks well in Google. However, I have just noticed that no xml sitemap has been registered in Google webmaster tools, so the likelihood is that it hasn't been registered with the other search engines. However, there is an html sitemap listed on the website. Seeing as the website is already ranking well, do I still need to generate and submit an XML sitemap? Could there be any detriment to current rankings in doing so?
Technical SEO | | pugh0 -
Google.ca is showing our US site instead of our Canada Site
When our Canadian users who search on google.ca for our brand (e.g. Travelocity, Travelocity hotels, etc.), the first few results our from our US site (travelocity.com) rather than our Canadian site (travelocity.ca). In Google Webmaster Tools, we've adjusted the geotargeting settings to focus on the appropriate locale, but the wrong country TLD is still coming up at the top via google.ca. What's the best way to ensure our Canadian site comes up instead of the US site on google.ca? Thanks, Tory Smith
Technical SEO | | travelocitysearch
Travelocity0 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0