Title Tag Length
-
Is there a search engine that reads a title tag longer than 70 characters? What is the harm in writing a title tag longer than 70 characters?
-
I understand that from a conversion perspective having a title tag in excess of 70 characters is meaningless as no one will see it on Google. I also understand that some believe that a title tag with more characters may dilute the strength of the terms you really want emphasized (although there doesn't appear to be universal agreement on this point).
That said, for ranking purposes, will Google consider more than 70 characters in the title tag?
I have a specific reason for asking this question. My clients are professional service providers. Some of them are located in suburbia where no one particular suburb draws a lot of traffic. Given my content constraints and limited number of title tags, I would like to squeeze as many suburb names into the title tag even if it means that they are not visible, just for ranking purposes.
-
Just a follow up note to Daylan's great advice, the harm in it being longer than 70 characters is that the keyword usage becomes more diluted and less specific.
Cheers,
Jamie.
-
All search engines technically 'read' titles that are longer than 70 but will only display 70 or less. Anything longer is displayed with an ellipsis ( ... )
As the title is the first thing that users will see, having content in it longer is of no benefit (if you cant read it, whats the point?)
Theres a good write up available here about it:
http://www.seomoz.org/learn-seo/title-tag
(If there is a search engine that does display over 70, it's likely not much of your audience is using it)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would you consider this title to be keyword stuffing or bad?
A competitor uses the following format for all of their meta titles: [Store Name] Voucher Codes, Cashback & Discount Codes | [Website Name] They do vary their titles slightly, depending on which keywords are searched for, for the particular store. What do you think about this title? I'm torn between it looking a little 'stuffy' but them also getting across the point that their page offers all of that.
On-Page Optimization | | vickluque0 -
Title Tags not Displaying in SERPs Correctly
We have two websites that are very similar. One is .co.nz and the other is a .com.au. I've noticed some of our page titles are displaying differently in SERPs even though the title tags are formatted the same:e.g. The title: "PC Games | at Mighty Ape Australia" shows as: "PC Games | at Mighty Ape Australia - MightyApe.com.au"It's showing with extra text "- MightyApe.com.au". Whereas the NZ result for the title "PC Games | at Mighty Ape NZ" is fine i.e. displays as: "PC Games | at Mighty Ape NZ"Does anyone who why this might be happening?P.S. It's odd that in the Australian results the site links don't show up even though the sites are structured the same.
On-Page Optimization | | kevinliao0 -
Duplicate title tag
Hello,
On-Page Optimization | | JohnHuynh
My site have problems with duplicate title, they were reported from google webmaster. For example:
/extra-services/car-pick-up-service-146.html (1) /extra-services/transportation--car-rails--146.html (2) According to my sitemap the first URL is right (1). But the second URL is wrong, I don't know it occur here.0 -
Page Title
My website was hacked last November and then again last week. Prior to the hacking we were at number one in Google.co.uk for our main search term "nile cruises' for years. After last November's hacking we dropped to about position 4 and after last week we are at position 7. Ima rebuilding the lost data and I am having to create new Title and Description meta data for each of the indexed pages. I am taking the opportunity to try and ensure my titles and descriptions are good and the correct length, etc but wondered about the best title format. I set our home page title over the weekend as: Nile Cruise | Leading ABTA & ATOL Bonded UK Nile Cruise Specialist I was going to try and cover 3 keyphrases in the title like this: Nile Cruise | Nile Cruises | Nile Cruise Bargains But I thought that might look a bit spammy because the 3 phrases are very similar. I wondered what anyone else might suggest? Thanks, Colin
On-Page Optimization | | NileCruises0 -
Finding unique title tags for each media coverage page
We have multiple pages for our media coverage, and each page has the same title tag. I know it's important to have unique title tags, but if each page is just a listing of your media coverage (page 1 of 9, page 2 of 9, etc) then how do you create unique title tags for each media coverage page?
On-Page Optimization | | msakakibara0 -
DUPLICATE PAGE TITLE ISSUE
Hi We have 25 pages with a download form on it. People arrive at the page through a ink with optimised anchor text which sits on the information pages. As there is no information on these pages we do not need them to be optimised so the developer has given all the download pages exactly the same page title. Although the pages in themselves are not significant would this effect the way Google viewed the whole site, and would it pay to make each one unique or doesn't it really matter. Alternatively, is there a better way to handle this? and if so would that ligate the benefit of the anchor text. Thanks
On-Page Optimization | | PH2920 -
Are Amazon meta tags efficient?
We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this: | Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden Is this a well developed description tag? |
On-Page Optimization | | KnutDSvendsen
|0