Solved Duplicate content error affecting 142 pages

[EISMarketing]

Hello,
Recently I noticed a new duplicate error notification.
This page: https://www.earley.com/insights/internet-things-and-product-data
is flagged as 'duplicate content' with 142 affected pages.
Here's an example of one of the affected pages:
https://www.earley.com/insights/how-ontologies-drive-digital-transformation
This is not an ecommerce site. The affected pages are blog posts. We are pretty prolific writers and over the years we have produced nearly 300 articles. We are a consulting firm and the articles are about our area of expertise and cover a wide range of topics within that space.
I just don't understand why this would be flagged as duplicate or what I'm supposed to do with this information!
Help!
Thanks!
Sharon

[AnswerTenant 0]

@meghanpahinui said in Duplicate content error affecting 142 pages:

@eismarketing Hi Sharon!

Thanks so much for the great question! And so sorry for any confusion here.

Pages that are flagged as duplicate content are being assessed on the source code of those pages and not just the content on the page itself. Since it's not based purely on the written content of the page, this means if you're using a template of some kind or all your pages have a similar structure, they may end up being flagged as duplicate content. Pages can be marked as duplicates of each other when there isn't enough unique content on each page to distinguish them from each other.

The Moz tools have a 90% threshold for duplicate content so any pages with at least 90% of the same code will be flagged as duplicates of one another.

I've grabbed a few resources that may help:
Here is a Whiteboard Friday about duplicate content and some ways you can resolve it.
Here is an article from the Moz Learning Center regarding duplicate content.
Here is some information from Google re: duplicate content as well.

At time of answering your query, you won't get a penalty for duplicate content, however anything you can do to help search engines understand what you content is about and to create value for your visitors, will support a strong content marketing and SEO strategy.

[meghanpahinui]

@eismarketing Hi Sharon!

Thanks so much for the great question! And so sorry for any confusion here.

Pages that are flagged as duplicate content are being assessed on the source code of those pages and not just the content on the page itself. Since it's not based purely on the written content of the page, this means if you're using a template of some kind or all your pages have a similar structure, they may end up being flagged as duplicate content. Pages can be marked as duplicates of each other when there isn't enough unique content on each page to distinguish them from each other.

The Moz tools have a 90% threshold for duplicate content so any pages with at least 90% of the same code will be flagged as duplicates of one another.

I've grabbed a few resources that may help:
Here is a Whiteboard Friday about duplicate content and some ways you can resolve it.
Here is an article from the Moz Learning Center regarding duplicate content.
Here is some information from Google re: duplicate content as well.

At time of answering your query, you won't get a penalty for duplicate content, however anything you can do to help search engines understand what you content is about and to create value for your visitors, will support a strong content marketing and SEO strategy.