National SEO
-
Hi,
I have a serious problem with the domain Spam Score (44%) which seems to have a direct impact on the website ranking nationwide in Germany. The domain itself is not Spammy as I managed to disallow all the unwanted Backlinks and the domain is not penalised by Google Search Console. It ranks very well locally for local keywords but would not show among the 100 positions nationwide as it used to do a couple of years ago, even if I implemented the right SEO strategies and the right backlinks, it just doesn't rank in Germany for national SEO.
This is the website in question: Übersetzungsbüro Kaiwords, do you think there is a way to lower the Spam Score, is there any chance that the website ranks again for national SEO? -
@sarahwalsh the website would appear within the 100 first positions and then it would not show anymore. It has been like that since some time now. When I created this page about sworn translation Englisch-German agency in Baden-Baden it appears almost directly on the first page of local search.
This is also the case with every other new page created for the purpose of local search ranking. So I may think it's a question of time and of getting more quality BLs. -
It could just be, that the businesses now on page one of Google, have more quality do-follow links, where is the business ranked nationally at the moment? We had a similar problem with our own SEO agency, yet building more quality links, we are starting to get back on page one again.
-
@evagreeen24 said in National SEO:
perhaps by featuring content related to international Dubai projects.
Are you serious now? This is most irrelevant "whatever" I have seen so far.
-
@Kaiwords1 said in National SEO:
Hi,
I have a serious problem with the domain Spam Score (44%) which seems to have a direct impact on the website ranking nationwide in Germany. The domain itself is not Spammy as I managed to disallow all the unwanted Backlinks and the domain is not penalised by Google Search Console. It ranks very well locally for local keywords but would not show among the 100 positions nationwide as it used to do a couple of years ago, even if I implemented the right SEO strategies and the right backlinks, it just doesn't rank in Germany for national SEO.
This is the website in question: Übersetzungsbüro Kaiwords, do you think there is a way to lower the Spam Score, is there any chance that the website ranks again for national SEO?Hi,
Dealing with a high Spam Score can indeed be challenging, especially when it affects your nationwide ranking. One effective strategy is to focus on improving the overall quality and authority of your domain by acquiring high-quality backlinks from reputable sites, perhaps by featuring content related to international Dubai projects. Additionally, consider conducting a thorough audit of your site's content and technical SEO to ensure there are no lingering issues. By continually improving these aspects, you can gradually lower your Spam Score and potentially regain your national SEO ranking in Germany.
-
@Kaiwords1 said in National SEO:
I have a serious problem with the domain Spam Score (44%) which seems to have a direct impact on the website ranking nationwide in Germany. The domain itself is not Spammy as I managed to disallow all the unwanted Backlinks and the domain is not penalised by Google Search Console. It ranks very well locally for local keywords but would not show among the 100 positions nationwide as it used to do a couple of years ago, even if I implemented the right SEO strategies and the right backlinks, it just doesn't rank in Germany for national SEO.
This is the website in question: Übersetzungsbüro Kaiwords, do you think there is a way to lower the Spam Score, is there any chance that the website ranks again for national SEO?Reducing the Spam Score and improving national SEO ranking can be challenging but here are some steps you can take:
Audit Backlinks: Ensure all low-quality or spammy backlinks are disavowed using Google's Disavow Tool. Regularly audit and disavow new spammy backlinks.
Content Quality: Focus on creating high-quality, relevant content that attracts natural backlinks from reputable sites.
Technical SEO: Ensure your website's technical aspects (like site speed, mobile-friendliness, structured data, etc.) are optimized for performance.
Local SEO: Since you're ranking well locally, continue optimizing for local SEO, which can indirectly improve your national rankings.
Link Building: Build high-quality backlinks from authoritative sites relevant to your industry.
Monitor and Adjust: Regularly monitor your site's performance in Google Search Console and other analytics tools. Adjust your strategies based on performance data.
Regarding the Spam Score specifically:
Spam Score is a metric from Moz that predicts the likelihood of a domain being penalized or banned by search engines based on its backlink profile.
Disavowing bad backlinks helps, but improving the overall link profile with high-quality backlinks is crucial.
It's also beneficial to improve the domain authority and trustworthiness signals of your site through legitimate means.
Given your efforts, it's possible to improve your national SEO rankings over time. Consistency in applying these strategies and monitoring results will be key.Reducing the Spam Score and improving national SEO ranking can be challenging but here are some steps you can take:
- Audit Backlinks: Ensure all low-quality or spammy backlinks are disavowed using Google's Disavow Tool. Regularly audit and disavow new spammy backlinks.
- Content Quality: Focus on creating high-quality, relevant content that attracts natural backlinks from reputable sites.
- Technical SEO: Ensure your website's technical aspects (like site speed, mobile-friendliness, structured data, etc.) are optimized for performance.
- Local SEO: Since you're ranking well locally, continue optimizing for local SEO, which can indirectly improve your national rankings.
- Link Building: Build high-quality backlinks from authoritative sites relevant to your industry.
- Monitor and Adjust: Regularly monitor your site's performance in Google Search Console and other analytics tools. Adjust your strategies based on performance data.
Regarding the Spam Score specifically:
- Spam Score is a metric from Moz that predicts the likelihood of a domain being penalized or banned by search engines based on its backlink profile.
- Disavowing bad backlinks helps, but improving the overall link profile with high-quality backlinks is crucial.
- It's also beneficial to improve the domain authority and trustworthiness signals of your site through legitimate means.
Given your efforts, it's possible to improve your national SEO rankings over time. Consistency in applying these strategies and monitoring results will be key.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How to decrease spam score
Why spam score of my website is 78 in moz. I had disaow bad backlinks in 2023 and it's still showing my spam score too high. Help me to decrease it. alt text
Link Explorer | | Faizali.7860 -
Does redirected traffic still contribute to SEO?
My company recently rebranded with a new website (and comparatively lower authority). We've built a bunch of backlinks for our old website, which now redirect to the new one, and I was wondering if these still contribute to SEO? Is there a difference in the SEO effect of a direct link versus a redirected one?
Link Building | | Russell_Chua0 -
No-follow Links - Do they work for SEO?
Seems like some of the big sides only give no-follow links now are they still useful for building link authority? Do you have any experience? Thanks
Link Building | | seoman101 -
Grr SEO linking.. I am not understanding why I wouldn't have lots more links.. Please help. Thanks
I have done the whole moz open exploer and I am not understanding why my site wouldn’t have more links registering to my website.. I have lots of sites(directorys and 3rd party) with my website domain in them. The only one that is linking to my site is BBB.com and my advertsing with saint paul press. www.somerersetautodealer.com But if I have links with all kinds of automotive directories why wouldn’t they register? I am sure this a simply answer or that I am not understanding something. Thanks for your help! Scott
Link Building | | Scott12340 -
Basic SEO question
Hi! One of my clients, a Chiropractic clinic, has a lot of unique content in norwegian. Problem is; we still have problems building backlinks here in norway. Is one possibility to translate this content to another language and try to get backlinks this way? Would a backlink from another country have the same value as a "local" one? If translating the content is an option how would I go about spreading this content? Is outsourcing an option? Cheers!
Link Building | | AleksanderOlsen0 -
301 redirect of PR 6 domain to PR 1 site, Will it improve my site's seo?
I have a pagerank 1 website but i recently purchased one old pagerank 6 domain, if I 301 redirect this pr6 domain to my currrent pr1 site, will it will increase my site's pr and improve seo ?
Link Building | | IndiaFPS0 -
Best SEO practice to redirect affiliate link
Hello, I got an affiliate program on my website, that redirects the affiliate link to the main site like: site.com/ads/aff_code/ -> site.com/ (The redirect is done using a 301 status code.) On the redirect process the site stores a cookie to track the affiliate sale. Will Google and others SE follow this permanent redirect, transferring the relevance of this affiliate link to my main site? In other words, if an affiliate does something wrong (like spams), does the bad reputation will be transferred to my main site? Is there a better way to do that from a SEO standpoint? Thanks,
Link Building | | darkmediagroup0 -
SEO Optimization is causing rankings to drop
The more I improve my site and the more links I try to get it seems that my site is just ranking worse and worse. Any ideas? domain name: www.musillawfirm.com Top Keywords wanting to rank for: Melbourne FL DUI lawyer Melbourne FL immigration lawyer cocoa FL DUI lawyer cocoa FL immigration lawyer
Link Building | | musillawfirm0