Ranking on page 1 position 3 but hardley any visits
-
in one of my projects the expected vistors is around 23000 weve got the keyword onto the first page position 3 and weve only recieved 30 vistits this month, my qustion is why?
are the local searches from google analtics that tell you thier are 23000 searches for that keyword false
please can someone shed some light on this, my client is totally over the moon with his ranking but cant believe that hes only recieving 30 visits this month from what we thought was a million dollar keyword
-
I'll just add this post I wrote on SEOmoz a bit back - it talks about how rankings might not drive the traffic you expect:
-
Number of monthly searches + SERP rankings are important, but are not the only factors that can effect your click-through rate.
You might also need to take a look at your meta title & description - is it catchy & relevant? Or dull and spammy? What are the results around you like? If their copywriting is particularly stunning they may be stealing some potential clickers away from you each time.
Also, what are the paid search results like for this term? If there are loads of them you may be appearing further down the page than a 3rd place rank typically would. The same goes for blended or location-based searches (the maps and blended media results can push you right down the page)
-
-
Like the comment below, your are probably looking at broad.
Look at exact match and then calculate artound 8.5% to 9.8% of that search volume should be your clicks.
This is percentageis based on my KPI's from over 15 different websites and many many keywords. The average visits we are getting from a 3rd position keyword.
-
| |
|
|
|I would also add that the estimates of traffic are also for top position. 1/1 And you maybe looking a broad match vs exact match. In my experience position 3 or 2 are not heavy traffic getters unless something is trending hot. I would look at your title tag relevancy and meta description that is pulled that could make or break clicks. Also it depends on what word for example the term apple may have thousands of searches and let say I get to pos 3 page 1 that doesn't mean I am going to get lots of traffic because people will look at title tag url and meta description and know I am not apple..
-
30 does sound fairly small based on the 23000 you've mentioned, and Nebraska's answer sounds like it may be on the money. Another thing to keep in mind is that actual clicks to a term are often a fraction of the amount of searches. EG: 23000 searches might equal 3000 clicks (random number). Also keep in mind that a term might have PPC results which could could be taking traffic. And the fact that you are number 3 (based on these numbers - only receives on avg 7% of traffic that view the result) is also probably playing a part. Then there's the whole localised/personalised search result aspect that may be influencing it somewhat.
-
Are you looking at broad match or exact match for the search volume? That is the most common error regarding traffic assumptions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeing very few pages analysed re: Mobile usability, in Google Seach Console - why?
Hi Mozzers, Under Mobile Usability, in Google Search Console, I am seeing very few website pages getting analysed - 10 out of 40 static pages, on the website in question. Is this to be expected or does this indicated an indexing problem on mobile?
Reporting & Analytics | | McTaggart0 -
Google Analytic - Avg load Time - Page Timing Sometimes Graph goes suddenly up why?
Hello All, I have attached the avg load time screenshot for my ecommerce site for 1 month. Screenshot is for Mobile site. If you check the graph then only one day graph gone very high. Now again I have attached that particular day graph too. My query is why graph gone high 1) Is it my site not performed well on particular one day on particular device for single visitor? because for desktop and tablet graph showing normal 2) so here if site restart or down then it can be a problem for desktop, tablet too right? Can anyone give me any clue? Z4hX1 IanuP
Reporting & Analytics | | pragnesh96390 -
Help Blocking Crawlers. Huge Spike in "Direct Visits" with 96% Bounce Rate & Low Pages/Visit.
Hello, I'm hoping one of you search geniuses can help me. We have a successful client who started seeing a HUGE spike in direct visits as reported by Google Analytics. This traffic now represents approximately 70% of all website traffic. These "direct visits" have a bounce rate of 96%+ and only 1-2 pages/visit. This is skewing our analytics in a big way and rendering them pretty much useless. I suspect this is some sort of crawler activity but we have no access to the server log files to verify this or identify the culprit. The client's site is on a GoDaddy Managed WordPress hosting account. The way I see it, there are a couple of possibilities.
Reporting & Analytics | | EricFish
1.) Our client's competitors are scraping the site on a regular basis to stay on top of site modifications, keyword emphasis, etc. It seems like whenever we make meaningful changes to the site, one of their competitors does a knock-off a few days later. Hmmm. 2.) Our client's competitors have this crawler hitting the site thousands of times a day to raise bounce rates and decrease the average time on site, which could like have an negative impact on SEO. Correct me if I'm wrong but I don't believe Google is going to reward sites with 90% bounce rates, 1-2 pages/visit and an 18 second average time on site. The bottom line is that we need to identify these bogus "direct visits" and find a way to block them. I've seen several WordPress plugins that claim to help with this but I certainly don't want to block valid crawlers, especially Google, from accessing the site. If someone out there could please weigh in on this and help us resolve the issue, I'd really appreciate it. Heck, I'll even name my third-born after you. Thanks for your help. Eric0 -
I want to take down some pages, how do I inform google?
Hey Guys, I'm hoping someone can help - I'm in the midst of a site re-design - whilst one of our biggest reasons for the redesign was to create more space to write valuable content and unique content I have been reading other posts on moz about content auditing. I have come across a few articles in my own blog that are from 250 - 300 words to which the articles seem similar and the traffic is low. I'm wondering while I'm left to consolidate these articles and create a fresh article for each entry that is more in-depth, when I consolidate or delete these pages - do I need to inform google these pages have now been deleted? If so using Wordpress what is the best way to do this? Cheers and would appreciate some advise Thanks
Reporting & Analytics | | edward-may0 -
SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Since I've become a fellow MOZer I've seen an increase on my sites and proud to say that ALL of my clients have now accomplished 1st page rankings on at least 2 of their top 3 keywords. Yes, I am as stoked as them. Although I am a bit worried because as I rank keywords and test them on Google and engines alike all of our rankings direct to the homepage. I am essentially new to SEO. So as happy as I am to be doing something right I'm worried I'm losing the end user. By having them need to Search our site/menus/blog for the keywords/phrase that got them to us will turn most searchers away. They want the content now. What am I doing wrong? My pages are pretty specific so I never cared to use rel-canonical's...I dont have duplicate content, other than your typical footer/side bar consistent info. So I'm curious where I've gone wrong. Little history on my sites: I Use Joomla 2.5 & 3.x. I manage seo details through sh404seo. I've cleaned all duplicates I can up other than what these dynamic cms generate by just using one. I've done fairly well and all my pages rank A for moz's onpage grader for the keyword optimized around. Any help is appreciate, THANK YOU!
Reporting & Analytics | | Funk-Creative-Media0 -
Google Analytics - Next Page Path is the Same URL?
Hey Everyone, I have a Google analytics question. I'm looking through a client's site and when I look at the next page path, I get the same URL as the next path. For example, on the homepage, the next page path I get is the homepage again? This happens for all URL's, is this an implementation error? Is there a way to fix this? Thanks!
Reporting & Analytics | | EvansHunt0 -
Does anyone know of a way to do a profile level filter to exclude all traffic if it enters the site via certain landing pages?
Does anyone know of a way to do a profile level filter to exclude all traffic if it enters the site via certain landing pages? The problem I have is that we have several pages that are served to visitors of numerous other domains but are also served to visitors of our site. We end up with inflated Google Analytics numbers because people are viewing these pages from our partners' domains but never actually entering our site. I've made an advanced segment that serves the purpose but I'd really like to filter it at the profile level so the numbers across the board are more accurate without having to apply an advanced segment to every report. The advanced segment excludes visits that hit these pages as landing pages but includes visits where people have come from other pages on our domain. I know that you can do profile filters to exclude visits to pages or directories entirely but is there a way to filter them only if they are a landing pages? Any other creative thoughts? Thanks in advance!
Reporting & Analytics | | ATIseo0 -
Sort referring sites by visit change over time comparison in GA
I can't believe I've never done this before, so I'm going to assume that I previously must have figured it out via excel, but I'm hoping there's an easier way. So I want to compare the referring sites between April and May and see which have sent (specifically) less traffic. The problem with doing a comparison in GA is that it only sorts by the highest traffic for May, when actually I want to see the largest negative change (by number, not percentage) between April and May. Is there a way to do this via the dashboard or am I just going to have to play about in excel for 10 minutes?
Reporting & Analytics | | StalkerB0