Re-designed website... how to increase organic traffic?
-
We re-developed our website (adboards(dot)com) around 6 months ago.
This has in turn led to a downturn in sales/visits. We have managed to get visits/sales increasing steadily but not to the level of the previous site. Even though we believe the new site is (seems) much more friendly both for SEO and potential customers.
We currently run a PPC campaign which seems to bring in steady sales, the problem seems to be our organic traffic and getting our keywords ranked higher. We have tried various methods for increasing our organic traffic including:-
- Keyword Analysis for our landing pages
- Backlinking: From various directories and industry related sites
- Googlebase submission
- Blog relating to industry news & products
Any advise on which area we should be focusing on or any obvious errors you can see on the site would be greatly appreciated.
-
I took a quick look at your site and I see a couple of problems right off.
-
both www and non-www display. Decide which you want to use, and write a redirect to the proper version (let us know if you'd like help figuring out how to do that).
-
You may have duplicate content problems beyond just the non-www and www. How much of your product descriptions are taken straight from the manufacturer? The first product that I randomly tried had the exact same description in Amazon. The search engines don't want to show results from 20 domains that are products with identical descriptions.
Also, did you redo any URLs and possibly forget to redirect pages? Look at your server error log or in Google Webmaster Tools and SEOmoz tools for 404s and redirect pages as appropriate.
Other people will likely have additional suggestions, but here are a couple to get you started.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Partial Website Translation - Strategy Debate
Hi We have a travel site with over 3000 pages in English. Of these around 200 relate to products and the rest are content articles, most of which with very low traffic. Certain products and pages appeal directly to users in different languages (around 20-30 out of 200 for each language). We are debating how to go about translating these pages... If we did "oursite.com/es/product", "oursite.com/de/product", etc then users entering the site on these translated pages from Google would be limited to seeing a very cut down site, bearing in mind most speak English and would also be able to interact with our English language content we are probably losing out. Also, if we detected user language on entry, we would show effectively hide most of our product and content from users. Any suggestions or ideas about how to go about this without losing engagement/conversions/creating a mess?
Conversion Rate Optimization | | ben100010 -
Large changes in conversions with consistent traffic
Hi Everyone, I am looking for some help, I have just taken over a campaign for a client and we are seeing huge changes in conversion rates overnight. The client is selling a health product and is consistently getting around 1-2k visitors per day. We are getting about 6% of the traffic to the buy page consistently. However, we have found that one day the order process may convert 1/20 of these visitors and another day it could be 1/80. We are only talking about 5-20 sales per day, but I am really confused why one day it can convert so well and another so poorly. The traffic being sent is the same and all other factors are the same (no split testing). There seems to be no logic, the day of the week does not seem to impact, it almost seems random. If anybody has any recommended places to look that would be very helpful as at the moment I am at a loss. Example: Sunday 15th Visitors: 1,279
Conversion Rate Optimization | | Twist360
Order Page: 240
Sales: 3
Declines: 3 Monday 16th Visitors: 1,407
Order Page: 323
Sales: 17
Declines: 51 -
Conversion Rate boost - Website Feedback
We are a relatively young company with an Okay conversion rate of around 2% across several different sales channels. I am mentioning this because our website with the same type of products has a very low conversion rate of under 1%. I know this is a deep topic, involving different analytic metrics, but would like to ask MOZ community members if there's anything obvious that needs improvement on this website www.cherrywalls.com that would help to increase conversions. I will be happy to answer any additional questions or to clarify things! Thank you for your time! Any suggestions and/or critique are greatly appreciated!
Conversion Rate Optimization | | CherryW1 -
How to make use of those traffics on non-conversion page?
I am working on a website which sells eBooks softwares, most of posts on the site are teaching people how to solve eBook-reading problems and will lead visitors to download and try the software. But some posts are not related to the software, we just write it for traffic, for example: link-bait post such as top xxx romantic eBooks, free eBooks tools review, etc. These posts have got a pretty considerable traffic, but visitors just come here, read, like/share/comment, then leave. Is there any way I can make use of these pages to convert? Thanks
Conversion Rate Optimization | | JonnyGreenwood0 -
Time spent downloading a page increased drasticly
Hi Guys, We have found increased "Time spend downloading a page" drastically. Our website: www.learnenglishindublin.com Our company is located in Ireland, so we moved our servers from US to Ireland at the beginning of December. Also before increasing 'Time spend downloading a page" I did: I have installed plugins JCH Optimize (plugin is optimizing CSS and Javascripts [merging them]) I have installed ScriptsDown - which is moving all scripts to bottom of site. Pingdom tools shows that site is loading average of 2.7 secs. Pages are cached. Gzip is used. Our SEO rankings dropped from 1 page to 2 page. We have gone up in Google Maps search. Image sizes are about 1.7MB Any idea how things have actually gotten worse after this “improvement”? Thanks, Olivia increased.jpg
Conversion Rate Optimization | | Olivia_led0 -
How Do I Create a Google Analytics Dashboard for My Designer To Monitor Landing Page A/B Testing
Hello All, We recently started doing some "AdWords Experiments" using A/B testing of our search landing pages. My web design team does not have access to our AdWords account, but they do have "user" access to our Google Analytics account. What I need to figure out how to do is setup an easy dashboard (or custom report) that will show them at a quick glance how the two versions of their page are performing in terms of: Goal Completions (Conversions) where the specific page is the entrance/landing page. Bounce Rate Time spent on site where the specific page is the entrance/landing page. Pages viewed where the specific page is the entrance/landing page. Possibly a way to see the most popular page visited 'next' after starting on the specific entrance/landing page Anything else that might be useful The two URLs would be like: http://www.domain.com/search/testa/
Conversion Rate Optimization | | Robert-B
http://www.domain.com/search/testb/ Any insight about the best way to do this is greatly appreciated! Cheers!0 -
How can I Monetize My Site with The Type of Traffic it Receives?
I was just in here yesterday asking a question, so I appreciate everyone's patience with this newbie! This is a totally different site that I have a question about so here goes: I have a site that has started to receive large amounts of traffic from an image search. My intention was to use Amazon for products based on my website theme. I haven't been getting traffic from my intended keywords. Now I rank #2 for an image search, loads of traffic! GREAT! But what next? These ppl. aren't looking to buy stuff, they just want the image. Fine, it is a public domain image. I thought of adding some more informational articles and using adsense to bring in some cash. Any opinions on the best way to go with this site? I only have 3 articles up so it could go in any direction from here. Thanks!!!
Conversion Rate Optimization | | iheartkelby0 -
Re Opening Question......Strange Visitors To Website
Ooppps, Looks like I closed this question a little early. So, I will give it another run. I paid to have some link work done...... (now I know better) Anyway, now there are several links and quite alot of traffic going to the site....... Unfortunately now my bounce is going up..... because online games really has nothing to do with Concrete Pumps and Pump Parts.... go figure. What is a logical next step to correct the problem. Thank You!
Conversion Rate Optimization | | APICDA0