Is there a penalty for too many 301 re-directs?
-
We are thinking of restructuring the URLs on our site and I was wondering if there is a penalty associated with setting up so many 301 re-directs.
-
There is no penalty at all . on the contrary its a best practice while renovating your site or Reconstructing URLs is to use a 301 redirect to preserve the link equity to the new destination..
I added a video for your reference.
-
there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
-
there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
-
301 redirects are indeed the proper way to restructure URLs, and adding these shouldn't hurt you. This is confirmed by a post by Barry Schwartz on Search Engine Roundtable a few years back. The one thing you do want to make sure to avoid is "chaining" 301 redirects, as noted by Matt Cutts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 or 302 or leave at 410
I have a client who manages vacation rental properties and those properties get links. If an owner pulls their property off the rental market the current status given is a 410 which I instinctively want turned into a 301. The problem is, often those properties come back online with the same URL so the question is, when a 301 is turned into a 200 - has anyone noticed a significant delay in time for that page to rank?I know technically it should probably be a 410 or maybe a 302 but ... you know ... the link weight. 🙂
Technical SEO | | BeanstalkIM1 -
301 duplicate content dynamic url
I have a number of pages that appear as duplicate titles in google webmaster. They all have to do with a brand name query. I want to 301 these pages since I'm going to relaunch my new website on wordpress and don't want to have 404s on these pages. a simple 301 redirect doesn't work since they are dynamic urls. here is an example: /kidsfashionnetherlands/mimpi.html?q=brand%3Amim+pi%3A&page=2&sort=relevance /kidsfashionnetherlands/mimpi.html?q=mim+pi&page=3&sort=relevance /kidsfashionnetherlands/mimpi.html?q=mim+pi&page=5&sort=relevance should all be 301 to the original page that I want to remain indexed: /kidsfashionnetherlands/mimpi.html I have a lot of these but for different queries. Should I do a 301 on each of them to avoid having 404s when I change my site to wordpress? Thanks
Technical SEO | | dashinfashion0 -
Identifying a 301-redirect problem?
I was looking at the Search Engine Optimization reports for one of my clients in Google Analytics, and I saw that their two biggest landing pages are www.website.com and http://website.com. Does this mean that Google is serving both the 'www' and 'non-www' versions of the website, and thus harming the website's overall ranking? Thanks for any input!
Technical SEO | | williammarlow0 -
301 how?
My website is www.photosbykristopher.com, but I have some important links pointing to photosbykristopher.com How do I get my domain without the www to redirect to the domain with the www. PS I use Go daddy for hosting.
Technical SEO | | KristopherWho0 -
Why Does this Site Rank for so Many Keywords?
I was doing some research today and kept coming across this site sylvane.com I checked OSE and found that it only has a DA of 37 PA of 35, and only 79 linking domains (966 links total). I got to looking and there are a few links like this http://lulala.us/twxoops/html/userinfo.php?uid=303 Anyway, accroding to SEMRush, this site ranks for over 6,000 keywords. I ran content on a couple of their high ranking pages and the content is not unique, at least not very unique on the pages I checked. What is so special about that site that google is giving it so much love? I am not trying to call them out, I just want to know what this site is doing to garner the favor of google when I have a site in the same niche with a higher DA, PA, linking domains, and social signals.
Technical SEO | | CharlesMontgomery0 -
301 Redirects - SEO Benefit?
Hello, Years ago, our company started out as a Yahoo store. We've since moved onto another website with its own shopping cart but since the Yahoo store is almost 10 years old, there's a lot of history there and it still exists with the occasional order. We currently use it for reputation management purposes with links to our real ecommerce site but we're thinking of just redirecting the Yahoo store to our ecommerce site. Is there any SEO benefit in doing this? We were also kind of penalized by Panda. Would this help us out at all (the descriptions on both sites could be considered duplicate content).
Technical SEO | | airnwater0 -
Duplication Penalty through Specs?
I am trying to figure our how to correct a recently incurred duplication penalty on a partner site. I didn't see any posts on this yet specific to my problem. The site used to be ranked on page 1 of Google for all important keywords but now we ran into the situation that many pages were bumped to pos 100 or lower due to duplication issues. This is an aviation site, discussing airplanes and each page discusses a different model but each page also has the specs of the plane and while the data parts are different for each plane the specification terms are the same ,see here: Primary Function:
Technical SEO | | WizardHQ
Crew:
Engine:
Thrust:
Weight Empty:
Max. Weight:
Length:
Wingspan:
Cruise Speed:
Max.Speed:
Climb:
Ceiling:
Range:
First Flight:
Year Deployed: Is there an easy way to get Google to stop including these terms (not the data in the 2nd column) from the page anaysis to prevent this causing the duplication issues we are are seeing due to this? Thanks in advance!0