Why is this website with worse metrics performing better on serps?
-
Hi!
I would like to ask if anyone has any ideas on why the second website in this analysis is getting position 2 on google and website 1 is getting position 5:
The metrics indicate that the first website is clearly superior in (almost) all metrics.
Why could this be?
-
Thanks! We'll wait, improve and see.
-
Thanks!!
I'll look into that.
-
1. Age of Domain
2. Inbound link keyword usage
3. Keyword usage
4. Relevant words around Keywords (minor correlation from what I last read)
5. How often content is updated
Here's a little breakdown from SeoMoz: http://www.seomoz.org/article/search-ranking-factors
I would add another phrase to your Title Tag that is similar to what you are going after. This will add relevancy to your website, which has a slight positive correlation to rankings. In addition, make sure that you are getting links with the exact phrase you are going after, as well as others that are similar. In addition, you will also want some no-followed links in the mix just to be diverse.
-
Ok, thanks. In this case there is no Google local results because it's not a location related phrase.
You say that the seomoz report card is just a starting point. After that, and considering that the authority is 30 vs 18 and other factors like MozRank, MozTrust, etc are also superior, what other factors should I take into consideration?
What other factors seem to be improvable in http://bonobetfair.info?
-
The letter grade "A" only implies that you have used the phrase in the places it suggests. However, there is far more involved. For example, I actually get a "F" for a search phrase that I'm not totally interested in. However, I rank #2 for that search phrase. The only reason I'm #2 instead of #1 is because of Google Local results. Anyway, my point is that the seomoz report card is just a starting point, and not the answer.
-
Thanks for your anwer dmcontact1.
I forgot to say that the phrase is "bono betfair".
All links are pointing to http://bonobetfair.info, consistently.
I check the serps without being logged in and I use seomoz ranktracker to check it.
I just think that the difference in the metrics is just too high. I think that the extension .info or .com should not be mattering so much....
-
The 1st site (my site) has an A (see attached image) for the desired phrase (bono betfair), so I would say there is some on page SEO
So I don't think that's it. But thanks Ressler Motors.
Is there something in the structure of my website that is not ok?
Does anybody else have any other suggestions?
-
Neither of you seem to be utilizing on page SEO (Title, H1, H2, etc.) in a way to rank higher for any particular phrase. In addition to on page seo, you must also consider the structure of your website, the age and the keywords from the links that you have.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Not Set In Product List Performance in Google Analytics
Hi All, I have query for given below screenshot-1. What is Not Set here? For column no. 2 only purchase and revenue showing other column blank why? I have properly implemented enhance ecommerce via tag manager. And my product list impression, clicks all working fine for all categories now I don't know from where I am getting Not set - Please check screenshot-2. So what is Not set here? Thanks! QcBGT OCrEp
Reporting & Analytics | | Arnold30 -
Time For New Website To Rank?
We've been working on a site for the past couple months and going to be launching in a couple weeks. How long does it take for Google to establish a "stabilized" ranking for the site and various pages? The main homepage will have its targeted keywords and each product page will have its own targeted keywords. We have about 100 total pages for the site. I know rankings may fluctuate initially but trying to get an idea of when the rankings are stabilized before we start working on the ongoing SEO like earning backlinks, changing on-page optimization, etc to be able to track changes in rankings over time.
Reporting & Analytics | | vikasnwu0 -
Tracing Performance of Individual Social Media Posts
Hello Moz community, I have an Analytics question. Is there a way (using the social media APIs or otherwise) to track performance of individual social media posts to generate monthly reports? We list lawyers on our directories for people to find. We also share the lawyer's information on our social media posts. I'd like to be able to generate a monthly report letting the lawyers know what we've done for them on social media pages. I'm thinking....we can identify a social media post by the URL inside the text of the post (IF URL_Inside_Page =Lawyer-Profile-Page_URL Then). I'd like to see numbers like: Facebook post clicks (combined) Facebook post likes (combined) Facebook post views (combined) Twitter post views (combined) Twitter post clicks (combined) Thank you
Reporting & Analytics | | Heydarian0 -
Migrated website but Google Analytics still displays old URL's and none new?!
I migrated a website from a .aspx to a .php and hence had to 301 all the old urls to the new php ones. It's been months after and I'm not seeing any of the php pages showing results but I'm still getting results from the old .aspx pages. Has any one had any experience with this issue or knows what to do? Many thanks,
Reporting & Analytics | | CoGri0 -
Landing pages report - Meaning of clics metric
Hi there, I am looking at the landing pages report on Google Analytics, I see 4 columns: Impressiones Clics Average position CTR Regarding the clics metric, this shouldn't be equal to the sessions of organic traffic that you get? In Adwords, a clic is a session. What I see is that clics are not sessions and I am a bit surprised of this. Why are they different in this report? Thanks and regards Thanks and regards
Reporting & Analytics | | footd0 -
Re-Launched Website: Developer Fogot to Remove noindex tags.
Our company's website has maintained decent rankings for the last 12 years we've been in business for our primary keywords. We recently had our website rebuilt from the ground up, and the developers left the noindex tags on all of our 400+ pages when we launched it. I didn't catch the error for 6 days. During which time, I used the Fetch feature in Google, submitting a site-wide fetch, as well as manual submissions for our top 100 URLs . In addition, every page that was indexed previously had a 301 set up for it, which was pointing to a destination with a noindex.
Reporting & Analytics | | yogitrout1
I caught the error today, and the developer removed the tags. Does anyone have any experience with a situation similar to this? In the SERPs, we are still ranking at this moment, and it's displaying our old URLs, and they are 301 redirecting just fine. But, what happens now? For 6 full days, we told Google not to index any of our pages, while also using the Fetch feature, contradicting ourselves.
Any words of wisdom or advice as to what I can do at this point to avoid potential fall out? Thanks0 -
What is The Bounce Rate of Single Page Website?
Hi All, I just want to clear some of my confusion regarding bounce rate. Bounce rate depends upon time. If yes than how? What will be the bounce rate for single page website. Single page website will have same bounce rate and exit rate?
Reporting & Analytics | | RuchiPardal0 -
Website not responding to web request
Hi, I'm attempting to create a campaign, but the website I want to analyse won't allow SEOmoz to crawl the site stating that the site does not allow 'web requests' - can anything be done about this? Thanks, Adam
Reporting & Analytics | | adamgthorndike0