Newly appointed SEO at a small company
-
Hi.
I am new to the world of SEO, and SEOmoz has already taught me a lot.
I am a newly appointed in house SEO at www.completeoffice.co.uk.
They want to rank for the keyword office interior design, but I noticed that all the keywords they are trying to rank for, there homepage shows up on search results.
So I optimised the on page SEO of their website for the specific office interior design page.
http://www.completeoffice.co.uk/interiors.aspx. I took it from a grade F to a grade A.
Currently they are showing up just outside the top 50 for office interior design, and its the homepage in the google results. Now I have made these changes and on page optimised the SEO for this page to be solely for office interior design keyword will the search results change so that it is the specific office interior design page showing and linking to , or will it always remain the home page.
I have optimised many of the other pages in this way so that a keyword will link to the relevant page and rank for that relevant page, rather than get the home page to rank for 30 keywords.
Thanks for any help.
-
Hi,
Ryan has given a great answer there.
On the subject of what you will see in the search engine result pages, it does not have to be an either/or situation. It is quite common to see multiple pages in a site appear in the same results.
The most important thing is that by optimizing specific pages for keywords that are relevant to their content you have more chance that visitors will arrive on a page that gives them what they are looking for. This is much better for the user experience and likely to help with conversions.
Congrats on the new job, sounds like you're a natural!
Sha
-
As I understand it you wish your internal pages to rank for given key terms instead of your home page.
If that is the case, you have taken the correct steps by creating pages optimized for the given key terms. I am a bit unclear on the other steps you have taken so I will suggest the following:
-
If you wish to fully optimize a page for a given phrase, optimize the URL. If your phrase is "office interior design" then your url can be http://www.completeoffice.co.uk/office-interior-design. Since you already have "office" in your base URL you may wish to drop the term and simply use /interior-design.
-
Any time the phrase "office-interior-design" is used throughout your site, use the phrase as anchor text and link to the proper page. This will send a strong signal to search engines that the target page should be offered in any results for the term.
-
Earn links to the target page using the proper anchor text
-
Get social! Tweet about the page, use Facebook and other means to mention the target page.
-
Post comments on blogs and respond to forums using a solid variation of the proper anchor text
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento SEO question
Hello Moz Community, I am wondering if these magento settings are correct for seo. www.domain.com 301 > www.domain.com/main-language www.domain.com/main-language/main-keyword (index & follow) www.domain.com/main-language/main-keyword/shopby/size-m (index & follow & canonicalized to www.domain.com/main-language/main-keyword) All layered navigation links are no-follow
Technical SEO | | mhenze0 -
Changing menus regularly - will this impact SEO
We are working on an internal project, where the website owner is thinking of making regular changes to one or two items on the top level menu. Assuming they redirect the original pages or navigate to them in other ways, is there any other impact on SEO to changing the menu structure? I assume they'd submit new sitemaps after each change. Many thanks Fiona
Technical SEO | | fionah0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
E-ccomerce SEO conundrum
I work on the marketing for an eccomerce website. And lately we have been having an issue with the "wrong" page ranking and the right page "being nearly unfindable." For example the product bit o honey - there is a brand page, category page and individual product pages. We want the category page to be the top level bit o honey "hub" page and have placed all of the products onto it. We've written a nice description about Bit O Honey on that page and spent time running social campaigns around that page to try and get social activity on page as well. There have even been a few back links from blogs or reviews onto that category page. It also has the highest page authority among all of the bit o honey pages. But for some odd reason it is always the absolute last result among the 3 options when i search? In fact the only time I can even find it is if I type in about 3 sentences worth of text from that page and it find exact match. I'm really pretty confused as to why the highest page authority page with the most content, activity and link profile, would have the worst ranking capability among the three nearly identical pages.
Technical SEO | | Jonathan_Murrell0 -
My seo company has a footer link that links to my site by keyword will this effect my rankings
My old SEo company has a footer link by keyword to my site so it acts like a site wide link will this effect my rankings. My site was in the top 5 for many keywords now page 2 and 3 so I am trying to see what has effected it as we havent changed what we do
Technical SEO | | Casefun0 -
Do knowledge base plugins on a subdomain have seo benefit?
Hi SEO Moz, We want to use a knowledge base plugin (cheaper & faster than building it ourselves) where we can have Q&As for our website. We want this to help with our SEO by adding in our keyterms that we want to rank for. We've looked into TenderApp & Get Satisfaction which look like good solutions - however, as they're both on a sub-domain do we get any seo benefit from this? When people link to our knowledge base, will this help our website at all - or is the benefit going to go to TenderApp/Get Satisfaction? For instance - Our website URL is http://widget.products.com The KB URL is http://widgetsupport.products.com If the above plugin is not a good solution, is there anything else that is better? Any help will be greatly appreciated!! Thanks.
Technical SEO | | qdigi0 -
Best Joomla SEO Extensions?
My website is a Joomla based website. My designer is good, but I don't think he knows that much about SEO . . . so I doubt if he added any extensions that can assist with SEO. I assume there are some good ones that can help my site. Does anyone know what/which Joomla extensions are must haves?
Technical SEO | | damon12120