A good title for each page on my website.
-
Dear SEOs,
I know these facts:
a) not more than 70 chars
b) relevant to the page subject - probably best keyword at the beginning
My problem - should I rebuild the current structure of my titles which is:
- Main Page
keywords (in my case 4) | domain name - Main Page
- Sub-page - one click from main page
keywords (again same 4) | domain name - Sub Page Name (or as you like Category Name)
- Specific page with an article / content
keywords (again same 4 as on any other) | domain name - category name - title of article same as used in
tag
To be more precise, should this title be changed for following pages:
Sub Page - where really it's page that let's you chose particular subjects (there will be few article for each subjects) so should the keywords be changed to - "chose your category"
Specific page with an article - should the category name - title of article be completely removed and first part of title which at the moment contains same 4 keywords used on main page be replaced with keywords specific for the content ?
To be honest I find those titles at the moment bit confusing and sort of illogical. But since I can't really change anything in the code I would like to know what's the right way before I keep pressing on the programmer
Thanks.
-
I think a key thing to remember is that you should optimize for users and then search engines, not engines and then users. Using the same 4 keywords in every title is not going to add much benefit to ranking well in Google and it is going to look really funny to users. Also to remember is that that title is what will (hopefully) appear in search results pages. You want to write something that users will click on.
For example, take a look at SEOmoz's homepage "SEO software. Simplified. | SEOmoz" That covers all the bases, includes the main keyword, but in a natural sort of way.
I would definitely use a " | company name" at the end of the title, but I would rethink your use of keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
Where to position a new page?
Hi there 🙂
On-Page Optimization | | Enrico_Cassinelli
Our website is about a particular region in Italy, the Langhe area, famous for food and wine (barolo and barbaresco are produced here). We need to rollout a few new pages about cellar/winery tours: one main page with the list of tours, and the various subpages for each tour. We already have a page about travel, and a page about wine (with a sub-page about wineries). The URLs looks like:
langhe.net/travel/
langhe.net/wine/wineries/
(Note: i'm translating from italian here) Now, I'm wondering where is better to position the new pages:
langhe.net/travel/winery-tours/name-of-tour/ or
langhe.net/wine/wineries/tours/name-of-tour/ From an SEO perspective (within my limited experience) the first option has a shorter URL, but the second feels more "natural" to me. What do you think? Thanks 🙂
Best0 -
How google handle with Title when is invisible on the page?
I would like to display H1 Title tag invisible on the homepage. I set up Title colour same colour as background colour. How google handle with this cloaking? What should I to set up in the style.css?
On-Page Optimization | | joeko0 -
Which redirect to use when redirecting to https page from http page
I have one form under https which is redirected from the regular http page. this site was not made by me and I am trying to understand if the way it was redirected using 302 redirect is a problem Thanks
On-Page Optimization | | ciznerguy0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Page titles and descriptions
A website has several wigets to show Each wiget with its own page The wigets mostly just vary in size How would you suggest titles be done? Example: Wiget 1ft Wiget 2ft Wiget 3 ft an so on........ Would this trigger a duplicate content issue given “Wiget” leads in the page title?
On-Page Optimization | | APICDA0 -
Where to Put Content For Product Pages - How To Structure Website?
Currently we have 300+ products. We do not have a CMS or Ecommerce site at the time being for certain reasons. Currently our site is set up with content on almost every single page. The main catagory page, explains everything on the main page, then our products page has a lot of text too. But right now, it seems as if our main pages are only ranking. In the near future I will be using a cms and purchasing a template. I noticed most Ecommerce style websites have just the product with the name and price, then when they click on the product it brings you to that page with a brief product description and some photos. My question is, does each page need content? Or can just the product page itself have content? For example, say we have a link to SHOES. Then the shoes page displays dress, casual and athletic. Then the athletic page brings you to a page with, running, tennis, cross training shoes, and so forth. Is it best to write content on this main catagory page? If so, how much? Or should we focus on putting content on the actual page of the individual product? Along with pictures and specifications? I know Content is Key and we are doing pretty well at that, however, I am starting to wondering if we have to much content or too similar content. What is the best structure to try and recieve GREAT organic rankings?
On-Page Optimization | | hfranz0 -
Page Indexing
Hello All Nice easy question! I've made some on page changes to page titles, content, H1s etc but wanted to know if there was a way to check if Google has reindexed the page since the changes were made? I appreciate the different factors that will help improve your crawl rate like new content, external links, domain authority etc. I made these changes around 2 weeks ago. Google has cached the pages since I made the changes but not picked up on the new page titles in the search results. Cheers Todd
On-Page Optimization | | todd75850