New website :301 redirection of a established domain
-
Hello ,
I am launching a new website which would host user generated content . Based on my brandname i have purchased a new domain . In order to improve SEO rankings i was considering to purchase a good quality domain (have gr8 link backs) and then perform 301 redirection of the domain to the new brandname.co.in domain .
Does this work ? Is there any harm in doing this ? . Does the Link juice pass naturally ?
Warm Rgd
-
Hmm, it's not a simple matter of just buying up domains and you have to consider a bunch of things:
- are the links to this site relevant to the new site (branded links etc)
- is the old site a safe bet? Has it got penalties etc
- if the site is valuable, why is it for sale?
I remembered this article from ages ago but it pretty much hits the nail on the head:
http://www.seomoz.org/blog/buying-expired-domains-whats-the-best-strategyAlso, are you going to pick apart the old site and do specific redirects to relevant content on the new site or are you just going to funnel everything into the homepage with a catch all redirect rule? Again, if the other site was relevant and you could distribute the juice out to relevant places it would likely herald better results.
I guess the best tip here is to buy a site that is relevant and to not expect miracles! Also, make sure this is done as a complimentary strategy to other promotion and not as a sole approach.
Hope it helps
Marcus
-
I think if Google realises that the redirect is not helpful to the user you may get punished for it. If it is going to trick a user into visiting your site, then it is frowned upon.
If the domain you buy is highly related to the content on your site, then I would say there is no problem in it. It would almost be helping "users" get from one site to your site for the information they are looking for.
Always keep in mind Google is all about the user satisfaction.
-
As long as the 301 is from your old site to the new domain I don't see any harm or reason not to do that.
Main take away: do you get better links to the new domain than the previous?
Do the new domain name makes better sense?
Answer: If above checks out you can do it safely.
Hope I answered your question?
More info:
You say the new domain have a better name then the old? if so use the new domain, it makes the user experience better and people are more likely to remember the site and come back.
It should improve your rankings for a period of time, however the risk is high that after a while your new domain will go back to the same results, perhaps with slightly better results than before but not much.
Remember a 301 is not linkbuilding it's simply a way to tell the searchengines and browsers that your site has moved.
You always loose a little linkjuice when doing a 301.
Also check if the links to the domain is to a subpage or if they're directed to the root.
Good luck! / Gustav
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our webpage has been embedded in others website using iframe. Does this hurts us in rankings?
Hi all, One of our partners have embedded our webpage in their website using iframe such a way that anybody can browse to any page of our website from their website. It's said that content in iframes will not get indexed. But when I Google for h1 tag of our embedded webpage, I can see their website in SERP but not ours which is original. How it's been indexed? Is this hurting us in rankings? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
A Sitemap Web page & A Sitemap in htaccess - will a website be penalised for having both?
Hi I have a sitemap url already generated by SEO Yoast in the htaccess file, and I have submitted that to the search engines. I'd already created a sitemap web page on the website, also as a helpful aid for users to see a list of all page urls. Is this a problem and could this scenario create duplicate issues or any problems with search engines? Thanks.
White Hat / Black Hat SEO | | SEOguy10 -
Should I 301 redirect my old site are just add a link to my new site
I used to offer design and web services on a site that is current blank (no content, no links). My questions is should I add a little bit of content, maybe a brief explanation with a link to my new site. Or should I just add 301 redirect. This is purely a question of what is better for SEO and ranking for my new site (not a branding question).
White Hat / Black Hat SEO | | Tyrell0 -
Should you include keywords in your domain name to rank well on Google Places?
Is it okay to include keywords in your domain name (as well as business name) to rank well on Google Places? In my opinion, this is very spammy and the sites using this technique will be slapped by Google sooner or later.
White Hat / Black Hat SEO | | thegoatman1 -
Have just submitted Disavow file to Google: Shall I wait until after they have removed bad links to start new content lead SEO campaign?
Hi guys, I am currently conducting some SEO work for a client. Their previous SEO company had built a lot of low quality/spam links to their site and as a result their rankings and traffic have dropped dramatically. I have analysed their current link profile, and have submitted the spammiest domains to Google via the Disavow tool. The question I had was.. Do I wait until Google removes the spam links that I have submitted, and then start the new content based SEO campaign. Or would it be okay to start the content based SEO campaign now, even though the current spam links havent been removed yet.. Look forward to your replies on this...
White Hat / Black Hat SEO | | sanj50500 -
New Site Structure
Greetings SEOmoz Team and Users, I need some advise, our site has more products to offer so I am try to optimize the index for a general term and each page product for it's own main keyword. Our site offers accommodation such apartments, hotels and vacation rentals so this is my structure: Index: Main Keyword 1 | Keyword 2 | Site name(brand name) Page Product 1: Main Keyword 1 | Keyword 2 | Site name (brand name) Page Product 2: Main Keyword 1 | Keyword 2 | Site name (brand name) Also can I use the brand name at the end of title tag with separate words ? example: londonescape or london escape or londonescape.net London Apartments | short term london apartments | London Escape or London Apartments | short term london apartments | LondonEscape I think ''London Escape'' is better because has more popularity. Looking forward to hear from you. Thanks, Giuseppe
White Hat / Black Hat SEO | | WorldEscape0 -
Black Hat? Is it really possible my new client paid someone to SEO the word "here"?
I just took on a client and first thing I saw in Webmaster Tools was the dreaded "Unnatural Link Patterns" message dated Apr 7th, 2012. MajesticSEO is reporting 212 backlinks, OSE is reporting 251. Nothing out of the ordinary, in fact they only anchor text is their brand. However, we then ran an SEO PowerSuite Crawl and found 429 backlinks with 78.1% of links use the anchor text "here" and 77.9% of all links point to the same URL. If this is indeed true I can see why they got the message from Google. The company has admitted they hired a service to do SEO for $299/mo for several months but when they saw no results they quit. Could this company really have gone after "here". It not, I can't find anything that would give them the message they got from Google Webmaster Tools.
White Hat / Black Hat SEO | | Dweber0 -
A domain is ranking for a plural key word in SERPs on page 1 but for the singular not at all?
What could the reasons that a domain is ranking for the plural version of a key word on SERPs page 1 and for the singular version not at all? Google knows that both key words belong together, as in the SERPs for one version also the other version of the key word is being highlighted. If I search for the domain with the plural keyword it shows up on the first page in SERPs, but If I search for the same keyword as singular (in German it is just removing an “s”) I see the plural version highlighted many times but I cannot find my domain. What could be the reason for this behavior? penalties?
White Hat / Black Hat SEO | | SimCaffe0