Footer Navigation
-
We have links to our key pages at the top of the website:-
- Home
- Our Services
- Work Examples
- About Us
But we have many more pages than this. In the footer of the website we have additional links to the individual services and pages such as FAQs and Customer Feedback.
Does having the links here lessen their effectiveness in terms of SEO?
-
Do you mean to say that link juice is lost from one page to another page. I thought that when one page links to another page, the pagerank of the original page is preserved, while it flows to second page..
-
Links are treated differently based on their position on a page: in content, navigation, sidebar, footer, etc.
I would recommend offering links which are helpful to your site's visitors. Don't attempt to link every page on your site from the home page unless you have a small site. Link to the most helpful, interesting and useful pages of your site.
To answer your question directly, yes, having the links in the footer does lessen their SEO impact, but that is not a bad thing. Your FAQ and Customer Feedback pages are normally not key pages for your site. Keep in mind your site has a specific amount of link juice to offer. In order for one page to gain, other pages have to lose.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are internal and external footers on all pages of a large website detrimental to seo?
Hi, I am doing an seo clean up of our site - we have about 12 footers on the bottom of each page plus an internal site map including core keywords. Most footers go to internal sites and some go to external sites which are replicated on those external sites linking back to ours. (these sites are part of the same large company but are not related in any way) Are these bad from an seo ranking perspective? Do the look like spam? We get considerable traffic from one of the external footers that is replicated on their site so need to weigh up what the best option is whether to keep the traffic or to loose it as part of the seo clean up. thanks
On-Page Optimization | | Pday0 -
Internal Links: Navigation Bar vs. Body Text
Hello. I have a page on our site that is especially popular and has many inbound links. This page has the same site navigation buttons (at the top) as every other page on the site. Do these site navigation buttons pass along link juice to other pages in the same way that an internal link would elsewhere on the page? Thank you!
On-Page Optimization | | nyc-seo0 -
Internal Linking - in content vs navigation menu
Would like to get some thoughts on whether navigation menus or in-content links are best for internal linking, from an SEO standpoint. A few thoughts to get started with: For sites with a lot of content, you can have a navigation menu linking to your higher-level pages, then in-content links to deeper pages on your site. For smaller sites, this is not an option, as the navigation menu will probably link to all your important pages. You could add in-content links, but Google only counts the first link on the page, so the in-content links would be ignored if you'd already linked yp the page in your top nav menu. I can think of several possible reasons navigation menu links could be less desirable than in content links from a Google perspective. (They are sitewide boilerplate content without context.) If you setup your navigation structure based on what is best for the user, small sites don't have much wiggle room to optimize internal link structure, as all their money pages will be linked to from the top nav menu. Do you think Google prefers in content links to navigation menu links? If so, how do you get around the fact that for many sites, all their money pages are being linked to from their main navigation menu?
On-Page Optimization | | AdamThompson0 -
Footer-links (navigation)
I want to put navigation links in my footer. I watched the (distilled) whiteboard friday video saying it can be a penalty. How are links in the footer different from links in the navigation. Why don't you get "hit" for putting the word "Real Estate Listings" in the navigation menu? It appears on every one of the 30k pages. I don't get why the links in the footer would have a negative effect if the links in the navigation don't. My example is a real estate website. When people are browsing properties (30k), it is convenient that at the end of the page there is a navigation of areas. I could put the navigation on the sidebar but that would be in essence, the same thing. A wordpress site would dynamically include that sidebar on every page.
On-Page Optimization | | JML11790 -
Footer Content
We currently have footer content contained in a single php include file and is included in every page and contains the following: Most recent 3 tweets from our twitter feed Snippets of our 3 most recent blogs posts navigation links to our main pages (essentially the same as our main navigation in the header) Is this good/bad?
On-Page Optimization | | NeilD0 -
Disclaimer in footer - is it affecting my SEO?
For legal reasons I am required to include a 266 word disclaimer in the footer of every page of my credit card comparison site creditcards.com.au. My question is in 2 parts: is this indexable content likely to be hurting my SEO? if so, what is the best way to include the text in the footer but prevent search engines from indexing it? Thanks.
On-Page Optimization | | OMGPyrmont0 -
WBF told me to get rid of my low contrast footer links...
I just finished watching WBF where Rand took a moment to identify some of the potentially harmful SEO practices that could be penalized in the upcoming algo update targeting over-optimization. (Great post BTW!) One of which was using low contrast, exact match footer links to inner pages. But I couldn't help but notice something similar being done on the SEOmoz site. In the attached image, I compare this to a site I've done using a similar practice. What are your thoughts on footer links found in this example and how should we, as SEOs, handle footer links in the future? footer-links.gif
On-Page Optimization | | AlexanderAvery0 -
What about that stuffed footer?
Whether you look at zappos.com, bol.com, or other e-commerce websites you will almost always see a footer that is full of links to categories & subcategories. These elements aren't really attractive, and to be honest, I don't think I ever clicked on one of those links because most of the time I don't reach the bottom of such pages. Why do these companies use these kinds of footers? Is it for SEO purpose,? Are those links passing juice? Aren't those links at the bottom of the page and therefore not that relevant as other links used in paragraphs? Aren't they contributing to too many on-page links? Maybe only use it on homepage? I'm really looking forward to the opinions of the experts here at the forum...
On-Page Optimization | | jbrabants0