Use of competitive kw search software for KW discovery for SEO
-
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites.
Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery?
Any personal recommendations on which programs considered most effective?
Thanks.
Alan
-
Hi... posted this question on Friday and you were great responding back very quickly.
I responded back sharing my goal is to use it to gain some insights about my competitors.
I see you haven't responded. I'd be appreciative to know what program/software you recommend.
Thanks.
-
Thanks Himanshu...
Sounds interesting and something I'll try. I'm not familiar with these other software recommendations and appreciate the suggestions.
As you well know, this process is tedious enough. Getting some shortcuts or employing some alternative strategies may help, if not make it more interesting.
Thanks. Alan
-
yes. my thinking is that strong competitors have done their due diligence. why not review their efforts against my results to look for any gaps or more creative thinking.
i've found that many of our competitors employ this approach with copy, why not do the same with KW determination?
Thanks.
alan
-
I use 'semrush' to determine keywords which are bringing maximum number of organic traffic to my competitors website. I also use 'screaming frog seo spider' to quickly scan the title tags of my competitors and determine the keywords they are targeting. You can also use 'xenu' for this purpose. Competitive analysis can give you lot of keyword ideas which you may not be able to find otherwise.
-
I think I know exactly what you're looking for...
It is for competitors though, yes?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for a Niche Blog - Seeking Advice
I am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO. I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post. Given the recent Google updates and changes in rankings, I'm trying to understand: How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
Competitive Research | | sf9090
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks!0 -
Competitive metrics
Hello everyone. Looking at the competitive metrics section and I realize, I know nothing about this. Is there a tutorial to explain these? I noticed that my Domain Authority has dropped in the past week. Curious of why and exactly what this means?
Competitive Research | | Jasonalanmagic0 -
Keyword - Competition between competitors
So, I'm about 2-3 weeks into my subscription and see a renewal coming. I love the information I'm getting - but I really want to maximize my capabilities with these tools. Any article/blogs or forum post suggestions that I should read would be awesome, right now I'm still in that phase where i see lots of cool things - but have no idea to fully use them to really give me that even bigger boost. My First Question is - There are some keywords, that I climb and sometimes slip. But overall a competitor and i flip flop between 15-22 range for it. What would be a good way for me to really add that extra push to throw me down into the top ten and leave them in the dust?.. Also on the Keyword topic - There are a lot of keywords they probably rank for that I don't, what is the best way to go about identifying keywords they may targeting/have a good presence in that I'm not aware of. I do have a site that is on multiple newspapers, and .gov sites. Among other things... This has already proven to be very good for me. But I'm 99% sure I have a few/lot of leaks, that if they were plugged - We would see a lot of good things come from those results.
Competitive Research | | choiceenergy0 -
Competitive Domain Analysis
What is the best way to improve this in reference to my competition? My site(s) are formatted well, returning no errors or warnings. I have removed my keyword meta-tag and tested my sites against the keywords that we want to appear under. Now I need to close the gap on the competition.
Competitive Research | | bobbabuoy0 -
Tools to search google for sites?
Hi, I am sure I read it on here. But is there a link to a resource whereby I can search Google for sites that accept things like guest bloggers, offer do follow links, do not no follow comments etc... It used things like "search term" blogs, eg "guest bloggers" websute Anyone help me out? Cheers Will
Competitive Research | | YNWA0 -
Local search
hi, Local search case i try to evaluate local competition on a local query such as "hairdresser + the city name" in Google for a merchant without website neither a google adresse listing. Top results : 7 google adresses pack : ok Organic results : SERP display only directories ! The first 10 pages are reviews platforms & local directories (qype, yelp, yellowpages etc..) except only 1 or 2 urls with personalized domains name. 1/ Would it be easy with to make a website + with a brand new domain name (myhaidresseShop.com) to dominate these serp (organics) quickly (first 2 months) ? 2/ Would it be better to first launch a targeted submission campaign (popularity) on those local directories with personalized data (first month) , and later on, to build a website ? 3/ Or ideally, from start, to make both a local campaign (Google adresse + submission) and launch a new website ? Tks in advance...
Competitive Research | | mlc0 -
Crazy SEO question (maybe I'm missing something?)
OK - so one of our customers just called us and told us an interesting story: A local SEO company called her yesterday to try to sell their services to her. She's in the process of starting SEO services with us, so she told them she wasn't interested. The sales guy told her that they were better (without even asking who she was currently using) and asked her for a term that she'd like to rank higher for. She said she'd like to rank higher for "spray in bedliners northern ky" and he said "Gotcha, call you tomorrow" He called back just now and told her to look at Google. She's now ranking number one for that term. He didn't have access to her site, so he wasn't able to change anything on her site. He won't tell her what he did, and told her it was legitimate - but it seems to me that with only off-site tactics, it'd be nearly impossible to white-hat her site to number one overnight... Any ideas what he's doing? First of all, we want to be able to tell her what he's doing, because she's curious. More importantly, we want to be sure he's not doing anything black-hat that's going to hurt our client's site. Thanks for your help, Mozzers!
Competitive Research | | Greg_Gifford0 -
Search shows site links, but not hyperlinked?
2 of our competitors on Google have site links show in their results which brings you to that specific page. In our listing we show up with the same results a few spots behind them with our site links visible showing very similar content, but are not actually hyper linked. Is there a way to fix the issue and let people actually be able to click on our site links instead of just reading them?
Competitive Research | | sknott0