Running image ads with text is better? - anyone have the link?
-
Blank mind and cant find the Google research (or maybe it was someone else) that showed that sales were better when running image ads alongside your text ads
Does anyone have that link?
Cheers
S
-
I linked to a couple of resources over on distilled some time ago:
http://www.distilled.net/blog/ppc/combining-search-and-display-advertising/
Are any of those what you are looking for? Microsoft research is generally pretty powerful in this area.
-
It has been my experience that text ads definitely get more clicks than banner ads, especially if the text links are positioned within content and appear to be more integrated into the site, instead of a banner on the top of the page for example. People have been trained to ignore banners and ads that sit outside of the website.
-
what this might refer to is a known blackhat tactic. Where you put images lined up right next to each ad. This will increase the click thru rate. I ve read people having an increase of four fold. This practice is banned by adsense and will not help you since you are the advertiser. It only benefits publisers.
-
Sorry, I don't think I said it very clearly
Basically, I am running Google Adwords text ads in Google search.
I want to start running banner ads on various websites as well, but I would like to have the research to back up the decisions to test this
S
-
http://www.seomoz.org/blog/is-optimizing-photos-more-important-than-you-think
Is that what you are speaking of? It was an old post on the Blogs here. Hope it helps ^.^
-
Hi
I',m not sure if can help you but this italian document( powerpoint) speak about ads with text and image together
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
Yellow Pages advertising and ad sources
From experience I've always been telling clients of mine to stay from Yellow Pages advertising. It has been several years now and it seems that Yellow Pages not only offers just priority listings but also SEO and their own version of Adwords it seems. I received a call from a Yellow Pages sales rep today saying they can promise me 50k impression views for $500/month which is a campaign managed by them and they'll even create the ads as well. When I questioned them on their 9 million sources they have for generating these impressions, if these impressions are local or national they mentioned it works like Adsense in a way. I eventually declined their offer and figured I'd do some research. If I were to create an Adwords Display campaign with that kinda of budget and do it locally by my city, Adwords forecasts are no where near that kind of impression count, expanding the campaign out to all of Ontario would be closer but still not quite that high an impression count. I'm assuming YP doesn't have as large of a network compared to Google either which also makes me more doubtful. What I would really like to know is has anyone had any success with YP advertising compared to Adwords recently especially with their high costs for such services? And does anyone know where exactly YP, Google Adwords, Bing Ads get their web partners and sources from? I know there are ad revenue agencies like Metroland that sell their ad sources to such companies and was curious.
Paid Search Marketing | | FPK0 -
Google Product Ads
Hi,
Paid Search Marketing | | ChrisHolgate
I was wondering if I could ask is perhaps someone could give me some clarification as to how the amount we bid on Google Product Ads reflects the product positioning on Google Shopping? We have a Google Product Data Feed which is then linked up to our Adwords account so that we can determine a PPC bid amount. In instances like this it doesn't seem to make sense that one person may be paying 10ppc and another 20ppc when the buyers criteria for sorting merchants was purely down to the price. Since the buyer has the option to sort their products in price from minimum to maximum the sort order cannot be manipulated by Google based on the amount the merchant was paying. As such, how is determining a cost per click figure relevant when the customer is searching by base price low > high on Google Shopping? Surely I should just set the limit to £0.01 and rely on the customer determining the sort order (which ultimately will lead to a higher conversion rate) than allowing Google to skew the results based on bidding 20-30 times this amount? I should state that I'm in the UK. I do realise that a high PPC amount will increase our chance of exposure on standard search pages but my question does relate solely to results listed on Google Shopping. Thanks for your help! Chris0 -
How can I edit the URL for an ad?
Realised that the landing page for a paid ad is the wrong one. How do I edit the URL to take the user to another landing page?
Paid Search Marketing | | aleena_QD0 -
Anyone got an upgraded semrush.com account?
Hi Guys I'd like someone to run and email a report on one of my competitors in an upgraded semrush.com account please! I only want to run one report and don't really want to shell out $70 for one report. The company is super event dot co dot uk. If any one could help that would be ace! All the best Ben
Paid Search Marketing | | SussexChef830 -
Will Google penalize a text ad if the display URL goes nowhere?
Today I had a colleague ask me if Google Adwords will penalize text ads that have display URLs that land on 404 pages. I fully understand the policy that the domains in display URLs and destination URLs have to match up or Google will disapprove the text ad. However if the display url contains the proper domain (and a target keyword phrase for a file folder) will Google penalize the text ad quality score if the display URL lands on a 404? I had trouble finding specific evidence for this.
Paid Search Marketing | | VanguardCommunications0 -
Where are the URLs in Google top ads coming from?
I'm not sure if this new but I noticed it today: Some of the ads that are displayed on top of the SERPs have a title, and then their web address, separated by a vertical bar. For example (see image): Coffee Beans Online | CoffeeBeansDirect.com The same ad, when displayed in the side bar (see 2nd image) doesn't contain the web address. I expected that because if you count the letters in the ad, including the 'coffeebeansdirect.com' it exceeds the amount allowed for a google ad. My question is: How did it get there? There's no room to distinguish between top ads and side ads when you write a new a new ad in adwords so where did it come from? Plus, notice that both CoffeeBeanDirect.com and ROASTe.com use caps that are not used in the green link at the bottom. How did Google know to present the url that way? 549sR 4tAnb
Paid Search Marketing | | 5225Marketing0 -
Is it really worth it to invest on Facebook Ads?
Hi Guys, I've been wondering if it is really worth it to invest in facebook ads, there have been mixed reviews lately from the positive: http://techcrunch.com/2010/10/02/facebook-bigger-google/ to the more negative: http://www.seobook.com/facebook-vs-google-no-contest/ The industry I am trying to optimize for is gadget related, I've been running some adwords on it but I would want to venture on the social bandwagon which is facebook. Any Ideas? Suggestions? Reactions? Experiences you can share so I can come up with a better decision? Thanks A Bunch!
Paid Search Marketing | | UPform50