What is the best way to leverage ABC, CBS, or NBC?
-
My client has been interviewed by one of the top 3 networks and the interview will appear on the evening news.
My immediate task list:
- Social media including YouTube
- have the interview on the home page
- construct a Press Release
- try to gain a link from the network using a personal contact
- link build using the interview (good opportunity for higher authority sites)
If you were in my shoes, how would you best leverage this unique opportunity?
Thanks Mozzers!
-
Thanks very much guys! Very much appreciated....
-
This coverage could bring a lot of visitors to client's website. I would encourage client to have lots of additional information there that is easy to understand, easy to print and very easy to share via social media.
-
You have a decent list to start with and here are a couple of suggestions: If the client is national, all the networks have a website. Contact the interviewer and see if they can bet you a link there as you have stated and if local business or one with locations in varying venues, contact the affiliate stations seeking info for linking to them and,,,,,making sure they have yours as well.
If you have a customer list, now is a great time to get the link out via an email that comes back to your YouTube feed on the site.
Do you blog? Does the client blog? Get it out there.
If it is in professional services, offer it to varying sites within the discipline: for example physicians and the interview is about a new treatment modality - American Cancer Society, etc. AMA organ, Journal of Pulmonary Medicine, etc.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to link from press releases
I'm wondering what people recommend for linking from press releases; specifically, what kind of tracking parameters people add to their links, if any. My first thought is to add UTM tracking parameters for Google Analytics, but I have a few concerns: bloggers that copy our link from the release include the tracking parameters in the links from their site, which would only identify the traffic as coming from the release and not the specific sites UTM parameters in the link may make it look less natural to Google Also, I've considered using shortened URL's without parameters in the release that get 301 redirected to the relevant pages, which I thought might have a few benefits: the links look more natural (no tracking parameters) UTM parameters could be added as part of the redirect after the fact if the release attracted links from spammy sources for some reason I could kill the redirect, which I'm hoping would effectively kill the link My company doesn't rely on press releases for link building, which we understand to have been ineffective for a long time, but we do send them out occasionally and want the most effective links for tracking and SEO. I'd love to hear if anyone has thoughts on these assumptions, or if anyone has different linking strategies that they have found strike the right balance of SEO and tracking considerations. Thanks!
Social Media | | Kyle_M2 -
How to find out what is the best time to post to your audience on Facebook
We have been using Facebook for some time for our business and are looking to schedule our posts. We want to schedule posts when they would have maximal reach to our audience. How do we find this out? Can it be identified using Facebook Insights? Instructions or guidance here as to how to do this would be most appreciated!
Social Media | | Gavo0 -
Does anyone have a great way to determine where your new Twitter followers are finding you?
We are enjoying some good success with finding new Twitter followers for our account, but the majority of the new followers do not seem to be coming as a result of our posts. How can I determine where these new followers are finding us? Google Analytics can explain those coming from our website but what about the others? Thanks to all for helping!
Social Media | | tempegov
Kris0 -
What is the most effective way to keep spam out of twitter
When using twitter for business how to we prevent phishing and spamming issues, or at least minimize them
Social Media | | BrianScott0 -
Best Social Sharing Platform for B2b sites
Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea 🙂
Social Media | | DavidLenehan0 -
An interesting way to deal with comment spam? (just 4 fun)
About two weeks back I set up a new website called www.gamsatsamplequestions.co.uk. It's a blog where, once a day, I post a set of verbal comprehension-style questions to help students prepare for the GAMSAT (the graduate entry to medicine exam used by universities in UK, Ireland and Australia.) Along with rising traffic, I've recently started to receive spam comments. Before going ahead and activating Akismet or some other spam-blocking app I thought I might have a bit of fun with them.. I took my favourite spam comment (one allegedly about SEO) and wrote up some questions to turn it into a sample GAMSAT reading comprehension It's not the most efficient way of moderating spam comments, and my not-so-subtle bitter rantings are unlikely to deter any future spammers, but I nonetheless had a little bit of fun doing it.. So, my question is, has anybody else experimented with interesting or unique ways of dealing with comment spam? E.g. created a directory of all the people who spam commented you / donated their email addresses to hordes of email marketers / replied with a kindly worded email expressing concern for their well being.. Has anyone stumbled upon anything more fun/efficient than the akismet-style plugins?
Social Media | | Devin_Anderson0 -
Best way to capture traffic from tweet pictures
I tweet a lot from several twitter accounts, and have a lot of traffic from my tweet pictures. However, I'd like to capture that traffic on my blog. I've tried a few plug in's that allowed me to use my blog has a host for the images I tweet out, but I've yet to find one that works very well. I was wondering if anyone had any ideas / suggestions on how I could send the traffic from all of the pictures I tweet out to my blog? Also, I don't want this to clog up the home page. At one time I used a plug in that allowed me to do something like this, and I created a separate category (http://noahsdad.com/twitter) and excluded that category from my home page. There were a few issues though, the formatting didn't work well for people viewing the pictures on twitter. And the plug in conflicted with other plug ins I was running. I haven't tried it in a while, so maybe it works better now. I hoping someone out there was some suggestions. thanks!
Social Media | | NoahsDad0 -
Do facebook shares pass share juice the same way links pass link juice?
If i have a page on my domain say PAGE-A and let's say it's located at: http://www.mydomain.com/something/page-a and this page has quite a lot of page authority from many many inbound links. It is my understanding that if i "sculpt" the internal links on PAGE-A to point at only my primary targets, let's call the PAGE-B, PAGE-C, and PAGE-D; then those pages would gain some benefit from this link juice flowing through. Consider a similar situation where i have a page, say PAGE-F located at: http://www.mydomain.com/anotherpage/page-F and page-F gets 150 facebook shares. would the links on page-F pass this benefit on in any way? Or is only the direct target of the facebook share gaining benefit from this facebook sharing? Furthermore, lets consider a scenario where there are 30 or 40 similar pages like PAGE-F all with links out to my primary targets. Would these primary targets gain anything as these 30 or 40 pages gained facebook shares? Repeat above question, replace 'facebook' with 'twitter'. repeat again for 'google+' ?
Social Media | | adriandg0