What's the best practice for tracking broad match traffic?
-
We use the Pro Web App for our keyword/ranking reporting. First, am I correct in assuming that this uses exact match to report the traffic?
That being the case, is there a way in Moz (beyond entering endless permutations of our targeted keywords) to track traffic we're getting out of broad match searches?
For example, say we optimized for and are tracking the keyword "lambada dancing llamas" for a company called Llarry's Llamas. Let's say that Moz reports little to no traffic for that keyword, but GoogleAnalytics indicates that we've gotten traffic from "larrys dancing llamas", "dancing llamas", "llarry llamas" and so on.
So, obviously we're getting broad match traffic out of the lambada llamas, just not a lot of exact match, which is all that the Moz app shows.
How do other people track this kind of traffic?
-
the moz tools track exact match traffic.
If you want borad match traffic use google analytics or wp dashboard and manually add the stats to your reports. This can be done quite quickly in excel.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best semi-professional camcorder? Trying to shoot our own Whiteboard Friday!
I am trying to recreate Moz's Whiteboard Friday but their article on how to do it is from 2012 so the camera they used at the time of the article is no longer sold. Here is the link to the article I am referencing: https://moz.com/blog/tips-for-filming-whiteboard-presentations Any other tips on the best lighting equipment, microphones, etc. for shooting videos is also appreciated!
Moz Pro | | Fiyyazp0 -
Duplicate Content - Multiple URL's
I know a few of these problems come from products being in the same categories but I have no idea how to get rid of the url's that are showing duplicate content when the product is in the exact same place. Hard to explain, but here are URL examples. http://www.ocelco.com/store/pc/www.ocelco.com/store/pc/Bathtub-Floor-Corner-Stainless-Steel-Grab-Bar-Right-Hand-left-hand-pictured-688p3308.htm http://www.ocelco.com/store/pc/www.ocelco.com/store/pc/Bathtub-Floor-Corner-Stainless-Steel-Grab-Bar-Right-Hand-left-hand-pictured-696p3308.htm http://www.ocelco.com/store/pc/Bathtub-Floor-Corner-Stainless-Steel-Grab-Bar-Right-Hand-left-hand-pictured-p3308.htm http://www.ocelco.com/store/pc/Bathtub-Floor-Corner-Stainless-Steel-Grab-Bar-Right-Hand-left-hand-pictured-688p3308.htm Any Idea's how to fix / get rid of these URL's? Thanks!
Moz Pro | | Mike.Bean0 -
What are the best practices for improving follower count on twitter?
Keen to improve our follow count on Twitter but its not all about the numbers we are also interested in getting the right followers, followers that fit our customer persona... Any tips or articles to read would be hugely appreciated!
Moz Pro | | MarkPerera0 -
Search Traffic Declining
Hello, My search engine traffic has been declining recently - I saw one decline last August and another this past April. I'm trying to figure out what caused the decline and would love advice on where I should start digging. Any recommendations would really help me! Thanks in advance. Jodi momsfavoritestuff.com
Moz Pro | | JodiFTM0 -
Can I setup SEOmoz PRO's 3 organic traffic metrics within Google Analytics (as custom reports)?
I like the 3 organic traffic metrics in SEOmoz PRO: 1) Organic Search Visits
Moz Pro | | AndreVanKets
2) URLs Receiving Entrances Via Search
3) Non-Paid Keywords Sending Search Visits They rock - especially for a high-level view of SEO / Organic performance. Is it possible to setup these metrics as custom reports directly in Analytics? Does anyone have these reports setup? Or maybe there are similar custom reports that give a similar high-level view?0 -
Where in SEOMoz pro can I determine how many .edu and .gov links a competitor's site has?
Like in the SEOBook toolbar where you can click the information button and get the number of links to the domain and specific page for .edu and .gov sites. Thanks, Daniel.
Moz Pro | | iSenseWebSolutions0 -
Can't add my domain климатмонтаж.рф to Campaign Manager
Hello semoz, I having problem adding my site http://климатмонтаж.рф to Campaign Manager. I got this error: "We have detected that the root domain климатмонтаж.рф does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information." Is it possible anyhow to add my cyrillic domain? Thank You, Dmitri
Moz Pro | | zhuk0 -
Why isn't my Domain Authority much higher than my competitors'?
Looking at the Competitive Link Analysis report shows my domain outperforming my competitors on Domain MozRank, Domain MozTrust, total links, linking root domains, followed linking root domains, and linking c-blocks. But Domain Authority scores are very similar across all four sites with one competitor actually scoring higher than my domain. How should I unpick this result? I'm assuming that there must a problem with my link profile. Is that a valid assumption? Thanks, Tom fc7Ez.png
Moz Pro | | trbaldwin0