When doing email blogger outreach what response rate do you expect?
-
How many emails do you send in the average outreach campaign? How many links would you expect from that?
Also - when doing email blogger outreach do you need to offer the blogger something other than (great) content, in order to get a link? (maybe cash, or a link back?)
I'm doing email blogger outreach for a number of clients and types of content, but am finding it hard to get links from bloggers.
Any help is appreaciated!
Thanks
-
Should have been more clear- usually for straight link building its 1 successful link response in 50 requests. For bloggers its much better, usually about 1 successul link response in every 15 - 20 requests.
Another great secret for link building on regular websites (sometimes blogs as well) is to pay for a "text ad" on their site if i see that they have stuff like that on their site already. They will come back with some sort of advertising rate (should be pretty cheap for small websites) and you should agree to "try it out". Pay the advertising rate, they put your link up, and half the time they forget about renewing. The other half try to renew, and usually at that point i tell them that they arent sending me enough traffic to justify paying an advertising rate, but i will give them $100 to just leave my link up on their site. Works well.
-
Thanks Ryan, some good tips there.
On point 1 you make, would that be 1 response every 50 requests, or 1 success (link) every 50 requests? (or 15-20 requests). I'm getting some responses from bloggers, but usually of the "thanks for the praise for my blog, but I'll decline your offer of content" variety.
On point 2, I can see how sponsored guest posting can work. Also the blogroll idea seems feasible,
Thanks
-
Welcome to the tough world of link building. Here are some specific insights from my end:
1. I typically see about 1 response to every 15 - 20 requests. If its a straight-up one way link request, its much worse. More like 1 response in 50 requests.
2. For blogging specifically, I have seen success in two ways: blog rolls and sponsored content. Social/blogs are a bit different than websites. Interlinking is viewed a little better, so I love to include the other blog first in my own "blog roll", then reach out to them, let them know "you added them to your blog, you like what they have and are following them. Would they include your blog too on their roll". then throw out a useful comment or two on their blog, and usually the combination of those two things gets you a link.
I will also sometime ask relevant blogs to "sponsor a post" for them. Basically, write a nice article or post, and pay them $50 to post it on their site. You just say you want to get the word out to "their audience", and $50 is not bad for little effort on their end. Of course your link is in the post
hope that helps.
-
If the domain that you are promoting has excellent excellent awesome content then you have a chance of success - if you are writing to relevant sites.
If the domain that you are promoting has crap content then you are wasting your time.
I am glad that I am not a linkbuilder... because for most clients the job title should really be.. "Magician".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have a "click rate juice" question would like to know.
Hello I have a "click rate juice" question would like to know. For example. I created a noindex site for a few days event purposes. Using a random domain like this: event.example.com. Expecting 5000+ clicks per day. Is it possible to gain some traffic juice from this event website domain "example.com" to my other main site "main.com" but without exposing its URL. Thought about using 301 redirecting "example.com" to "main.com". But it will reveal the example-b.com to the general public if someone visits the domain "example.com". Also thought about using a canonical URL, but it would not be working because the event site is noindex. or it would not matter at all 🤔 Wondering if there is a thing like this to gain some traffic juice for another domain? Thanks
Intermediate & Advanced SEO | | Blueli0 -
404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
Hi All, We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ? So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc... Would be be okay ? or would google see this as cheating. basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Responsive text?
Hello guys, thats in advance for any advice that you can give me, i have a issue about the responsive content. The content (product title) that fits on 1024px screen, but doesn't fit at 768 / 600 so I want to know if is possible to show a small (modify) version of that title with doing a cloaking o similar Ex:
Intermediate & Advanced SEO | | HABITATSOFT
Title at 1024:
Brand New Xbox One 500 GB Black Console Title at 768 / 600px
Xbox One 500 GB Black Console Any advice? Thanks!0 -
Google Analytics: how to filter out pages with low bounce rate?
Hello here, I am trying to find out how I can filter out pages in Google Analytics according to their bounce rate. The way I am doing now is the following: 1. I am working inside the Content > Site Content > Landing Pages report 2. Once there, I click the "advanced" link on the right of the filter field. 3. Once there, I define to "include" "Bounce Rate" "Greater than" "0.50" which should show me which pages have a bounce rate higher of 0.50%.... instead I get the following warning on the graph: "Search constraints on metrics can not be applied to this graph" I am afraid I am using the wrong approach... any ideas are very welcome! Thank you in advance.
Intermediate & Advanced SEO | | fablau0 -
Rich snippet star ratings appearing and disappearing
For nearly a year, our physician profile pages have been successfully displaying rich snippets in Google search results. Nothing has changed on those pages, but the stars recently vanished from Google. Example of a physician profile: http://www.realpatientratings.com/Lori-H-Saltz/ We added some new content pages in a different schema category, and those new pages actually do have rich snippets showing in Google search results. Example of a new product page: http://www.realpatientratings.com/breast-augmentation-reviews.html Furthermore, the Google Webmaster Tools Structured Data report has me convinced that the Physician profiles aren't coded correctly because it doesn't appear to recognize the Review or Aggregate Rating counts. But the official Structured Data Testing Tool says all is correct. My instinct is that the code isn't quite right on the physician profile... but I'm not a developer. I need help identifying the source of the real problem. sFMua7y AUKfkjp
Intermediate & Advanced SEO | | realpatients0 -
301 redirects and Blogger - moving blog
Is there any way to add 301 redirects to individual posts on a blogger-hosted blog? We're getting ready to finally move our blog off of Blogger and onto our own webserver. We're probably going to use BlogEngine.net to run it. right now the blog is located at blog.MySite.com. We're probably going to move it to MySite.com/Blog. We don't have any really popular posts and we only really get ~10 visits a day on about 70 posts. Just trying to figure out the best way to handle this without inadvertently shooting myself in the foot.
Intermediate & Advanced SEO | | _JP_0 -
Mobile Sitemap Best Practices w/ Responsive Design
I'm looking for insight into mobile sitemap best practices when building sites with responsive design. If a mobile site has the same urls as the desktop site the mobile sitemap would be very similar to the regular sitemap. Is a mobile sitemap necessary for sites that utilize responsive design? If so, is there a way to have a mobile sitemap that simply references the regular sitemap or is a new sitemap that has all urls tagged with the "" tag with each url required?
Intermediate & Advanced SEO | | AdamDorfman0 -
Finding specific name to send email to: Broken Link Building
Hello, I am doing BLB (broken link buidling). I have sites to send emails to for a backlink, but what are all the tricks you know in finding the name of who to contact at these websites? Here's my initial email borrowed from a John Cooper in the comments of this article: http://www.seomoz.org/blog/broken-link-building-guide-from-noob-to-novice Hi! I just stumbled across a few broken links on the website, and I didn't know who to notify. Do you think you could help me out? Thanks 🙂
Intermediate & Advanced SEO | | BobGW0