Second Blog on the Same Site? Best SEO Practice
-
I would like to start up another blog which has more of a "technical" topic coverage vs my regular blog, which appeals more to non-techie business folks. If the goal is to drive traffic ultimately to the main site, should I do this second blog on a different domain, a subdomain, or try to incorporate it as a separate-but-equal blog on the same domain as the currrent one? What would you do?
-
Hi Jim,
An example of two blogs in the same domain is seomoz
although the reasoning and application behind this is different than how I understand your intention . I have seen a lot of companies use a combination of /blog. /tech and /news to great success and I feel this might be relevant to your query. For SEO purposes I think sub folders will be a better choice as I feel your content is related. Definitely compose your blogs for the intended user . If you have the content go for it.
-
Go for the subfolder version. You could link back and forth "more technical details in our tech blog" etc.
Also you might want to consider combining them. Isn't that what categories are for? Or is the targeted audience to different? Lets assume the user perspective: will a normal reader feel comfortable (and not confused) by two blogs? Is the audience overlapping? Some companies have two blogs: one for their partners/supliers B2B and one for their customers B2C focused.
-
HI, thanks for the input. Actually, both blogs are business-focused, it's just that the main blog is targeted to business folks who are non-techie, but I have a lot of technical content I want to blog about too, so I'm going to do a "technical blog". Just trying to decide how best to do it.
-
Going for a subdomain (blog2.domain.tld) is the safe bet, especially if your second blog is totally offtopic to your main sites content.
Using a folder (www.domain.td/blog2/) gets the new blog the benefits of existing links and new incoming links boost your main sites ranking.
If I understand you correctly you are running a tech-related company with a semi-personal blog on a subfolder. You want to promote a new, more technically focused/business related blog. If so, I would go for the subfolder und the same domain (i.e. domain.tld/new-blog/ ).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a "Read More" button to open up the full content affect SEO?
As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?
Content Development | | ReunionMarketing0 -
Safest Way to remove a blog?
I have a Magento site that is around 4 years old. It has 2 different wordpress blogs on the same domain. domain/blog domain/nicheblog I would like to completely remove the 2 blogs as the information on them is of low quality and its outdated information. What is the safest way for me to remove this content with out having negative effects on my rankings? thanks
Content Development | | Shop-Sq0 -
Guest blog on my web site.
**I received this email from a lady who wishes to write articles and post them on my site under my news section . Ok, if its quality I dont mind hiring somebody to create a post. Her proposal is as follows and this is her email :-**Basically what I can offer is to write a couple of articles for your News section, something fun and interesting for your visitors which will hopefully drag some traffic your way. I could make them well suited to your site and I could include in each a link to a client of mine - one who wants to be exposed on a good site like yours - and for doing that I can offer you compensation of £33 for each client link - 1 per article. For example, one client is Watches of Switzerland, so I could write an article about ideal wedding gifts for a groom maybe, or something about a perfect Honeymoon destination like Switzerland, and slip a link in there. Other clients include Weddingsite and Lampcommerce - which could be included in something about making a matrimonial home. There are a few stipulations I would need to abide by, like - the article would need to be 500 words, it would need the link to be a 'do follow' link, it would need a picture or two, and it would need a couple of 'sacrifice links' (just links to Wikipedia or something to make it more Google friendly). Question. Is this what a guest article is ? and also is the format ok ? Sorry if this seems a dumb question but still learning guys . King regards to everyone Peter
Content Development | | weddingshoesandaccessories1 -
How to best host a blog - standalone or on the site?
HI We are redesiging our site currently - at the moment we have a low key blog on the site which is pretty well hidden (to be changed with redesign) but is hosted as brand.com/blog name. I have been advised it might be a good idea on relaunch to have the blog as a standalone blog linking back to our main site but also having a graphic on the site that promotes the blog. The blog does not currently have the same name as the website so would work as a standalone site but I understand it would not have any seo benefits from the original site. I have seen on previous posts here that the best practise is domain.com/blog but wondered if anyone thought different? Hope someone can point me in the right direction. Thanks, Penny
Content Development | | Pday0 -
What is your take on using Google images for blogs
In your opinion, do you think it is okay to use Google images for your blog posts as long as it credits or includes a link to the site in which you located it? We tried looking at stock art for some license-free photos and had no luck in coming up with good pictures. What rules or guidelines do you follow when looking for pictures for your customers blog (or your own)? A lot of our posts have to do with "what to do in this city" or "Where to go in this city". Do you think it's okay to use Google images for these types of posts?
Content Development | | qlkasdjfw0 -
Benefits put my blog inside website or outside the website
Hi everyone, I wonder if you can provide some information regarding inside or outside blogs benefits. One of us thinks that the blog should be within our website URL. And the other one thinks that it should be a separate url. I believe an outside blog will provide SEO benefits but we hope that you will provide us your thoughts on this issue? Thanks for all of your help. Antonio
Content Development | | AVSFencingSupplies0 -
SEO guide for journalists
I am looking for a white paper or similar focused on helping journalists (online) writing better and more SEO-friendly content. If you know of anything or anyone who might be of help I would love to hear from you.
Content Development | | jpndk0 -
Tools to Eval Blog Content - Rate your Fav tool
Ok, so I know that is has been covered in depth and at the risk of being sent to “google it!” (Which I have done with no success) I thought that I would ask your opinions on the topic. What are the best content marketing evaluation tools? By this I am specifically referring to tools that evaluate the content of Blogs, etc and not the performance of the blog, etc. I’m eager to hear your thoughts of what works and if you care to share what tools did not. Thanks
Content Development | | Questionmana0