My competitor sells the same thing as our company but is getting lots more clicks/revenue. What do I need to look at on this site to figure out how they are getting all of the business?
-
Competitor's key search terms?
-
Thanks for your quick response. I've actually been tracking this company for the past few years...checking their prices/shipping, etc which all seems very comparable to ours (in the clothing business). Can I find on here what their top key words are that's driving their traffic? We also appear to come up on the 1st or 2nd page for most of our key words, but when I've looked at compete I noticed that they are receiving several more thousand clicks a month. We run adwords frequently (it seems to be even more than they do from our observations), so I don't believe their extra clicks are coming from there. Any help would be appreciated. We are a small business, just as our competitors are, so any help in advice for obtaining more clicks is appreciated!!
-
I like to answer questions here and respond to lots of them.
However, in this situation, I think that you are in a lot better position to come up with answers than anyone else. Plus, if you are really excited about this business you should be thinking about it all of the time, know your products incredibly well, have a constant eye on your competitors and be researching these answers yourself.
I am not trying to be a wise guy... just challenging you to come back with some ideas that you think might be possible answers. We don't even know what industry you are in so guessing is not a very good use of our time.
Now... just to let you know that you need to expand your thinking... the answer to your question might not be on this person's website. It might be were her ads are running and how much she is spending.
Plus, even if this competitor has the same amount of traffic that you do she might sell an awful lot more because of an excellent on-site presentation that converts more visitors into buyers, has more effective advertising, better prices, free shipping or some other value proposition that is missing from your business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for Competitive Research Tool Recommendations
Hi Moz Community! I'm doing research for a client and trying to gain insights around their competitors website data. Specifically trying to see what landing pages on the competitors site receive the most traffic. Does anyone currently use a tool that shows estimated traffic here? As an FYI, outside of MOZ Pro (which I love), I use SpyFu and SimilarWeb. Right now my client's landing page traffic is mainly homepage traffic and we want to make reccos on where to grow outside the homepage to increase visibility in other specific areas where there is search demand. We have a good idea but I'm hoping the competitor web data will back up those recommendations. Any recommendations here would be super valuable! Thank you in advance for your time. Abbi
Competitive Research | | abbiplunkett0 -
Why would a site with virtually no external links and low authority rank very high?
Hey there: I'm not sure anyone's going to be game to answer this but... I have designed, done on-page optimization for and done ongoing content marketing and linkbuilding for a local fitness site. The site is about nine months old and I am attempting to achieve rank for the keyword "personal trainers in philadelphia." We've made progress; having taken a new site from +100 to 19 in about four or five months worth of content creation and linkbuilding on a very modest budget. I'm not complaining. What has me confused though is that there are one or two sites that are ranking very high for this keyword string with considerably shoddier metrics than our site and I'm wondering how a stock WP theme site with very few inbound links can rank top five for a reasonably competitive keyword? Our site is http://vtrainersinc.com. The site I've noticed that ranks top five and seems to have an inferior SEOMoz profile is bodycrafters.net. Anybody got any ideas as to why these things seem to occur? I have this feeling this site has stumbled upon a magic SEO elixir which I'd like to get my hands on!
Competitive Research | | splatdude0 -
Why my site doesn't come on top even though search terms are very similar or exact?
For example, when I search in google for "Kookaburra Pro 600 wheelie kit bag", my site comes 9th on 1st page but 3rd link doesn't even match the exact key word rather it has few of the words. Can one of you expert please explain how it works? Thanks, CricMax
Competitive Research | | cricmax0 -
Keyword - Competition between competitors
So, I'm about 2-3 weeks into my subscription and see a renewal coming. I love the information I'm getting - but I really want to maximize my capabilities with these tools. Any article/blogs or forum post suggestions that I should read would be awesome, right now I'm still in that phase where i see lots of cool things - but have no idea to fully use them to really give me that even bigger boost. My First Question is - There are some keywords, that I climb and sometimes slip. But overall a competitor and i flip flop between 15-22 range for it. What would be a good way for me to really add that extra push to throw me down into the top ten and leave them in the dust?.. Also on the Keyword topic - There are a lot of keywords they probably rank for that I don't, what is the best way to go about identifying keywords they may targeting/have a good presence in that I'm not aware of. I do have a site that is on multiple newspapers, and .gov sites. Among other things... This has already proven to be very good for me. But I'm 99% sure I have a few/lot of leaks, that if they were plugged - We would see a lot of good things come from those results.
Competitive Research | | choiceenergy0 -
Keywords and Getting Started with them to the top of the Search Engines
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url . Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot. Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc. What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages? So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning. Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice How long before I add good content pages and expect them to show up in my analytics etc? Thanks
Competitive Research | | shanky10 -
Keywords in URL structure for Large Site
We are creating a national real estate website which will contain 2mil+ listings. Our aim is to compete with the National leaders in the field. We are trying to lock down a url structure and it basically comes down to if we should put a major keyword in the url structure or not. The structure would have regional keywords naturally. Its the addition of a more descriptive key word which is in question. Our domain name has no keywords in it. For the sake of this example, we would be targeting "city real estate"... oursite.com/real-estate/state/city/ or oursite.com/state/city/ Here is what the big sites use as an example: http://www.zillow.com/homes/for_sale/New-York-NY/ http://www.trulia.com/NY/New_York/ http://www.trulia.com/real_estate/New_York-New_York/ http://www.realtor.com/realestateandhomes-search/New-York Id love to not have to throw keywords in there and be as clean as possible but i also dont want to shoot myself in the foot. The big boys do add additional keywords in the url, does that mean we should? Id much rather be a leader than a follower but again, I dont want to mess this up from the start and these guys have probably tested this (or have they?). Input would be greatly appreciated.
Competitive Research | | cobbsfriedman0 -
Question about Bold/Strong and $$ amounts
I've just downloaded the Moz toolbar for chrome and noticed that some website I'm visting have a dollar figure range next to the Bold/Strong section. What exactly is this? If you go to http://www.tincup.com and use to the toolbar you'll see what I mean. Thanks, JMM
Competitive Research | | blogging4jobs0 -
Spying On Competitors Links
Hi There, I am looking for a tool that will allow me to learn about the new links our competitors get each month. Do you know a tool that lets you know each time your competitor has a new link?
Competitive Research | | liors0