Think of it this way if you already rank for 'Townscript' with the domain name being a match. Why would you need to use this word throughout the whole site titles. I would recommend using it on some generic pages such as 'About Townscript' etc.

Use the title for something better, something more descriptive (wow just think of all that extra space!).

In short the content contained in the iframe will not be indexed. I have previously used iframes for this reason to ensure that they do not get indexed.

Hi, Assuming you are setting a cookie to detect the visitors previous visits then this should be fine. Google will only see the new visitor variation as robots do not accept cookies.

If you are not setting a cookie let us know how you are detecting the visitors previous visits so others may help you further.

I believe it does matter. You should choose with or without the www and stick with it (however your site is currently formatted).

Technically speaking with www is a different URL that the one without www so you link building efforts would be split across two domain which would not be cool.

The advice to use sub domains is a wow in it self from an SEO point of view. Sub domains do not pass authority so it's basically like having a new domain for each sub domain.Folders would have been a far better solution in my opinion.

Interesting debate regarding the learning page re domains on Moz here: http://moz.com/community/q/moz-s-official-stance-on-subdomain-vs-subfolder-does-it-need-updating

Personally I wouldn’t put barriers in the way of a download, however I'm sure you will get a lot of debate about that one and at the end of the day it's what you consider to be of more value, the fact that the pdf is being downloaded or you have the information from the people who then know your going to contact them after a download.

Either way I would use a combo of QR code / printed shortlink and include analytic tracking data. Then if you do chose to collect email data first you can measure the conversion from who went to the data entry page from your exhibition any how many email addresses you collected ie:

In htaccess:

#Product 1 QR code (have your QR code point to http://www.domain.com/qr-p1)

Redirect 302 /qr-p1 http://www.domain.com/shop/product_one/doc.pdf?utm_campaign=Exhibition&utm_medium=QR Code&utm_source=Banner Stand&utm_content=ProductOnePDF

#Product 1 Short code (print your short code as to www.domain.com/widgets)

Redirect 302 /widgets http://www.domain.com/shop/product_one/doc.pdf?utm_campaign=Exhibition&utm_medium=Short Code&utm_source=Banner Stand&utm_content=ProductOnePDF

Hi LW

I agree with Mark re archiving products. Although our products don't expire as quickly as yours appear to do I use http://www.xml-sitemaps.com/standalone-google-sitemap-generator.html on a cron job to keep our sitemap fresh.

I also exclude some of our over dynamic URLs using this tool from appearing in the sitemap.

Dean

Congratulations on your new position Jason.

Also nice to see that you have responded to everyone who made a comment.

Unfortunately yes you will need to 301 the subdomains back to the folder structure.

Good article here on Moz that may interest you: Using the Correct Hreflang Tag: A New Generator Tool

I also would suggest that you delete them as no search engine use them and as already suggested it gives your competitors a list of keywords that you are trying to optimise for.

Think content rather than a list of keywords

Google bans sites (domain names) rather than IP addresses. However if you are thinking of moving your site so https then you would need a dedicated IP address. Yoast has published an interesting article here Moving your website to https / SSL: tips & tricks perhaps that's what they are referring to.