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@Collegis_Education said in Schema Markup Validator vs. Rich Results Test:

I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
What is the difference between these two tests? Should I trust one over the other?

When working with schema markup, it's important to understand the purpose of different testing tools and what aspects of your markup they're evaluating.

Schema Markup Validator (formerly known as Structured Data Testing Tool):

This tool focuses on checking the syntax and vocabulary of your schema markup against Schema.org standards.
It ensures that your markup is logically structured and semantically correct.
It does not necessarily check for compliance with Google's guidelines for rich snippets or rich results.
Rich Results Test:

This tool is provided by Google and specifically checks for compatibility with Google Search's rich results.
It not only checks the validity of the schema markup but also whether it meets the specific guidelines and requirements set by Google to display rich results in its search engine.
It simulates how your page might be processed by Google Search and whether your schema can generate rich results.
The difference between the two tests lies in their scope. The Schema Markup Validator checks for general correctness according to Schema.org, which is broader and platform-agnostic. The Rich Results Test is more specific and checks for compatibility with Google's search features. I have used schema for internet packaging website and I found usful.

Should you trust one over the other? It depends on your goals:

If you want to ensure your markup is correct according to Schema.org and potentially useful for a variety of search engines and platforms, the Schema Markup Validator is the way to go.
If your primary concern is how your markup will perform on Google Search and you're looking to leverage Google's rich results, then the Rich Results Test is more pertinent.
Ideally, your markup should pass both tests. It should be correctly structured according to Schema.org standards (which you can ensure using the Schema Markup Validator), and it should also be optimized for Google's rich results (which you can check using the Rich Results Test). If you're encountering errors in the Rich Results Test, it's likely because your schema markup doesn't meet some of Google's rich result guidelines, and you should adjust your markup accordingly.

In SEO, there is no strict rule for an ideal URL length, but it's generally recommended to keep URLs concise, relevant, and user-friendly. Here are some guidelines to consider:

Short and Descriptive: Aim for short and descriptive URLs that give users and search engines a clear idea of the page's content. A concise URL is easier to remember and share.

Include Keywords: If possible, include relevant keywords in your URL. This can contribute to the page's SEO, but don't over-optimize by stuffing too many keywords.

Avoid Dynamic Parameters: Clean, static URLs are preferred over URLs with dynamic parameters (e.g., https://azdentalclub.com/). Search engines prefer URLs that are easily readable and don't contain unnecessary parameters.

Hyphens Between Words: Use hyphens (-) rather than underscores (_) to separate words in the URL. Search engines treat hyphens as space, but underscores are not recognized as separators.

Avoid Stop Words: Consider omitting unnecessary stop words (e.g., "and," "or," "but") from your URLs. Focus on the main keywords that represent the page's content.

Be Consistent: Maintain a consistent URL structure across your site. Consistency makes it easier for both users and search engines to navigate and understand your website.

HTTPS: Ensure that your URLs use the secure HTTPS protocol. Google tends to favor secure websites, and HTTPS is a ranking factor.

While there's no strict character limit for URLs, it's generally advisable to keep them under 255 characters. This is because longer URLs may be truncated in search results, making them less user-friendly.

Remember that user experience is crucial, so prioritize creating URLs that are easy to read and understand. Additionally, focus on providing valuable content on your pages, as content quality is a key factor in SEO.

@TysonWong said in SERP Title Display Issue:

When doing a google search for "Wedding Invitations Toronto", you will find my site www.stephita.com shows up in top 5 results.
I'm trying the figure out why the TITLE of the page no longer shows up in the SERP. Only the domain shows up above the link to the page. So you basically see www.stephita.com twice, when the first instance should be the "title" drawing from the HTML code.
I did implement the JSON code to provide proper site data structure as well. Could someone check my source, and tell me if I'm missing something, or if I put TOO MUCH stuff there?
Thank You!!!!

common reasons why page titles might not be displayed in search engine results:

Title Length: Ensure that your title tag is within the recommended length. Google typically displays the first 50-60 characters of a title tag. If your title is longer, it might get cut off.

Relevance: Make sure your title is relevant to the content on the page. Search engines aim to display titles that accurately represent the content of the page.

HTML Issues: Check your HTML code to ensure that the title tag is properly formatted. The title tag should be within the <head> section of your HTML document and enclosed in <title> tags.

Duplicate Titles: If multiple pages on your site have the same or very similar titles, it can confuse search engines. Each page should have a unique and descriptive title. Once I have a duplicate error on my Dental website that causing the same problem.

Google Search Console: Use Google Search Console to check for any issues with your title tags. This tool can provide insights into how Googlebot sees your pages.

JavaScript Rendering: If your website relies heavily on JavaScript, make sure that Googlebot can properly render and understand your content. Googlebot doesn't always execute JavaScript as quickly as a browser, and this can impact how titles are displayed.

Without seeing the specific code on your website, it's challenging to pinpoint the exact issue. I recommend using tools like Google Search Console and testing your pages with the Google Structured Data Testing Tool to ensure that your markup is correct.

If you're comfortable doing so, you might consider sharing the relevant portion of your HTML code for further analysis.

You need to get quality links from other websites and disavow all those backlinks having high spam score.

I have a website for my movers company It is totally fresh, but why its spam score increasing any body guide?

@photoseo1 You need to redirect your whole website to your new URL. Simply do it via your cpanel, and do not forget to check the wildcard option. This will help you to redirect all pages as well.