Local seo, business in multiple cities?
-
Hello Everyone,
What is the best strategy when it comes to optimizing a website that services more than one city.
So, say I'm in computer fixing business and I have offices in New York, San Francisco, Seattle, Denver, Miami & Dallas. (took me a while to come up with some US cities) - how should I structure my website so that I look relevant for every city?
Is it possible to display specific information for users coming from specific cities, say someone browsing from San Francisco will see my main page optimized for San Francisco (containing a real address, phone number all the necessary stuff).
I'd really appreciate your thoughts on this.
Thank you in advance,
Alex
-
Isn't that rather good, so Google knows there is a business at all. I wouldn't worry, think of all the big office towers where tens of companies have the same physical adress. So don't worry.
Just make a cute little profil with a picture of their office (office-windows-anytown.jpg
use microtagging etc put outgoing links to regional pages - preferably about windows or complimentary products in anytown - get some local links, get listet in the phonebook with that office adress and you will be fine. If you need s/o to have a look at your page just PM me. If this helped you, I really appreciate it if you mark the answer as answered/helpfull
-
It's not really competitors. My client is the big factory let's say, and they provide windows to many little companies that sell the windows.
One of that little company happens to have the exact address (only the phone number differs) with my client's office in a particular city.
-
What exactly do you mean with "have the same postal adress with them". Does your client and his competitors share an office or the like?
-
Thanks Sebes and sorry for the late reply I just came back from the SearchLove conference in London.
I have a client that has a national business and the issue I have is that some other companies that offer his services (they make windows) have the same postal address with them.
What to do in this case?
Thanks,
Alex
-
The best way to do this is to make sure, that you have a postal adress (i.e. an office) in all cities. If you do, create local business pages on you domain:
domain.tld/computer-fixing-new-york.html
domain.tld/computer-fixing-san-francisco.htmlMake a little page about your office and your services, use schema.org to mark the adresses (-> http://schema.org/LocalBusiness ) Use pictures etc.
Next: create corresponding Business Profiles with google and link to your local pages.Get local links and reviews for your corresponding pages.
There are business related keywords that google doesn't recognize as local businesses. These are usually very easy to rank for (very few, but there are some): For those phrases a simple optimized page "Keyword New York" etc. will suffice (use the seomoz "perfect cupcake" as an example. To test whether a keyword is considered local just see if there are the 7 or 10 local results in the SERP. If not, you might have found one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For a URL, is it better to have Keyword +City?
I am working on some landing pages and trying to do well in Local areas. Is it better to have my landing pages set as mysite.com/keyword+location or mysite.com/Location+keyword. or does it even matter anymore? So for a plumber selling water heater services. is it better to be: site/hot-water-heaters-jacksonville-fl or site/jacksonville-fl-hot-water-heaters? I normally do keyword+city.
Image & Video Optimization | | netviper0 -
Google+ Local Listing - No Physical Address
Hi everyone, I have a client who won't be renewing his lease for where he conducts his business. Instead he will be working from home. That being said, he does not wish to have his personal address details showing within his local listing. Is there any other way to still show for Google Local without a personal or business address? Is a PO box possible, other there any other alternatives? Thanks in advance. Leo
Image & Video Optimization | | nimbleo0 -
Google Places and Google+ for business
When I acquire a new client I have created them an internal Gmail that I use for Google Places and now Google+. This has always worked. My question is, can I take over a Google Places listing on my email and still do a Google+ for business page and the reviews show up? Or does it have to be all under the same email? Thanks!
Image & Video Optimization | | ClickIt0 -
Proximity for local intent searches
Based in the UK, I can see clear differences in search results for terms that Google considers have local intent, based on location. I'm interested in the community's experience of how far in distance local intent reaches. Does it depend on the search?, e.g. If I search for restaurant will it have a different local intent radius to a coffee shop etc.
Image & Video Optimization | | bjalc20110 -
Looking for provider for Local Submissions and Feed management
I'm looking for a recommendation of a provider that can completely manage the submissions to Google, infoUSA, Localeze, and Axciom for a business with ~300 locations. Anyone have a good recommendation?
Image & Video Optimization | | DotCar0 -
Is creating great content not important for Local seo?
I'm helping a friend out with Local SEO/Google Places and his content is lacking - no blog, no articles, etc. I've read the major "How To" guides for Local seo by Andrew Shotland and David Mihm and their ranking factors but I never see anything about content or linkbuilding (aside from directories).
Image & Video Optimization | | seo_f20120 -
[local seo] How to compete against e.g. yellowpages on Google Rank 1 - 4?
Hi Folks, How to compete against the big SEO-powered pages like Yellowpages in the SERPs? I mean, they have thousands of Rd -> Rd Links as well as super Page and Domain Authority. How has a let's say Dentist or Electrician a decent chance to compete against those? Does Google give credit to them because of the Content they have on their page? These yellowpages totally take the fun out of it for my clients. Answeres would really much appreciated. Thank you. For me it feels like Don Quijote.
Image & Video Optimization | | gooddy1 -
Multiple domains vs. Single domain
I've been reading up on this subject, but I still can't clearly decide which is better. Your insights will help me a lot. I work for a client with 1 powerful corporate website and many small dedicated websites to individual projects. Which strategy would I focus on? The powerful corporate or the small individual websites? As I see it: Which is better? One powerful domain with lots of pages dedicated to a single subject PRO: more inbound links, more pages, sometimes URL exact match CON: less focused on a single 'theme' Different domains dedicated to different subjects PRO: more focus per domain to a subject CON: less inbound links, less pages... less power Thanks in advance.
Image & Video Optimization | | Partouter0