Is duplicate content in social media ok?

[EugeneF]

We use Twitter, Facebook, a blog, and Google +.   Currently we create unique content for each.   These platforms have the ability to "cross-post" (Where what you put on your facebook or blog gets tweeted, for example).

Is it important to keep this content unique?   Or can we duplicate across these platforms?

[EugeneF]

Thanks for your insight.  I find it interesting that people who follow companies will follow them across multiple platforms and desire unique info from each.

I thought that people choose their favorite method of getting information and want to be able to get it all using that method.  The idea that I need to watch a company through all the different social platforms to get a full spread of content is annoying to me.

[jennita]

I agree with Brett, plus there was a study that showed that Facebook doesn't show posts made by outside apps in the feed as often as it does if you post directly to Facebook. So not only do you want to keep that content unique to your users, you want to make sure you getting as much prime time as possible.

I'm not sure there's an issue with "duplicate content" in social, as it is in general SEO best practices, but from a user perspective, definitely keep it unique.

[USHoleInOne]

I think it is very important to keep the post unique across your social media. I follow a lot of companies and the last thing I would like to read is the same post in your blog and your facebook wall. For a consumer I  enjoy reading unique content.

For seo purposes that unique content across social media is up for debate.