Is duplicate content in social media ok?
-
We use Twitter, Facebook, a blog, and Google +. Currently we create unique content for each. These platforms have the ability to "cross-post" (Where what you put on your facebook or blog gets tweeted, for example).
Is it important to keep this content unique? Or can we duplicate across these platforms?
-
Thanks for your insight. I find it interesting that people who follow companies will follow them across multiple platforms and desire unique info from each.
I thought that people choose their favorite method of getting information and want to be able to get it all using that method. The idea that I need to watch a company through all the different social platforms to get a full spread of content is annoying to me.
-
I agree with Brett, plus there was a study that showed that Facebook doesn't show posts made by outside apps in the feed as often as it does if you post directly to Facebook. So not only do you want to keep that content unique to your users, you want to make sure you getting as much prime time as possible.
I'm not sure there's an issue with "duplicate content" in social, as it is in general SEO best practices, but from a user perspective, definitely keep it unique.
-
I think it is very important to keep the post unique across your social media. I follow a lot of companies and the last thing I would like to read is the same post in your blog and your facebook wall. For a consumer I enjoy reading unique content.
For seo purposes that unique content across social media is up for debate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media Tool
Hello Everyone,
Social Media | | vndflkvnlkzdfnv
I'm trying to find a tool that allows me to post to twitter, facebook and google+ at the sametime. Does anyone have a recommendation? Thanks!0 -
Does social bookmarking still work? If so can anyone recommend a tool
Hello everything, I'm trying to find a tool I can use for my domain : www.van-plus.com to get it socially bookmarked? Can anyone recommend anything? Thanks in advance!
Social Media | | vanplus0 -
Social media and google
Do you need exact url brand match to get the benefits of social media noise in the google organic rankings? EG: twitter.com/brandname facebook.com/brandname my url extensions have my brnad but other words in, if i get noise does my website stil benefit in the rankings because it has the url in the profile? or do i need exact match in the url?
Social Media | | pauledwards0 -
Do Your Social Metrics Such As Tweets Transfer With a 301?
Got asked this today, and I don't know the answer, so throwing it out there to all your mozzers! If I 301 redirect a page that has built up a lot of tweets, likes, shares, even +1's, does that social data get transferred over to the new page in as far as social strength/ authority is concerned? Would Google still be able to see the previous version of this page had x amount of tweets etc, and take this into consideration when ranking the new page?
Social Media | | PerchDigital0 -
Should links to your social media accounts be followed?
Hi There, Just wondering if you guys (and girls) think that your links to social media accounts be followed or nofollow? This includes sitewide header/footer links and other text links littered throughout the site. Includes Twitter, FB, Pinterest and G+ specifically (for my site anyway). Thanks in advance!
Social Media | | bradkrussell0 -
What are different strategies to achieve a strong social presence for clients in multiple industries? How do you best leverage your time?
I just finished watching the mozinar on "The End of Search Without Social" mozinar, and I have so many points that I want to implement for our agency. The problem I see is that we have clients in about 20 different industries. How do you create strong social relationships in each of these industries for your clients? It seems that you could have more influence if you built all into your own personal profiles or your SEO company's to create that great fan base. Anyone have success in doing it across the board? Thanks!
Social Media | | esztanyo0 -
Is there such a concept as 'Social Juice'?
Hi, Sorry if this question appears a bit confused, but here goes ... My understanding is that the Google ranking algolrithm has three aspects: Content Links Social Activity (Tweets, FB shares etc) I recognise that I can increase my PR by posting comments on highly ranked pages that allow 'follow' links. I get that! After investigating Google+ I see I can tie together: The content I contribute to (e.g. my website, my blog) My social networking activity (My Twitter activity, my FB fanpage, Google+ activity) Suddenly Google has a view not just of my content, but also my social influence, almost like a Klout score. It also means they have the potential to build a matrix of other content producers & social media commentators. Therefore, can I gain what I'm calling 'Social Juice' (which would influence the ranking of my content) by: Getting highly ranked social media commenters to interact/comment on any of my content/social engagement By commenting on highly ranked content producers regardless of whether that comment contains a link back to my content. So for point 2, perhaps a prominent expert in my field has a blog that allows me to leave a comment via a Twitter login, but I can't leave a link back to my website (no link juice), however because Google+ knows the comment is attributed to me (as my accounts are linked in Google+) I get 'social juice'. The idea being if I'm permitted to interact with an expert in my field, then I too must have some credibility. (Perhaps that not quite accurate, because I could engaged in an argument with said expert, so perhaps it is more like Klout's idea of influencing people) If there is logic in point 2, then what might be the best way to 'login' to leave comments on something like a Disqus comment based system so that Google might gain access to this 'social jiuce'. I guess the best way would be to leave a comment via a Google+ account, but that doesn't seem to be option in lot of cases. Big post, I hope its relevant and makes sense.
Social Media | | PhilH0
