Open Site Exporer Social Media Data Accuracy. Anyone notice this?
-
On my homepage http://www.shipoverseas.com, I have 142 FB Likes, 9 Tweets, 3 +1s. In OSE it shows, FB Likes 86, Tweets 4, and 3 +1s.
Does anyone know why there is a discrepancy? I am using AddThis.
-
Hi, one Q in regards to this - over what timeframe are the stats pulled in for? Is it in total or for that day/week?
-
PPPFFfffff! What? So my FB "Likes" = Regular Likes, Shares, & Comments. Okay, this is making more sense. Those numbers are a little closer.
On my home page, I have 145 "Likes" (FB defined "likes"). OSE shows 51 Shares + 81 Likes = 140. I know for sure I have than 5 comments though. But it's fine. I'm not counting comments. Besides, I have Facebook Comments as well as my Wall comments.
Hmmm, looks like someone fixed my FB re-authorization problem. hehe
THANKS JENN! Keep Rockin it!
-
Hi Francisco,
Ok first, you should send an email to help at seomoz.org about the reauthorization problem. That shouldn't be happening and the Help team can help you out with that.
As for how the social numbers are calculated, here is a response from the engineering team:
"For the social metrics in OSE, first - they're not part of our Linkscape index. We compile those metrics from different APIs. The Twitter metrics are coming from Tweetmeme and they are page specific - not domain specific. So it's not how many people have tweeted his domain - it's how many times someone has tweeted that exact URL.
Facebook is a bit more confusing. The metric in OSE breaks out FB Likes and FB shares - however, on Facebook, when you see the number of Likes, that is a metric that combines shares, likes, and comments. It is confusing when we use Likes, because in OSE we are strictly counting Likes (like someone_liked_ it) which is not the same definition of Like on actual Facebook."It sounds like we're looking into fixing the way FB numbers work though, but it's a lower priority.I hope this helps!Jen -
No problem! I have an email out and will get back to you soon. Thanks for asking the question!
-
That Social Tab gives me problems when I try to "Add the Facebook Page". I am reauthorizing it now for the 5th time. I just checked OSE and my FB Likes increased by one. So it's basically the same thing. Thanks Jenn for checking into this for me as well as for all Mozzers.
-
Hi Francisco!
I've noticed also on my personal site that the numbers aren't quite accurate. I'll ask the dev team and find out how those numbers are calculated. But you might want to try getting those numbers from the Social tab in campaigns now instead? I'll let you know when I hear back!
Thanks,
Jen
-
Linkscape updates tomorrow. Perhaps the the social statistics will update then too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Re-branding Company Social Profiles
Hi Does anyone have experience of re-branding LinkedIN or Facebook? Can you keep the company page/followers and just change your name or do you have to start again? Thank you!
Social Media | | BeckyKey0 -
Social Media Causing Duplicate Content
Recently, I spent some time in the SEO MOZ Crawl Diagnostics, and found that I have 40 pages that are being listed as “duplicate content.” These are original blog posts, but I made the mistake of sharing on social media immediately after publishing each post. I recently found out that if you post on a blog and on social on the same day, Google indexes the social first, and then up to 2 weeks later indexes the actual blog post. When it does, it stamps the blog post as duplicate and the social media posting as the original. Any ideas on how I can rectify this? Any code I can put in each blog post to let Google know they’re the original? I’ve begun publicizing my blogs on social 14 days after I actually publish them to alleviate the issue going forward, but I’d like my 40 other blog posts to get the authority they deserve.
Social Media | | Jake20150 -
Social Media: Industry with no apparent engagement?
Hey Mozzzzzzzzzzzzzzers! I work for a high end rehab. We have a Facebook page with 800 fans, twitter with 5,500 followers, and a linkedIn with around 1,000. I noticed that the previous CEO probably bought our twitter followers, so that explains our minimal engagement. The part I am having a hard time grasping is that all of our competitors, including the big guns in the industry are struggling as well. I see numbers like these all the time: 30,000 facebook fans with posts getting 5/6 likes and a comment here and there. 7,000 twitter followers with every 10th tweet getting 1 or 2 favorites, a RT is a blue moon Experts in the industry with high blog views, high credibility in their field, huge fan base, and engagement like the engagement above. If I look back since 2005, we have accrued 250,000 hits on our website... 236 are from facebook. Our best month was last year in December and I honestly can't figure out why, there was nothing done differently. I am a firm believer that if there is no audience then it's not worth the time. That being said, I can't help but think we are all missing something in the addiction field. I guess my questions are: What do I do in an industry where there appears to be minimal engagement across the board? (Dr. Drew doesn't count.) When do you/have you decided to cut your losses on social media and just use it as a place to have representation and not as a place to drive profit? Is there always a way to get engagement? Do you believe some industries are just doomed? (That's an unfair question isn't it?) Anyway, just food for thought. Would love to hear your opinions! I also would love to know about any marketing and or social media forums you all participate in that I can direct some of the more social media/marketing specific questions towards. I don't want to make things too convoluted. Thanks everybody!
Social Media | | HashtagHustler0 -
Which holds more weight..Citations or Social?
If a client has budget constraints, would it help local rank more if we placed emphasis on building out a couple citations each month for them or boosting their social posting frequency? Does one carry more weight?
Social Media | | satoridesign1 -
Social Media & SEO
I just wanted to see what your opinions were on this. Does being active on social media help with your SEO efforts. I'm not talking about having a link to your website on your Facebook page, but in general commenting on news stories and having conversations. Would Google prefer you over a competitor if you were more active on social media?
Social Media | | AAttias0 -
Social Media Adult Websites
Hello, Do you recommend using the buttons (facebook, twitter and google +1) on pages with adult content? For adult seo marketing google uses this metric? Thanks, Stroke
Social Media | | stroke2 -
Should I no follow the embed code for youtube videos on my site?
Since it is not an internal page, would it make sense to nofollow links to my youtube videos throughout my site? Thanks for the help William
Social Media | | whorneff3100 -
List Your Top Social Media Sites
With Rands latest Blog post about social media linkage and sharing, and upon the discovery of quora.com in his post, I was wondering what other important ones I might be missing? There are certain obvious ones: Facebook Foursquare Twitter Linkedin Merchant Circle Do you guys know of any others that you find important, or see as useful in the near future?
Social Media | | dignan990