How to set up Adwords Account for Keyword Research
-
Hello,
At the advice of some knowledgable people around here, we are setting up a $200-$300 Adwords campaign to determine keyword research.
Our site is already doing well but we want to make sure we are targeting all the appropriate terms.
What do we need to keep in mind in setting up this campaign. I assume we would do some broad match terms with a bunch of negative matching.
Thanks!
-
And by the way - thanks John and David for such good responses so far
-
So what percentage of the total keywords will the Adwords keyword tool find for me, 80%? 90%?
We've already got 500 keywords from Google Analytics, and about 300 implimented on our site.
I'm trying to come up with the cheapest strategy.
-
If your goal is keyword research only you want to use exact match and use the keyword tool for ideas. Seo rankings on a keyword is like a exact match in adwords.
If you are using it to find new words i would use the modifier + match type
-
I would start with exact or phrase match keywords, as broad match can go quickly through your budget. If you know of queries you don't want ads to show for right away, go ahead and put those negatives in (also as either phrase or exact). Watch what queries are being triggered closely as the campaign runs. If there are queries that are getting phrase matched that are doing well, you can add them to your keyword list. If there are poor performing queries, you can add more negatives (based on your opinion or performance), or delete the keyword which is matching the query. If your exact or phrase match keywords are doing well, then I would try broad.
You can see the actual queries by going to the Keywords tab, and in the "See search terms..." droplist, selecting "All".
Also, have you considering trying any display network advertising? Remarketing campaigns can be relatively inexpensive, and convert well, so you might want to try setting that up first. Remarketing would be targeting people that have already visited your site before.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
AdWords: Can I exclude specific keyword from showing on mobile?
Howdy. The question is pretty much in the subject. I know I can exclude the campaign or ad group from shwoing on mobile devices. How can i do that per keyword though? Thanks
Paid Search Marketing | | DmitriiK0 -
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
AdWords Different Budgets on Different Days
I have a single campaign and this is what I want. Mon, Tues, Thurs, Fri to have a budget of $270 per day
Paid Search Marketing | | UnderRugSwept
Wed to have a budget of $324 per day
Sat, Sun to have a budget of $432 per day Currently, the only way I can see to do this is to have three separate campaigns, which is very disagreeable. Please tell me there's something I'm overlooking. Thanks0 -
Best method to measure conversions (Adwords)
Hi, I am a new member and fairly new to PPC. I have a service based site (car detailing) and I have been using Adwords for quite sometime now. My primary question is about tracking conversions. I have dedicated landing pages for each one of my ad groups (and some kw specific landing pages). When a potential customer lands on one of my pages - lets say my "car wash" page, they have the option to: Call from that page to book a service (I have a trackable number on that pages) Book online (its a 3rd party booking app with no tracking functionality) Continue to my main site for find out about our other services (I have a few outbound links set up on the page) But, I am running into problems when it comes to conversion tracking. I am not doing any call tracking via Adwords, so what would be the most effective way for me to track conversions? A) Should I set up event tracking in order to count outbound clicks as conversions? B) Should I remove all outbound links from that landing page and use the custom phone number on that page? My fear with this option is that customers may want to see additional services that are on my primary site. Therefore, I don't want to limit them to that landing page only. C) Should I use Adwords call tracking? If I go this route, I would have to decrease my campaign budgets in order to offset the call tracking costs. Or maybe there is another option I should consider that someone with more experience could offer. Any advice would be greatly appreciated. Thanks in advance
Paid Search Marketing | | Headwurdz0 -
Poor performing adwords account - would a new account on a different subdomain be a good way to start a fresh?
Hi We have a client who has a poor performing adwords account and has suggested starting a new account with a different gmail account, different card details and a different subdomain. More specifically we will be using unbounce to create landing pages. I was wondering the following: Will Google be able to relate the new account to the old account? If so will they then use the old accounts history with regards to quality score etc...? The keywords being targeted are in and around "email marketing" which is highly competitive - would a new account struggle at first and need to bid excessively high because of lack of history? They have a high budget - does this affect how quickly and how Google looks at an account - will they get priority? Would it be better to scrap this idea and pause the old campaign and start new campaigns in the same adwords account? Would it be better to scrap this idea and repair the existing campaigns/ad groups? Keen to get people's thought's on this one as I can't seem to find a clear cut answer from the web. Thanks Anthony
Paid Search Marketing | | Tone_Agency0 -
Whoa! Newsletter Subscription Form in Adwords Ad??? How can I do this?
I just googled the term "Mobile Lead Gen" and found this ad: http://cl.ly/260X3f0t1z1j1R1m212d Sweet! It has the subscription form signup directly within the Google Ad. Looks like Chrome even pre-populated my email address in the form. Does anyone know how to set this up within Adwords? I've never seen that option before. wXOGJ
Paid Search Marketing | | shawn810 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0