What's a good social media content creation brief template?
-
I'm trying to put together a brief template for our copywriters to use when requesting the creation of a piece of content.
These are the points I have thought of so far are:
- Subject / Topic
- Content Objective
- Desired User Outcome / Call to action
- Sources, References
- Tone of voice
- Related product information
- Target SEO keywords
Can you think of anything else to add?
Do you know good resources (articles, blog post) tackling the subject of a content creation brief?
Thanks in advance.
-
That's a pretty comprehensive prompt for most skilled writers I think. Tone of voice kind of covers it, but writing style might be an added factor: conversational, encyclopedic, persuasive, etc.
Here's a few other SEOMoz resources you should check out:
Q&A: What Should I Look For When Hiring a Blogger
YouMoz: How to Outsource Content That's Worth Reading (Be sure to take a look at the 2nd comment by iPullRank)
Whiteboard Friday: Outsourcing Content Creation
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Diving into Social Media...
Hi Our company has a Facebook page - it's pretty outdated and barely used. I want to change that, but wondered if anyone had any advice on how to start it up again? It hasn't been used for a while, so how do you start off with your first post? Or do you act like you have been there the whole time... probably not the best idea. We don't want to confuse people or look stupid with the first post. I want it to be regularly used for content, community building and demonstrating the personality of the company. Thank you 🙂
Social Media | | BeckyKey0 -
Recommendations for a collaborative workflow for an integrated content marketing / social media campaign?
We are currently using an excel spreadsheet that is a homemade checklist of all of the various places we want to post. We take one topic, and we make various formats (video, promotional image, blog article, press release) and we list all of the posts we want to make in all of the channels (Twitter, LinkedIn, FB, instagram, pinterest, etc.). Is there any articles that describe a more streamlined way to do this? We have tried basecamp but looking for other options. We have a small team of about 5 people that collaborate to design, write, and post the content. I was looking for an article that describes the workflow that might simplify the communication and execution of this process. Thanks!
Social Media | | larahill1 -
How do your direct social media to use another picture when the web site is shared?
I set up a web site to raise funds for my nephew(www.helpmatt.org) and social media randomly picks a picture on the share. Unfortunately this picture is from happier times and sends a different message than we would like to prospective contributors. Is there a way to set the picture that is used when this web site link is shared on social media? www.helpmatt.org
Social Media | | Ron_McCabe0 -
What is a good amount of social shares per week / day?
As the title says. What is your idea of a good amount of social shares to be given per day or week or month for a website?
Social Media | | Zoolander1 -
Multiple Social Media Accounts
If I use multiple social media accounts to share-reshare on facebook, to increase the number of people that see my posts, do I need to somehow mask my IP from facebook/google? I only have one personal facebook account right now. I have been reading and am speculating that most SEO's use several facebook accounts. I know you have to build a facebook account that looks/feels real, but do you have to mask your IP address somehow to stop facebook/google from realizing you are one in the same...
Social Media | | JML11790 -
Wordpress Social Button Plugins Change
Hi Guys, I'm thinking of changing the plugin I used on my blog for people to share my blog posts on Facebook, Twitter and Google +. If I do this, would I lose all shares (meaning that all the buttons would go back to 0, I know the shared content would still appear on people's profiles)? Thanks, Carlos
Social Media | | Carlos-R0 -
Does shared content affect rankings?
I've noticed that when logged into Google, content shared by people within my social graph is being identified by a "(name of person) shared this". And, content shared by people not within my social graph (but people who have a Google+ account) is being identified with their picture. My questions are: Is this "(name of person) shared this" content showing on first page of results because they're in my social graph. Or would this content have been on 1st page regardless of whether it had been shared? Why is google identifying who is sharing content when they're not in my social graph? Thank you!
Social Media | | LaraMcCulloch0 -
How much is enough when it comes to Social Media?
I have attended a number of social media webinars with tips on getting the most out of Facebook and Twitter. Now, I would like opinions from someone who is not trying to sell me something. We post 2 daily blog articles to our Facebook company page which auto re-posts to Twitter every day. Is that enough, or is it necessary to hire someone to engage people with additional conversation? If your answer is that additional conversation is needed, are there any companies or individuals that you recommend to provide these services at a reasonable cost?
Social Media | | BradBorst0