How Would You Go About Building a Private Link Network?
-
Assuming you need to build a private link network from scratch, how would you go about doing it? I am not looking for some shady tactic, but rather something that would be white hat, yet will help in our SEO efforts.
Thanks in advance.
-
I wouldn't.. private link networks are becoming more public by the day as Google improves their algo...
Rethink your strategy & look at social media & other types of link building (e.g. create some compelling content)
-
Yep, guest posting is on the whole a pointless exercise for Search purposes, the links that are followed will tend to be poor quality links.
That's why I suggested Guest Blogging which is different and with the right blog, most worthwhile, also for reasons of building up ones' authoritiveness. A good blog post will attract social sharing for example and those social signals and social links are very important.
One important service from agencies should be advising and educating their clients rather than doing all the work for them. Advice for the client on where to guest blog, what to blog about and why is an important part of the agency/client relationship I believe. If the client is unwilling to put any effort in and only throw the bucks at an agency to do it all, then perhaps they are not the best client to work with.
Going back to how viable is it to build up a network of sites for linking purposes? It's time consuming, resource heavy and more often than not will provide very little benefit, those days have gone. So it's viable in that it can be easily done, given the time and resource, though totally non-viable from an expected results perspective.
So education, advice and encouragement can go a long way in helping the client to achieve their goals, so long as the client is up for it
-
Yes I know that I may have to be slightly grey hat for this.
Here is the problem with guest posts. If I build relationship with people (blog owners), then they'd know more about me. They'd know where I work and what I do. The problem comes when doing a guest post for someone else. Most bloggers I know do not allow you to post guest post linking to your clients for the purpose of SEO. There are some that do, but majority of the A listers, don't do that.
So when we have to build link for clients, it's difficult to get links from them unless we have a very good say in how the blog links out. This is best achieved by private link networks.
Of course there are other ways. But my question revolves around this idea. How viable is it to build a network of sites (Domain sites or web 2.0)
-
Hi ConversionChamp
Any private link network created to aid SEO (Rankings) is shady by nature, even if that's not the intention, there is no avoiding the fact that's it's not an ethical practice. Though granted that won't stop many from participating in it.
A far better, more beneficial and sustainable strategy (your white-hat alternative) would be to build up relationships with relevant site owners; do some guest blogging and provide them with content, socially connect with them and distribute your content around their audience, which will lead towards some awesome links. Building up your own contacts to engage with and hopefully get links from without exchanging links that go round & round the network, is the way to go.
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound links with malicious anchor text. Negative seo attack
Hi, What to do with more than 300 links with a malicious anchor text that has nothing to do with my content. I am disavowing those links for the last 5 years. Some of them are directed to URLs that have been changed more than 8 years ago. How can I block this malicious behavior? Thanks in advance
White Hat / Black Hat SEO | | Arlinaite470 -
Which is Important? Backlinks or Internal Links? For SEO purpose.
Which is Important? Backlinks or Internal Links? For SEO purpose.
White Hat / Black Hat SEO | | BBT-Digital0 -
Best practice to preserve the link juice to internal pages from expired domain?
This question relates to setting up an expired domain, that already has quality links, including deep links to internal pages. Since the new site structure will be different, what's the best practice to preserve the link juice to these internal pages? Export all the internal pages linked to using majestic Seo/ ahrefs etc, and set these pages previously linked to? Or 301 redirect these pages to home page? I heard there's a Wordpress plugin that 301 redirects all the 404 errors successfully preserving all the potential link juice.
White Hat / Black Hat SEO | | adorninvitations0 -
New Domain Name or Keep going - Help not Recovering after Penguin
Hi Moz Friends I wonder if you can help me , a while ago we had a Penguin Penalty and lost our Rankings. After Months of work Disavow and Reconsiderations , Google sent me a message in Webmaster Tools to confirm the Penalty had been uplifted. Since then we havent recovered. I have been working with Bloggers to build relevant safe links, each having a DA of between 10-30. We have developed a Mobile Friendly Website and ios and Android Apps. We have improved Site Speed and moved to a Server within the same Country. We add lots of content and believe we have ticked all the boxes for onpage optimisation. However our DA and PA seems to have dropped slightly after Moz update today. We seem to be jumping in the serps, one day page 4 for "fancy dress" the next day nowhere to be found. I'm not sure what to do next. I'm not expecting to jump back to page 1 for the main keywords but some positive movement would be nice, especially as there are Lower DA Website, not mobile friendly or as fast above us in the serps. What I am looking for I guess is any ideas from you and also what you think about this idea A few people have mentioned that we might stand more of a chance using our domain name example.com instead of example.co.uk. example.com has never been used and is totaly clean (no penaltys ect..) Do we use example.com and move the website and content away from example.co.uk ? if so do we use redirects or would that just pass any hold thats on example.co.uk to the .com version Ideas Welcome Thanks Adam
White Hat / Black Hat SEO | | AMG1000 -
"Via this intermediate Link" how do I stop the madness?
Hi, -1- I have an old site which had a manual spam action placed against it several years ago, this is the corporate site and unfortunately has its name placed on all business cards etc, therefore I am unable to get rid of this site entirely.. -2- I created a brand new site with a new domain name for which white hat SEO marketing has been done and very little of it... everything was doing well up until last week when I dropped from bottom of page one to top of page 11 for my keyword in question. -3- I changed the old sites ( the one with the manual spam action ) to mimic the look of the FIRST PAGE of the new domain I am using, and I have the main menu items on this first page linked to the appropriate sections within the new domain site, i.e About US etc. On this page I'm the following: <link rel="<a class="attribute-value">canonical</a>" href="[http://www.mynewsite.com](view-source:http://www.norsteelbuildings.ca/)" /> and am linking as such: <li><a href="http://www.mynewsite.com/about/" class="" rel="<a class="attribute-value">nofollow</a>">ABOUT USa>li> using this approach I was hoping that I was doing the correct and not passing along any link juice good or bad however when I view the "Webmaster Tools->Links to your site" I find 1000+ links from my old site and then when I click on it I see all the spammy links that my old site got banned for pointing to my old site and accompanied by a header "Via this imtermediate Link>myoldSite.com". Can someone please sehd some light on what I should e doing or if even these link are effecting my new site, something is telling me there are but how do I resolve this issue.. Thanks in advance.. ```
White Hat / Black Hat SEO | | robdob120 -
[linkbuilding] link partner page on webshop, is it working?
Hello Mozzers, I am wondering about the effect of link building by swapping links between websites and adding a link partner page to the web shop containing hundreds of links. I have this new competitor coming in to the SERP of Google competing on the keywords I am targeting. The competitor has way more links than our web shop. The competitor has a page with hundreds of links to other web shops witch on there turn has a link to there web shop. (not all off them link back btw) I always thought it is no use sharing links with other websites this way in creating a huge page with hundreds of links. it is of no benefit for neighter website to do this. Still it does seems to work (?) and tis strategy is used by a lot of web shops in the Netherlands. How are you guys looking at this?
White Hat / Black Hat SEO | | auke1810
Witch of you guy's are using strategy like this?
Should I pick up this strategy myself?0 -
Lot of new suspicious external links
I am running a small-language site and suddenly saw a lot of incoming English links in Moz Reports and Opensiteexplorer from various domains (the sites are in English, but anchor words are not). When I check the page sources of there is no link to the site (as there shouldn't). Any idea what is happening and what to do about it? Thanks for help in advance!
White Hat / Black Hat SEO | | tjr0 -
Are these links bad for my results?
In the past we have requested links on multiple directories. Since we have seen a mayor drop (60% in traffic) in results around the pinquin update 24-26th of April. Our results have been slowly getting lower and lower in Google. Is it possible to tell if these links are in fact doing my site harm? Before the 26th of April it was easy to see that the results where benefiting from the submission to those directories. We did not have any messages in webmaster tools and reconsideration says "no manual spam action taken". What would be the best strategy to turn this around and go up again? A selection of the requested links can be found below. <colgroup><col width="266"></colgroup>
White Hat / Black Hat SEO | | 2Hillz
| www.thesquat.org |
| www.directmylink.com |
| www.thegreatdirectory.org |
| www.submission4u.com |
| www.urlmoz.com |
| www.basoti.org |
| www.iwebdirectory.co.uk |
| www.freeinternetwebdirectory.com |
| addsite-submitfree.com |
| opendirectorys.com |
| www.xennobb.com |
| mdwerks.com |
| www.directoryfire.com |
| www.rssbuffet.com | To give a good view on the problem: The requested links anchors are mostly not in the native language of the directories. Thanks!0