What Tactics Are You Using for Video Marketing?
-
Hey everybody,
I finally started shooting some screen capture videos and it is actually fun! Right now, I am uploading to Youtube and soon, Vimeo. Next, I embed them on a post and share it around a few social sites, Tweet it, and share it on my Facebook Page.
I know there are more effective ways and sites for doing this. What tips can you Mozzers share?
Thanks,
Jared
-
Hey Jared,
To an extent, the process of outreaching video is much the same as the process of outreaching infographics, blog posts or other promotional content. There aren't really good places to share videos, just by the virtue of them being videos. The best places to upload your content will very much depend on the style and the target market of the content itself
Would you be able to share the screen capture videos with me? I might then have a better idea for some specific outreach ideas and places to seed the contnet - rather than offering generic points about process.
That said, there are some specific points for the two video hosting platforms you mentioned.
Vimeo:
- I assume this is corporate content which you're putting up on vimeo pro (rather than a standard licence)?
- Use this version for your link building outreach
- Embed the video at 640px by 360px content on a rich, accesible page on your site with lots of surrounding copy.
- include a sharable embed code below the video which links back to your target page with the anchor text you want.
- Submit an XML video sitemap to GWT with the page your vimeo video is hosted on.
- Build strong internal links to that page
Youtube:
- Put a link as the first thing in the video meta description
- ensure you have uploaded a closed caption file - use http://www.captiontube.appspot.com to easily create one.
- optimise the keyword tags, title and meta description for the keywords you want to rank for.
- link to it from your main website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Autoplay video effect SEO?
I'm trying to find out if autoplay videos (muted) on the homepage effect seo in anyway? Currently our site ranks around position four on the first page, but we have noticed one competitor we monitor have long auto playing videos on their sites and were wondering if they are a good or bad factor? Any info you would like to share would be great. Thanks
Image & Video Optimization | | 5TW0 -
What are some strategies to outrank your retailers who use the same page content as you?
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
Image & Video Optimization | | odegi0 -
Video on Home page
Would it be good SEO practice to place a video on the home page? http://villasdiani.com Right in the middle of the home page is a text about Villas Diani, I would like to remove it and rather place there always one of our newest videos which will start play once somebody lands there. As we are the only one of our competitor who has also videos of property rentals I would like to make out of it an advantage for our website which is not ranking:-( I am very new to seo and I am very scared to do such move which might even worsen all:-( I will appreciate any help
Image & Video Optimization | | VillasDiani0 -
CTR of Video Rich Snippet vs. Normal SERP
Hi there, We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us. The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is. Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time. Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are. My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ? Many thanks, Stuart MtsbA.jpg
Image & Video Optimization | | stukerr0 -
What's the best method for posting the same video with different phone and address on YouTube?
For a franchise network, what's the best method for posting the same video that is tagged with different phone numbers and address per each location on YouTube? Will this get removed as duplicate content eventually? Or if I use the geo-tagging feature, will this help?
Image & Video Optimization | | BasementSystems760 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0 -
Will hosted videos be indexed and pulled into search results if a video sitemap is submitted, but the video itself is in an iframe?
We're working with a client to create and submit a video site map. All of their videos are on separate pages, with unique copy, etc. The problem is that the videos may have to be within an iframe. Will this be an issue with regards to being included in video and universal search results? Or will the video site map take care of it? While we're on the topic of video site maps, does anyone know conclusively what the best thumbnail size is? Google has conflicting information, one resource says 160 x 120, and another says 120 x 90. Thanks in advance!
Image & Video Optimization | | RedDoor580 -
VIDEO SUBMISSION
Hi - If I remember rightly someone from the SeoMoz team has mentioned a video submission site called Wisteria? Is this right? If so what is the URL and what are the benfits over TubeMogul from an SEO perspective / ease of use etc ? Thanks
Image & Video Optimization | | PH2920