CTR of Video Rich Snippet vs. Normal SERP
-
Hi there,
We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us.
The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is.
Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time.
Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are.
My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ?
Many thanks,
Stuart
-
Yes, I highly recommend moving the transcripts to the actual page that the video's on. This will not only help with accessibility, but also improve your on-page SEO.
-
Hi Erica, Thanks for your response, totally makes sense. We do have transcripts of the videos but we used these on separate FAQ pages which sit along side the videos (there are about 7 or so on that page with a JavaScript drop down to change between them) which receive some traffic but nothing like our main money page, would you recommend moving those transcripts to this page ? Many thanks, Stuart
-
I'd definitely keep the video.
Instead, I would 1) make sure your video is completely optimized (transcript, video sitemap, etc.); 2) build more links (and more legit than your competitors); and 3) freshness of page is a huge factor since Google's Freshness update.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I best optimize a video for a client's name?
Hello everyone, I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions? Thanks Everyone! -Kristin
Image & Video Optimization | | Red_Spot_Interactive1 -
How to Create A Cost-Effective Video OR Outsource?
We are planning to make videos for our unique products but we do not have the experience of doing one before. Is there any tutorial online teaches people how to make one without spending alot of money or using expensive equipment? Does anyone have experience outsource their videos and how much am i looking to spend? Where to find talented videos maker with cheap price?
Image & Video Optimization | | ringochan0 -
HTML5 Video - Rich Snippet Markup and Quality
Hi guys, We're trying to get Rich Snippets for videos on our pages. I feel comfortable-ish with getting this set up, but I have a few questions. I was wondering whether anyone had any experience with this? Is there any additional markup to the <video>tag to get rich snippets</video> How do you handle multiple qualities - i.e. HD? Does the ogg and mp4 file need to be included? Any help/links to articles would be really helpful. Thanks!
Image & Video Optimization | | tomcraig860 -
301 redirect .com to .co.uk to improve position in UK serps
I've set up a new campaign for a website specifically targetting a service offered in a specific UK city. It's on a .com domain, and we've managed to get a few powerful links and while its only been going for a few weeks it's starting to get decent rankings in Google.com but is nowhere to be seen in Google.co.uk. It's getting good traffic but not traffic that converts probably because it's targeted to the UK and most visitors are from the US. I've just set up Google places, changed geo targeting to the UK, I've moved over to a UK host and we're targetting UK sites for links. I think while things are still at an early stage it would be a good idea to move everything that's on the .com over to the .co.uk with a 301 redirect and send all new links over to the .co.uk. What do you guys think? Is this a good idea? Thanks
Image & Video Optimization | | sandanista0 -
What's the best way to host video for SEO purposes?
Hello SEOmoz folks, I'm curious as to whether it will be more beneficial for a website to host a video on the site itself or to host it on YouTube and then embed the code on your site. The options so far, as it seems, are: 1.) Host the video on YouTube or Vimeo or wherever else, then embed the YouTube code into your own website's HTML. 2.) Host the video on your own website by itself. 3.) Host the video on your own website AND YouTube AND Vimeo. I'm wondering which option is best. And if hosting your video on your own website is a good way to go, whether to go that route solely or in addition to hosting on YouTube, what is the best way to go about that? Do I have to embed a player AND the video info into the HTML of my website? What player is best for this? Flash, or something else? And once I get the video on my site one way or the other, how do I write the code to make sure the video thumbnail shows up next to my search results in Google to maximize the SEO potential for the video clip? Sorry for the long question, but I've been searching everywhere for this and I'd love just a direct answer on it. Thanks for your help! Cheers, Dani
Image & Video Optimization | | MountainMedia0 -
What is the SEO benefit of embedding YouTube videos on a page?
Is there SEO benefit to embedding YouTube videos made my other people or companies on pages? The indirect benefit would be a better user experience and increased perceived value and usefulness of the page which could lead to more links. Are there any other benefits?
Image & Video Optimization | | ProjectLabs0 -
New Local Tracking Number for Places vs an 800 Number.
I am having a problem with local search for my business. I submitted the same NAP (Name, Address, Phone) info to Google Places as I have submitted via LocalEZE and Universal Business Listing. Here is the issue. The local number that is being used does not have any way to track calls, meaning the phone company (xo communications) does not give us the number of incoming calls. To add call tracking to the local numbers through our PBX system is very expensive, $2000 per store. Also to transfer this local number to a call tracking company (like callsource or whoiscalling) is a lot of trouble and not an option either. I need to track the call count somehow so I have two options left. 1) Get a new local number (that is also a tracking number through a phone tracking company) and then submit this to Google Places, LocalEZE and Universal Business Listing. The issue with this is that all of our citations will be re-set with a new local number, basically we'd have to do local SEO all over again. 2) Use the main 800 number in Google Places, this can be tracked. However, then our local number is on all of the NAP citations and Google Places will be the only web property with an 800 number. What are your thoughts?
Image & Video Optimization | | qlkasdjfw0