Does focussing deep linking too much on one page have a negative impact elsewhere?
-
Hi, I'm just starting a backlinking campaign on a new website and am focussing on one deep page for client - focussing a lot of good quality backlinks on that one page.
I'm aware that most of the other pages, including homepage, lack good backlinks.
Can I go ahead and focus powerful backlinks on that one 'deep' page without a problem, or may that approach result in negative impacts on other pages' SERPs.
-
You're welcome Luke, glad to have helped
-
Thanks Simon for the great answers, and thanks Casey for your interesting question too. Much appreciated
-
Hi Casey
Yes, that would likely be fine at face value (though still not ideal for reasons covered shortly) and in Luke's question it's about one deep page rather than another page at top-level. If the page is so important, then probably a good idea to move it higher up as shown in your example.
With this suggestion though, it's very much 'putting all the eggs in one basket'. It's usually a better strategy to create a really valuable website rather than relying on just 1 valuable webpage.
Using an analogy; a one-man football team wouldn't be that successful no matter how many fans he had, a strong team supporting that one-man would surely achieve more and please the crowd more-so.
Creating other useful pages to support the site overall and this page in-question, with link building to those pages, would provide a better user experience and offering than just having 1 useful page amongst lots of useless ones.
Though if the business strategy is fulfilled by just relying on one page and one page alone, then yes it would be the best option available to concentrate on just that one page.
So two possible options between us, depending on the business objectives.
Regards
Simon
-
Hi Simon,
What about when you have a average site no one really cares about, but on this average site they have a page with really awesome content and it looks like this:
- http://www.boringsite.com/ - 30 inbound links
- http://www.boringsite.com/really-awesome-content/ - 3000 inbound links
Would that not make sense? Will Google still see that as un natural, or will they know the reason for the link discrepancies?
Thanks,
Casey
-
Hi Luke
What you will be risking with this strategy is creating a Link Profile for the website that looks Unnatural for which a negative impact such as devaluing the links could potentially occur.
By all means work on getting some great links into this important page, but don't ignore the rest of the site in the process, ensure that other pages and areas of the site also receive some good links too.
"Everything in Moderation" (everything ethical & good practice that is) as the saying goes, is usually a safer bet when it comes to SEO. Vary the type of links that you actively try to gain and where those links are going to.
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buy domain, redirect, get all the good links (+link juice) and disavow the spammy ones?
There is a domain for sale that has a quite nice profile and a lot of good backlinks, but also quite a few spammy ones. This domain has a Spam Score of 14% acc. to Moz Link explorer, ours has only 2%. My questions: 1. The domain and the good backlinks are related to or close to our content/keywords. But we are worried whether the "spammy" ones will hurt us. Does anyone has experience with this? 2. Would it help if we disavow the spammy backlinks afterwards? And if so, how do we do that? Add new domain to search console, disavow the bad links and then redirect the entire domain to our domain or redirect the domain first and then disavow from our property? Many thanks for your help!
Link Building | | pissuptours0 -
Linking Between Sites
Hi everyone, Hope you are all doing well. If a company owns several different websites that are supposed to be different brands but are part of the same niche/sector is it OK to link between them? Or would this be seen as violation? Thanks
Link Building | | National-Homebuyers0 -
More than one link on an external website
Just wanted to clarify my understanding of this... I'm of the understanding that if an external site has more than one link going to your site, then it is only the one link that passes value. If this is the case.... Which is the link that passes value (i.e the first link established or the link that, all factors being considered, is the most valuable for passing authority?) If a second link established on an external website comes from and goes to a different webpage than the first (and is done for the purposes of targeting and boosting a different keyword category/theme), is this then a beneficial practice? If multiple links on an external website all serve to generate solid referral traffic, will this boost rankings, and thereby be a sound practice? Thanks in advance for your help in clarifying this for me!
Link Building | | Gavo0 -
Link Building/ Off page strategy. Do we have already have a 'hook' or should we create more specific content.
Hi Guys. As part of our link building campaign I've been creating a database of people who might link to our site. We're a diary company. So I’ve been focusing on people interested in stationary, paper, pens, etc who also blog. We have a unique product at TOAD diaries, it's essentially an online tool that allows you to design your own diary. You can choose size, colour, duration, etc and also personalise the cover. So the product (we think) is very compelling and interesting. First of it’s kind. Check it out here: http://www.toaddiaries.co.uk/designer/diary/a5/everyday-diary-week-across-2-pages/coil-bound/toad-plum/12/1/8/2014 So.... question. Do you think that the site itself would considered 'good content'? i.e) It's already a very interesting idea that's worth linking to. Or Would it be better to create a high quality engaging blog (with info-graphics etc) that really speaks to that community of people? Say, about our love of the humble paper diary, and why it's still useful. Then use that blog content to try get links? You thoughts would be really appreciated. Thanks in advance. Isaac.
Link Building | | isaac6630 -
Footer Links when is it to much?
Hi, so iv been searching around the internet, and I have come up with the general consensus that footer links that link to external sites are bad? Can anyone verify this statement? Also when do Footer links become spammy, and what is your opinion on site wide footer links? I have also read that if you are a bigger brand, that you most likely would be able to get away with some more things(such as, linking to external sites) thanks for your help. Peter
Link Building | | PeterRota0 -
Two link building proposals, which one is better?
Hi there, Our site has a DA of 73, MozRank 5.40, MozTrust 5.88, and over 45,000 external links. We haven't done any offsite SEO before, we got to where we are today organically. We're thinking about hiring a link building firm to help increase our rankings and we've received two proposals. Firm A offered to build us 30 links from DA 50+ sites over 3 months. The anchor text will most likely just be our domain name. Firm B offered to build us 90 links from PR2+ sites over 3 months. They have control over the anchor text. Given our site's profile, which proposal makes more sense for us? Would either of these initiatives move the needle for us? Thanks.
Link Building | | anonp1 -
Why links coming from this page are never found? (opensiteexplorer)
There is a very strong authority and ranking website that has links on it to some of our competitors websites and other companies. I used opensiteexplorer to check if these links were showing up as backlinks on competitors site but I was unable to find them. This 'powerful' page of links has been around for quite a while so I don't think time has anything to do with it. SEOmoz toolbar itself gives the particular page good rank, trust, and authority. Using this website (not sure it has any use) http://rapid.searchmetrics.com/en/ it finds the outbound links and domains. I was unable to find any nofollow or noindex things anywhere on the site.. Just looking at the site and it's links I would think it an ideal backlink target for my company. However using opensiteexplorer I am lead to believe this backlink is never being found? Any thoughts? Cheers
Link Building | | Earthsaver0 -
Getting a link from a page on a site with high site DA but low PA?
Does anyone know if it is still worth it getting a link from a page on a site with a really low Page Authority - say a news page on a site that has an SEO Moz tool bar PA of just 1 or 2, but the domain of the site has a high DA like say 83 Is this worth getting?? Thanks
Link Building | | inhouseninja0