Should I outsource any SEO work or can I do it all?
-
My website needs a lot of improvement and we are working on it but I also don't want to fall behind on the SEO work. I am guessing that I can do much of it myself through SEOmoz.org but is there a part that busy folks should get others to do?
Any feedback will be greatly appreciated.
Thank you,
Utah Tiger
-
123
-
I think @Axt makes a great point - it's good to learn enough on your own (if you have the time) to understand the basics and build up what you can control. Then, when you're ready to hire someone, you have enough experience to know how to guide them.
The trick with outsourcing (whether foreign or domestic) is to know what you want, specifically. If you just hire a company to "build links", and you don't define what that means, you leave them open to any tactics and any reporting method they choose. They could come back having done virtually nothing, or they could come back having built a network of spam that creates a lot of risk for you. It's fine to ask a company what they'll do and then build the plan from that, but make sure it's all on paper. Don't assume that what they mean by "link-building" and what you mean are the same thing - get it all down and agreed on.
-
I did it myself and have landed on page one for all my search terms but it's taken a year with several hours a day and is a lot of work. I looked at outsourcing but I'm glad I've done it myself as knowing what I know now I wouldn't trust anyone else to do it for me. If your business relies heavily on internet sales then when hiring an SEO you are putting the success of your business largely in their hands. Personally I wasn't prepared to do that. I've just written a blog post on SEO Moz about my SEO journey so hopefully it will be approved by the moderators and might be worth a read when live.
-
Thanks everyone....I really appreciate your responses. This was fast feedback! I will be spending some time implementing that advice!
Thanks,
Greg
-
Hello Greg
First of all you have very nice site:
About 416 pages of your site indexed by Google,but you don't have Blog in your site.Try to make a Blogs and keep adding new posts with fresh content by using your targeted keywords. You can do your on page SEO yourself,by following SeoMoz Campaign suggestions. Try to get back links to your new created pages and posts by submitting articles to high pr directories and blogs by pointing links to them,not only to main page.
On off page optimization,since it takes time,you can outsource to reliable link builders.You can use forums such a Warrior, Digitalpoint or others to find reliable link builders.But before chose them,check their reviews,left by others,ask for example works they have done.
-
It's good, to start alone to understand the process. Try getting backlinks from your vendors and customers. But when you're at the point, where all your sources are done, get some help from a respected SEO. The money is well spend. And unless you REALLY know what you're doing, there is no fast AND good linkbuilding.
-
I would say it's like most things, if you can do it yourself then in the long term that might work best.. but then if you don't have time then it can pay to get some help.
Depending on how competetive your sector is, you may be able to pick up some good rankings with good quality content and strong on-page optimisation.
For your initial link building you should start by trying to identify the main sites in your area.. there will likely be some niche directory sites that you can submit to, and that should give you a kick start
One think to be wary of with link building is the types of sites where the links are built and also what happens if you cease working with the company - will these links that have been built stay in place or will they be removed?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can create links of our website on . edu and .gov sites?
I want to create links on .edu & .gov sites for my website . So, what kind of activities we will do for this process and how? Can you also provide list of .edu and .gov sites for create backlinks?
Link Building | | surabhi60 -
On-Page Grader: F, Backlink still work?
For some reason, i can't optimize the page, and on-page Grader is F, whether the backlink with anchor text still work? Any thing i can do in such situation?
Link Building | | skyten0 -
Can copyright links to your site have a negative impact on your SEO?
many of the websites we designed have a copyright link in the footer. Like: webdesign by company name then this is made a hyperlink to our company website. Some of these websites have a high PR and other metrics but rarely are about webdesign. What is a clever thing to do? Tom
Link Building | | Onlinq0 -
Geographical Relevance of Back links - Important for SEO?
If I have an AU domain, will Google give more weight to back links from other AU domains in the Australian search results, or will quality links from anywhere in the world count much the same? Intuitively, you would think that AU links would be more relevant for an AU site in the Australian SERPS and Google would therefore give these more weight, but are there any good articles/research/anecdotal accounts to show this? Thanks!
Link Building | | TracyMu0 -
What is the role of nofollow in SEO backlinking?
I'm checking out my competition on opensiteexplorer, who does quite well for the main keyword. I see that 40% - 60% of the backlinks are ref="nofollow" is there any benefit to such links? if i hire a linkbuilder, should I ever accept nofollow links? can u explain please update 1/18/12 i apologize, i mistyped. i was referring to ref="nofollow"
Link Building | | limens0 -
Best place to outsource backlinking services?
Hi, I have been doing "lite" SEO on my site for several years and have achieved some decent ranking for relevant terms. I have good solid content and and am simply in need of quality backlinks to boost my SERPs. I stopped doing SEO because I was focused on development of the site for about 6 months and lost about half of my traffic as a result. In the past I have used rentacoder, guru, and odesk for software development, but does anyone know the best one to find decent SEO consultant/content writers? I want to start out at about $300/month for back links and ramp up from there. Also, The last company I hired provided almost all links from India spam sites, however, I still noticed a steady increase in rankings over a few months. Thought on thats? Thanks!
Link Building | | lane06180 -
What Ways Can I Identify My Link Audience For My Linkable Asset
What Ways Can I Identify My Link Audience For My Linkable Asset- I am offering a free report to home owners ! This is my linkable asset that I personally created. How do I identify my link bait target audience who would link to this free report What tools can i use to help me identify them What query opertors can i use to help me find them How can i use OSE to help me identify them - can OSE help me identify competitors offering similar reports and how is linking to them I
Link Building | | helpwanted0 -
SEO Triage - What matters most?
If you only had 8 hours to work on an SEO project... How would you spend your time to get the fastest results? On-page optimization, or link-building? Context: On-Page Optimization: "A" grade (SEOMOZ On-Page Report Card) Keywords: "moderately competitive" (SEOMOZ Keyword Difficulty Tool) Domain Authority: 33 (SEOMOZ Competitive Link Analysis)
Link Building | | JessicaCox0