Should I outsource any SEO work or can I do it all?
-
My website needs a lot of improvement and we are working on it but I also don't want to fall behind on the SEO work. I am guessing that I can do much of it myself through SEOmoz.org but is there a part that busy folks should get others to do?
Any feedback will be greatly appreciated.
Thank you,
Utah Tiger
-
123
-
I think @Axt makes a great point - it's good to learn enough on your own (if you have the time) to understand the basics and build up what you can control. Then, when you're ready to hire someone, you have enough experience to know how to guide them.
The trick with outsourcing (whether foreign or domestic) is to know what you want, specifically. If you just hire a company to "build links", and you don't define what that means, you leave them open to any tactics and any reporting method they choose. They could come back having done virtually nothing, or they could come back having built a network of spam that creates a lot of risk for you. It's fine to ask a company what they'll do and then build the plan from that, but make sure it's all on paper. Don't assume that what they mean by "link-building" and what you mean are the same thing - get it all down and agreed on.
-
I did it myself and have landed on page one for all my search terms but it's taken a year with several hours a day and is a lot of work. I looked at outsourcing but I'm glad I've done it myself as knowing what I know now I wouldn't trust anyone else to do it for me. If your business relies heavily on internet sales then when hiring an SEO you are putting the success of your business largely in their hands. Personally I wasn't prepared to do that. I've just written a blog post on SEO Moz about my SEO journey so hopefully it will be approved by the moderators and might be worth a read when live.
-
Thanks everyone....I really appreciate your responses. This was fast feedback! I will be spending some time implementing that advice!
Thanks,
Greg
-
Hello Greg
First of all you have very nice site:
About 416 pages of your site indexed by Google,but you don't have Blog in your site.Try to make a Blogs and keep adding new posts with fresh content by using your targeted keywords. You can do your on page SEO yourself,by following SeoMoz Campaign suggestions. Try to get back links to your new created pages and posts by submitting articles to high pr directories and blogs by pointing links to them,not only to main page.
On off page optimization,since it takes time,you can outsource to reliable link builders.You can use forums such a Warrior, Digitalpoint or others to find reliable link builders.But before chose them,check their reviews,left by others,ask for example works they have done.
-
It's good, to start alone to understand the process. Try getting backlinks from your vendors and customers. But when you're at the point, where all your sources are done, get some help from a respected SEO. The money is well spend. And unless you REALLY know what you're doing, there is no fast AND good linkbuilding.
-
I would say it's like most things, if you can do it yourself then in the long term that might work best.. but then if you don't have time then it can pay to get some help.
Depending on how competetive your sector is, you may be able to pick up some good rankings with good quality content and strong on-page optimisation.
For your initial link building you should start by trying to identify the main sites in your area.. there will likely be some niche directory sites that you can submit to, and that should give you a kick start
One think to be wary of with link building is the types of sites where the links are built and also what happens if you cease working with the company - will these links that have been built stay in place or will they be removed?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you think of these profile links for SEO?
In my Google Search Console today, I saw a link from Creative Market. In Moz last week I saw a link from Instructables. In Moz, they have high numbers. DO you think these type of profiles have a big impact? https://artists.spotify.com/c/artist/3N1BM4dOORzK8BF6DrkEDU/profile#about (Moz-50, ahrefs-14) https://creativemarket.com/julie.gallaher (Moz-36, Ahrefs-12) https://www.instructables.com/member/jazzmansac (Moz-42, Ahrefs-13) https://moz.com/community/users/907261 (Moz-50, Ahrefs-25) https://www.are.na/julie-gallaher (Moz-25, Ahrefs-11) They all look to be do follow links
Link Building | | julie-getonthemap0 -
Recommendations on SEO Tools, Strategies and References
Hello all, I have been doing SEO/SEM work on some sites I own for a few years but now I am in a position where I need to handle these tasks for a significant numbers of clients on a freelance basis. Obviously, this requires much more work and organization as well as some additional tools to help. I was wondering if the experts on here could help me with the following: Does anyone know of any online step-by-step guides or checklists that highlight a comprehensive SEO and digital marketing strategy? This could be helpful while trying to juggle multiple projects at once and provide a blueprint that I can follow and alter as I go. What free project management tools do you recommend? I was thinking of using Wunderlist, Trello or Evernote to keep track of projects, but there may be other suggestions I am not aware of. I have it in my budget to spend about $200/month worth of paid tools. Which tools are best for keyword research, backlink analysis, search rankings etc.? I am currently testing out Moz and SEM Rush, but would like a wide variety of information that helps me efficiently execute a plan but without too much white noise. What are the best paid (or free) tools to accomplish this? What are the best references for Q&As and reference materials on strategies, etc. for when I need to deep dive and do some learning on the fly? Besides this website of course. Thanks for any help!!
Link Building | | ccdispoto2 -
Hiring for SEO Outreach
Hope everyone is having a nice Labor Day! We're a family owned wine club startup and have been handling SEO in house since things didn't go well with a previous SEO company (and sure we've done plenty of bad stuff along the way as well). In any case, we're writing a blog, including video entries etc. I've been handling basic email outreach about posts (ie if I write a winery profile, asking the winery to link to it) but don't really have time to handle more significant outreach than that. Can anyone make some suggestions about where to hire someone for an outreach job like this? It would undoubtedly be part time and Elance didn't give us anyone we were comfortable with. Thanks in advance!
Link Building | | MarkAse0 -
Pointblank SEO
Has anyone paid for the Pointblank SEO link building course by Jon Cooper?
Link Building | | BridalHotspot
Just trying to find out if it is worth spending money on.0 -
Challenge: How to SEO a site with almost no content
Wondering what you all would recommend for SEO on this site: www.gudville.com Most of their content is behind a login. Basically there are 5 pages open to Google and to anyone without that login, and they are not open to doing it differently at this time. Once in, there will be a lot of sharing with Facebook friends that will include invitations to join them in their causes. Love to hear all your recommendations. Kathy
Link Building | | katandmouse0 -
Can I Boost Ranking Linking off Pages internallly?
My domain authority is relatively low, but my right now my homepage seems to have the highest rank. If I place a few internal page links on my homepage, would this boost ranking on internal pages? Or would it pull juice away from my homepage? Using the Seomoz OSE I see alot of my competitors using this type of strategy linking internally. Also would using breadcrumb links benefit me in anyway? Thanks very much!
Link Building | | TP_Marketing0 -
Dmoz.Org listings - how much more difficult can it be?
We have had a quality website for 12 years. We have good rankings and good PR. But for some reason, I have never been able to get listed on Dmoz.org - it's like they're not even reviewing it. It's not like I got a rejection letter or anything, just a no response and we just can't seem to get listed there. It's almost like the editors for our category are just not responsive or just not around. Or maybe they're a competitor and don't want us listed? Questions: 1. How important is it for an established site to get listed? I imagine that dmoz being an authority site, it would still be very helpful for rankings. 2. There are dmoz "submission services" - where they claim to list your site the proper way. They don't guarantee their service, since they obviously can't, and you have to pay either way. Does anyone recommend these services and anyone know of a particular one that is up & up? Any help on getting listed would be appreciated!
Link Building | | applesofgold0 -
1 million links can harm your site?
I have a client that bought a link for his site on a non related site with the anchor text for main KW. That site brought over 1 million links to my client's site. Now what should i do? Should i let the link there? Or should i remove it? The age of the link is more than 1 year, and the link is placed in top menu, under the header.
Link Building | | maldiniii0