Should I outsource any SEO work or can I do it all?
-
My website needs a lot of improvement and we are working on it but I also don't want to fall behind on the SEO work. I am guessing that I can do much of it myself through SEOmoz.org but is there a part that busy folks should get others to do?
Any feedback will be greatly appreciated.
Thank you,
Utah Tiger
-
123
-
I think @Axt makes a great point - it's good to learn enough on your own (if you have the time) to understand the basics and build up what you can control. Then, when you're ready to hire someone, you have enough experience to know how to guide them.
The trick with outsourcing (whether foreign or domestic) is to know what you want, specifically. If you just hire a company to "build links", and you don't define what that means, you leave them open to any tactics and any reporting method they choose. They could come back having done virtually nothing, or they could come back having built a network of spam that creates a lot of risk for you. It's fine to ask a company what they'll do and then build the plan from that, but make sure it's all on paper. Don't assume that what they mean by "link-building" and what you mean are the same thing - get it all down and agreed on.
-
I did it myself and have landed on page one for all my search terms but it's taken a year with several hours a day and is a lot of work. I looked at outsourcing but I'm glad I've done it myself as knowing what I know now I wouldn't trust anyone else to do it for me. If your business relies heavily on internet sales then when hiring an SEO you are putting the success of your business largely in their hands. Personally I wasn't prepared to do that. I've just written a blog post on SEO Moz about my SEO journey so hopefully it will be approved by the moderators and might be worth a read when live.
-
Thanks everyone....I really appreciate your responses. This was fast feedback! I will be spending some time implementing that advice!
Thanks,
Greg
-
Hello Greg
First of all you have very nice site:
About 416 pages of your site indexed by Google,but you don't have Blog in your site.Try to make a Blogs and keep adding new posts with fresh content by using your targeted keywords. You can do your on page SEO yourself,by following SeoMoz Campaign suggestions. Try to get back links to your new created pages and posts by submitting articles to high pr directories and blogs by pointing links to them,not only to main page.
On off page optimization,since it takes time,you can outsource to reliable link builders.You can use forums such a Warrior, Digitalpoint or others to find reliable link builders.But before chose them,check their reviews,left by others,ask for example works they have done.
-
It's good, to start alone to understand the process. Try getting backlinks from your vendors and customers. But when you're at the point, where all your sources are done, get some help from a respected SEO. The money is well spend. And unless you REALLY know what you're doing, there is no fast AND good linkbuilding.
-
I would say it's like most things, if you can do it yourself then in the long term that might work best.. but then if you don't have time then it can pay to get some help.
Depending on how competetive your sector is, you may be able to pick up some good rankings with good quality content and strong on-page optimisation.
For your initial link building you should start by trying to identify the main sites in your area.. there will likely be some niche directory sites that you can submit to, and that should give you a kick start
One think to be wary of with link building is the types of sites where the links are built and also what happens if you cease working with the company - will these links that have been built stay in place or will they be removed?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can affiliate links benefit or hurt my seo?
I have just signed up with a company to do affiliate marketing for my site. I am now in the process of reaching out to publishers and seeing who will publish my link on their site. Is there any benefit in terms of seo for having these links, and can there be any potential downside to these links as well?
Link Building | | whiteonlySEO0 -
Need help for SEO
After Penguin 5 what are the major changes in onpage that is necessary and what are the best techniques for link building?
Link Building | | Chirag7530 -
SEO Fightback
I just got a spam email company (SEO FIghtback) that claims they can create backlinks through trusted Wordpress networks that cannot ever be rejected by google. I believe it to be just another linking company wanting to suck $97 bucks a month out of me, I thought I would ask the experts on this site. The video was cool....for about 30 second......but that is all I could handle. It ultimately became one of the most irritating commericals ever and truly grated on my last nerve. Thanks
Link Building | | thompsoncpa0 -
Facebook Notes for SEO Purposes ?
I just two minutes ago learned what a Facebook note is. I discovered this while doing a search of one of my keywords and i noticed one of the results was a Facebook note talking about the keyword with links in it to a competitors Amazon page. Is anyone here familiar with using Facebook Notes as an SEO tool? It obviously works if they are appearing in my search results. Does anyone know basic guidelines in terms of how many links, anchor text, etc... ? Thanks a lot...
Link Building | | Prime851 -
Custom Domain Vs Free Sub Domain for SEO
What is your take on custom domain vs free sub domain for SEO? (example.com vs example.blogspot.com) Say if I have 10 links from 10 different domains but all hosted on blogger.com, will it still have the same link benefit as ones hosted on different hosting account? I am assuming it might be less due to the same C class IP appearing for blogger hosting. What do you think?
Link Building | | jombay0 -
SEO directories
Recently I did a research of one of mine competitors and to my surprise his major backlinks located on seo directories like: http://alistdirectory.com/ http://www.ggfb.org/ http://www.bitterskank.com/ http://www.directorypage.net/ And .... he is showing on first page of Google by particular keyword "Dentist Dubai". Frankly speaking I am confused a little bit, because I believe that this SEO strategy has stopped working a long time ago. Could someone share with me his thought about this? Furthermore all of those websites are asking about a Reciprocal link, which I did find on his website. How he did it? Thanks, Russel
Link Building | | smokin_ace0 -
News sites can anyone recommend any to gain links
Hi can anyone recommend any news sites that you can gain links from submitting your news. I did find a really good one where you can write a whole news story or share a news story and it generated a lot of traffic but shockingly i have lost the address of the site. Any recommendations would be great
Link Building | | ClaireH-1848860 -
What is an infographic? And how is it used for SEO?
I've heard the term used in some of the webinars hosted on SEOMOZ and tried googling the term with no results. What the heck is this? And how is it good for SEO?
Link Building | | NaHoku0