Guest Blogging Tips
-
I'm just getting started in guest blogging, and had an idea I wanted to run past the SEOmoz community.
I've been told that when guest blogging, it's only worthwhile to post one guest post per domain (if your intention is purely backlinks, which mine is). But I was wondering if it might be more effective to try and place a series of 4 or 5 related posts, and try to get the blog owner to link from one to the other (Click here for Part II of this series).
Wouldn't all that internal linking give the pages with my bio links on them that much more authority?
-
While it surely up to you, but with guest posting, I'd rather focus on the quality of the blogs than the number of unique ones. That said, recurring guest articles at SEOmoz or Mashable will work much better than dozens of unique guest posts on low-quality blogs.
That doesn't mean you should focus only on huge established blogs.
Here's what I do:
- Identify several large blogs in my niche and guest post their at least once a month
- At the same time, be in the constant search of new promising blogs and guest post there as well (to discover new communities and build more links)
Looks like my answer here is: do both
-
Your guest posting strategy depends on what your goals are. If you're just looking to accumulate links, you're much better off distributing across a range of websites. You'll get better ip diversification, a higher number of linking root domains, and each link will count fully since it's from a unique source. The interlinking of posts that you propose would have a very negligible impact on the flow of authority through the sites you post on.
If your goal is to develop a position of thought leadership or to develop a following from the audience of the sites you're guest posting on, multiple posts is the correct strategy. This way, you get seen by the same audience over and over again. If they like what you write, they'll be much more likely to follow you / pursue your content on other sites. It's basically an exercise in brand awareness -- you need the same people to see your message repeatedly in order to have any impact.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you delete old blog posts for SEO purposes?
Hey all, When I run crawl diagnostics I get around 500 medium-priority issues. The majority of these (95%) come from issues with blog pages (duplicate titles, missing meta desc, etc.). Many of these pages are posts listing contest winners and/or generic announcements (like, "we'll be out of the office tomorrow"). I have gone through and started to fix these, but as I was doing so I had the thought: what is the point of updating pages that are completely worthless to new members (like a page listing winners in 2011, in which case I just slap a date into the title)? My question is: Should I just bite the bullet and fix all of these or should delete the ones that are no longer relevant? Thanks in advance, Roman
Intermediate & Advanced SEO | | Dynata_panel_marketing1 -
Can I have my blog on http and the rest of the site on https?
I have an ecommerce site that is on https. We have a Wordpress blog for blogging, but we also have our help section located on it. I used a plugin to switch the blog to https but now have a few problems. 1. My sitemap generator still shows the blog as http and Google gives me a warning for the redirect. 2. When trying to use the Moz page grader I was told that I was in a redirect loop. 3. The pages do not seem to be getting indexed. It is a blog so there is never any information exchanged that is private. Would I be ok with just switching it to http? Or would Google see that as two different sites even though they have the same domain?
Intermediate & Advanced SEO | | EcommerceSite0 -
Tips for quick SEO
Hi guys (first time posting). I'm involved in many differnt marketing activities on an ecommerce site and don't always get a lot of time to focus on SEO (although I appreciate its importance). What are your tips for the most effective SEO tasks to focus on considering these time constraints? Think 80/20 applied to SEO. Thanks. Paul
Intermediate & Advanced SEO | | kevinliao0 -
Do links to Blog articles help that much?
So here's my question/scenario.. When it comes to link-building, I'm noticing a trend that goes like this: If you have a website like www.insurancelondonontario.com and you want to rank highly for the target phrase 'insurance london ontario', you need to get links with that anchor-text pointing to the index page, which is the page you want to rank for that keyword. But what I'm noticing, is that a lot of link builders use a strategy where they create a good piece of content.. like "10 Ways to Decrease your Car Insurance Premiums" within the blog, and then build links to that article since it's easier as it's a good piece of content. My question is.. how much can this really help you to rank for 'insurance london ontario' if all your doing is building links to that blog article, and not the main page? I know it helps the overall domain authority, but is it enough to get you ranking for your goal phrase, or is it just a supporting method?
Intermediate & Advanced SEO | | ATMOSMarketing560 -
High PR backlinking blogs
I have a few high pr blogs all setup on different ip addresses. Should I optimize these blogs for my chosen keywords I want to use as backlinks to my "money site". In other words if my keyword is "ice cream" and im sending links back to my money site with the anchor text "ice cream" and ice cream type keywords...wouldnt it be logical to make that blog optimized for ice cream as well? My thought is that google will find these links even more powerful if they come from a website that already appears to be ice cream related. ...man i want some ice cream now
Intermediate & Advanced SEO | | dcstover10 -
Tips for Link Building for Mobile Sites
Hi, I wondered if anyone had any tips and advice for link building for mobile sites. Many thanks
Intermediate & Advanced SEO | | MarkChambers0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com) Any help would be much appreciated.
Intermediate & Advanced SEO | | Melia0 -
Is blogging enough to keep my site fresh?
I know that one of the things Google looks for is fresh content. My main site is a wordpress site where I have optimized about 12 static pags and I also do blog posts. Assuming I continue to blog, do I need to give my pages a periodic "face lift" or is enough just to keep blogging and add a static page from time to time? Paul
Intermediate & Advanced SEO | | diogenes0