How to Handle SEO for Daily and Weekly Market Updates
-
I have a market news and education site focused on the bond market. Each day we have an end of day market wrapup piece. We also have several weekly pieces as well as pieces that come out once a month.
My question is how should I handle these from an SEO standpoint? When someone searches for "bond market update" for example I want my latest piece to show up in the results.
Similarly when someone searches for "savings bond interest rate forecast" I would also like the report for that month to be the one that they find.
Here are two examples of what I am talking about:
http://www.learnbonds.com/us-savings-bond-forecast-3272012/
and
http://www.learnbonds.com/bond-market-recap-41712/
Any assistance would be appreciated.
Thanks
Dave
-
Thanks for the response mike I think those are some good general SEO tips.
Specifically what I am looking for however is advice on how to handle content which is similar in nature but updated on a regular basis like the example pieces I sited.
Any additional advice on that subject would be appreciated.
Thanks
Dave
-
David- No magic pixie dust solution...but there are a couple of things you need to start doing regularly:
#1: Make sure you are posting the new updates every week on the site. If it is truly original and unique content, either add them as a separate page or add them as a blog entry on your main url.
#2: Make sure they are keyword rich for your primary terms. Main keyword (your example "bond market update") should be in the title, the first sentence and the last sentence of the article. Make sure you mention other second tier level keywords in the main content t least 2-3 times (for example "bond" "Market update" "bond market". Make sure in each article you use underline, bold and italics at least once to highlight certain keywords, terms or phrases.
#3: Make sure your landing page has the article or a link to the correct article. If you are building seo value for only your home page, then make sure it is there.
#4: Make sure that you are leveraging as many online and offline PR outlets as possible with each release of information. You should be releasing the updates on your Facebook page; your twitter page; your linked in page; your rss feed; as well as any online news sources that are relevant to investment, market updates, etc......make sure they all have a link back to your main site or a landing page with anchor text.
All of the above are in addition to making sure you keep doing on page and off page optimization with a focus on your related main keywords. You can't eat an elephant in one bite....but if you continue to do the above on a regular basis, you will make big progress in getting your news articles ranked on the search engines.
Hope this helps. Please make sure if this is helpful that you give me the thumbs up!!!!! Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog or article length and SEO value
Why do different blog lengths affect SEO differently? Is it directly affected by Rankbrain or the Google Algorithm, or is it more because of user engagement?
Content Development | | CyrusDariusXerxes0 -
2 Domains, 1 Brand - Content Marketing Strategy Question
I have a customer that has two separate locations for the same business on two different URLs (both connected via Landing Page). I cannot change this. They are in the powersports industry (snowmobiles, ATVs, motorcycles, dirt bikes, etc). The locations are about 10 miles from one another, essentially sell the same brands & products (there are 1 or 2 exceptions), have the same target audience (local & from out-of-state), and have the same goals. They currently rank #1 and #2 for their industry in their area. They now want a content marketing strategy. I face limitations with the CMS (no blog abilities and technical issues that are out of my control), and content marketing can really only consist of custom graphics & custom page creation. Typically, custom pages are utilized by creating Brand Pages describing the major brands to built out authority in those categories, and then try to branch out from there to create individual product-category pages with more unique content to answer more of a question based on the intent. I am very concerned about creating content that will be too similar between the two locations and will thus compete with the other location, so I am thinking I should devise a completely different strategy for 1 location over the other. Is that a good idea? I think with the smaller location, I choose the typical route of creating brand pages, product pages, etc, and then with the bigger location, try to focus on unique content such as buyer's guide, local SEO ideas about the area, FAQs, testimonials, etc. Thoughts/ideas?
Content Development | | Crichardson19900 -
Seo benefits to keywords other than specifically targeted?
Im a photographer. Im interested in starting a blog on my site with articles relating to photography advise, tips, recommendations, etc... Will traffic to those posts help my serp rankings to terms i wouldnt specifically target in them? Say local terms such as my city wedding photographer? I know the blog posts would help others, and help give me industry authority, but i would like it if in addition it helps drive my local target market to my site. Thoughts?
Content Development | | studio35design0 -
Is this good Blog SEO Exposure Practice?
When I create a new blog post for my site www.piolettilaw.com/blog in an effort to make sure it is seen by the most people the quickest I do the following: (1) link it to my google+ account https://plus.google.com/b/115145499443620475217/+PiolettiPiolettiAttorneysatLawEureka/posts (2) I then link it in virtually the same way on facebook (3) I ping it my blog directory piolettilaw.com/blog using ping-o-matic Is that a pretty good gameplan to follow when making new blog posts? Any thoughts, comments, or suggestions would be very welcomed. Thanks in advance, Joe
Content Development | | hundorama0 -
What is CSS/ HTML good for SEO ?
Hi forks I dont know why Thesis and Genesis is good for SEO ? what is diffirent about website's code ( css/html). it is something about schema.org. i have to fix my website's code like that. thank U
Content Development | | giasungoaithuong0 -
Are there any tools available for wordpress that can help with SEO?
I'm looking for a wordpress plugin that that keeps current/updates with all the changes that constantly take place on various search engines. Is there such an addon that meets this criteria?
Content Development | | uofmiamiguy0 -
Blog for SEO
Hello, When setting up a blog for seo, are same rules applied as far as keyword density, exact, phrase & broad match etc? We are in the process of setting up a blog on our site, with wordpress and want to start off on the right foot. Thank you
Content Development | | TP_Marketing0 -
Does a directory running on a subdomain help or hurt SEO on the main site?
I have a blog, with a directory on the subdomain: directory.fbforbusinessmarketing.com. Is that smart for SEO, as it gives the overall domain more traffic? Or bad for SEO because of the different topics and all those outbound links? I'd appreciate opinions. Thanks.
Content Development | | PegCorwin0