Local Business Listings
-
We have about 60+ local businesses under our main brand we are hoping to manage "easily". We are looking at these three, but unsure which will work the best:
Our past vendor worked with localeze, but had some problems with axicom listings. We are leaning towards Yext, but not sure what all the differences are and if we are comparing apples to apples.
Thanks!
-
I have used both UBL (3 years) and Yext for about 7 months. In the beginning I saw nice results with UBL. After UBL makes initial insertion, it seems to be very passive. I am not seeing great results in the last 12 months with UBL. I think they may have become complacent. I too have seen the duplication issues. Yext really does a nice job with real time updates. Running a special promotion works very well with Yext. the reach does not seem to be as broad with Yext as UBL. We struggle with Google merging our moving company Admiral Movers, www.admiralmovers.com & our records management company Admiral Records Management, www.admiralrecordsmanagement.com. They occupy the same block, but we except mail at the main location for Movers, because we do not want anyone wandering around the records center. They are two separate corporations, separate ownership, website, phone number & employees. Right now neither is showing up on Google (formerly Google places) +. If anyone can offer advice here, we are beyond frustrated. We are currently investigating Ecinity for both businesses. I have heard some good things about the service. Also a little leery that it is a beta. I appreciate any input & guidance. Follow up on Ecinity, it is working nicely.
-
Hi Kerplow,
Bede has hit the nail on the head with this:
Yext is more about listing management and control. Localeze and UBL are more about hitting upstream data providers and getting full coverage. They're best used in some sort of combination, so I don't think this is an either/or choice.
Yext's tool is about management, whereas Localeze and UBL are primarily about the creation of profiles. If management is your goal, then you'll probably want go with the Yext for that...though many Local SEOs object to the price tag.
-
Just like Bede said,
UBL = Inexpensive and quick, but can lead to some issues. It's more about posting your listing in as many places as possible, but not managing the content once it's there. Not bad at all for the money though.
YEXT = More expensive. More control. Better management of content.
If your goal is to simply get your business listed in as many places as possible to increase impressions and awareness, I'd go with UBL.
If you're looking for more of a full fledged reputation management solution that allows for each listing to be easily updated with new specials, content, images, etc, then YEXT is probably the way to go.
If you've got the money - go with both.
Mark - Got ya man. Long day here too. Old No. 7's taking care of me though.
-
They're different products, and I don't think they serve the same role, so they're hard to compare.
Yext is more about listing management and control. Localeze and UBL are more about hitting upstream data providers and getting full coverage. They're best used in some sort of combination, so I don't think this is an either/or choice.
I can talk from recent experience about UBL and Yext. Less so about Localeze because I've never used the enhanced listings product. Maybe someone else can chime in on that one.
The results we have seen with UBL have been mixed. Initially we were happy with the service. Although we found that it tended to create some duplicates if we weren't incredibly careful, the distribution was good. Recently (the past 6 months) we've seen more duplicates happen due to UBL, and in some cases data doesn't appear to have been distributed at all. This is only my own experience, though, so perhaps I ran into issues that don't normally happen.
Yext was nice to use, and I think it's valuable in that it's offering rapid access and changes via what they describe as a custom API. It's much easier to update data quickly, and it seems to have a pretty solid selection. On the flip side, it's expensive for small businesses, and, again, doesn't hit the upstream data providers.
(also, recent review on Yext by Mike Blumenthal here: http://blumenthals.com/blog/2012/03/01/yext-local-seo/)
I've only ever used Localeze to ensure the upstream data is accurate and to avoid duplicates. At the very least, I think you have to involve the regular version in order to get the data consistent.
So, personally, I'd deal with the upstream data from Localeze and infogroup etc. manually, wait for it all to settle out, and then consider Yext as a way to manage some of the major portals.
Hope this helps.
-
Not sure I understand the question. Must have had too much to drink tonight.
Yext is the easiest an the most relaible. All three are worth working with? Did I miss something?
show me the love on the thumbs up....been a long day.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In 2016, should all businesses have a Facebook page?
Even a couple of years ago, I would have told people that they don't _need _a Facebook page for their business if they don't plan on posting regularly and don't expect many Likes. In 2016, has this changed? Is it weird now for a business not to have a Facebook page, even if it's not particularly active? Is it just widely expected now for every business to have a Facebook page? Even if it's just used for brand awareness/visibility or as a popular directory listing simply to occupy more results on the first page for a branded search?
Branding | | Ria_2 -
Need the proper schematic markup for a business CEO, founder and founding date
I'm trying to apply schematic markup to our client's website to help influence the knowledge graph. Can anybody give me the exact schematic markup for business CEO, founder and founding date? I've visited schema.org and know the markup exists...but I want to make sure I'm applying them properly. Thanks!
Branding | | VanguardCommunications0 -
Yahoo Newspaper Consortium... What can my local newspaper offer me that Yahoo Ads won't?
Hi Everyone 🙂 I was recently approached by the Vancouver Sun and the Province (our major newspapers in BC), and they said they had an "exclusive partnership" with Yahoo. I can't seem to find much information on it... what is the "Yahoo Newspaper Consortium" and is there any benefit for me going with what the newspapers offer rather than doing our own thing with Yahoo Ads? Any resources or info is appreciated 🙂
Branding | | jhinchcliffe0 -
Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
These two businesses are owned by the same company (industry is event planning). The parent company has been in business 20+ years and caters to a corporate crowd and the more recent company started by the parent caters to consumers (weddings). Would this have any negative seo implications if they share social media accounts? or is this perhaps just more of a strategic issue i gather. And i would gather that its best for each to have their own blog. Would greatly appreciate some insight!Thanks, Christian
Branding | | Sundance_Kidd0 -
Best to have separate private and the business twitter accounts?
Just starting to use twitter and can see its potential but I have a personal account, one my holiday letting business and one for my CCTV installation business. Obviously the problem is I have to login to each account separately and post relevant tweets. I like the idea that people following because they're interested in the subject but the downside obviously is that I have to split my time and my total followers across three accounts. What do you do with your twitter presence focus on one account or have separate accounts?
Branding | | whitbycottages0 -
How does a business name affect SEO?
We have a client that's changing the name of their medical practice from the doctor's name to their region + "eye care." However, they recently told us they're changing it from "eye care" to "eye center." Many of their direct competitors use "eye care" in their name. I ran a quick keyword analysis and it shows "eye care" gets a million US searches a month, whereas "eye center" gets 450k searches a month. While that alone would make me suggest they keep "eye care," I ran a keyword difficulty analysis and found that "eye center" has a KW difficulty of 41 and "eye care" has a KW difficulty of 78. Should we recommend they stay with "eye care" because it gets more searches? Or is it better to go with "eye center" because it'll be easier to rank for?
Branding | | optimalwebinc0 -
Yahoo Directory, BOTW, BBB and Business.com for local SEO?
I've heard conflicting reports about using these paid directories for SEO purposes. I am a local Realtor with a website and blog. My site is on page one but near the bottom since the national sites dominate the top. Would these directories help me for local seo purposes? Does Google consider these paid links and therefore devalues them? How difficult is it to get into these directories since they can decline a submission and there goes my money? Are these directories worth the money? In total it would be like $1200 do get on all. I've already done what I believe to be a lot of good seo practices. Emphasis on I believe since I'm no expert. Just learning as I go. Now I'm up against the big brands in real estate and meet to compete. Any tips if these directories are worth it and anything else I should look to do?
Branding | | bronxpad0 -
One big site or lots of little sites? Which is better for SEO and my business in general?
I realize there are some aspects of what I'm asking that only I can answer. With that said, I'm looking for some discussion about the pros / cons of each, and what are the most important factors that will push me one way or another. Let's say I have a company that has three products. One big brand, three little brands. Each of the little brands is focused on a particular sub-niche, all of which are in the general health & wellness niche. Either, I could create a large site for the big brand, with subsections for each product, and work hard on turning that domain into a goto site, with lots of articles, etc. The domain name for this one would be a made up word so I can fully control the search results. Or, another strategy would be to create smaller, "sniper" sites for each product, maybe even sites for each major search term that is interested in that product. These sites would have fewer articles. Descriptive, exact match domain names. Which is the best strategy? #1, #2, or a mixture of both? #1 seems legitimate, #2 seems a bit spammy. What are the pros and cons to each? Can anyone speak from experience about both these practices?
Branding | | monetize-2660060