Local Business Listings
-
We have about 60+ local businesses under our main brand we are hoping to manage "easily". We are looking at these three, but unsure which will work the best:
Our past vendor worked with localeze, but had some problems with axicom listings. We are leaning towards Yext, but not sure what all the differences are and if we are comparing apples to apples.
Thanks!
-
I have used both UBL (3 years) and Yext for about 7 months. In the beginning I saw nice results with UBL. After UBL makes initial insertion, it seems to be very passive. I am not seeing great results in the last 12 months with UBL. I think they may have become complacent. I too have seen the duplication issues. Yext really does a nice job with real time updates. Running a special promotion works very well with Yext. the reach does not seem to be as broad with Yext as UBL. We struggle with Google merging our moving company Admiral Movers, www.admiralmovers.com & our records management company Admiral Records Management, www.admiralrecordsmanagement.com. They occupy the same block, but we except mail at the main location for Movers, because we do not want anyone wandering around the records center. They are two separate corporations, separate ownership, website, phone number & employees. Right now neither is showing up on Google (formerly Google places) +. If anyone can offer advice here, we are beyond frustrated. We are currently investigating Ecinity for both businesses. I have heard some good things about the service. Also a little leery that it is a beta. I appreciate any input & guidance. Follow up on Ecinity, it is working nicely.
-
Hi Kerplow,
Bede has hit the nail on the head with this:
Yext is more about listing management and control. Localeze and UBL are more about hitting upstream data providers and getting full coverage. They're best used in some sort of combination, so I don't think this is an either/or choice.
Yext's tool is about management, whereas Localeze and UBL are primarily about the creation of profiles. If management is your goal, then you'll probably want go with the Yext for that...though many Local SEOs object to the price tag.
-
Just like Bede said,
UBL = Inexpensive and quick, but can lead to some issues. It's more about posting your listing in as many places as possible, but not managing the content once it's there. Not bad at all for the money though.
YEXT = More expensive. More control. Better management of content.
If your goal is to simply get your business listed in as many places as possible to increase impressions and awareness, I'd go with UBL.
If you're looking for more of a full fledged reputation management solution that allows for each listing to be easily updated with new specials, content, images, etc, then YEXT is probably the way to go.
If you've got the money - go with both.
Mark - Got ya man. Long day here too. Old No. 7's taking care of me though.
-
They're different products, and I don't think they serve the same role, so they're hard to compare.
Yext is more about listing management and control. Localeze and UBL are more about hitting upstream data providers and getting full coverage. They're best used in some sort of combination, so I don't think this is an either/or choice.
I can talk from recent experience about UBL and Yext. Less so about Localeze because I've never used the enhanced listings product. Maybe someone else can chime in on that one.
The results we have seen with UBL have been mixed. Initially we were happy with the service. Although we found that it tended to create some duplicates if we weren't incredibly careful, the distribution was good. Recently (the past 6 months) we've seen more duplicates happen due to UBL, and in some cases data doesn't appear to have been distributed at all. This is only my own experience, though, so perhaps I ran into issues that don't normally happen.
Yext was nice to use, and I think it's valuable in that it's offering rapid access and changes via what they describe as a custom API. It's much easier to update data quickly, and it seems to have a pretty solid selection. On the flip side, it's expensive for small businesses, and, again, doesn't hit the upstream data providers.
(also, recent review on Yext by Mike Blumenthal here: http://blumenthals.com/blog/2012/03/01/yext-local-seo/)
I've only ever used Localeze to ensure the upstream data is accurate and to avoid duplicates. At the very least, I think you have to involve the regular version in order to get the data consistent.
So, personally, I'd deal with the upstream data from Localeze and infogroup etc. manually, wait for it all to settle out, and then consider Yext as a way to manage some of the major portals.
Hope this helps.
-
Not sure I understand the question. Must have had too much to drink tonight.
Yext is the easiest an the most relaible. All three are worth working with? Did I miss something?
show me the love on the thumbs up....been a long day.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
.com or .me for freelance business?
Hey there, Which domain do you think is better and why? (1) surnamename.com or (2) surname.me? Since Google treats both the same in terms of the rankings, my biggest concern is about the branding. (1) is longer but is .com (people usually see .com as more trusted one). (2) is shorter, easier to remember, but less tech savvy people might be confused with .me. Purpose of the site is personal/freelance profile. Other domain versions are already taken. Shoot the ideas! Cheers, Martin
Branding | | benesmartin2 -
Need the proper schematic markup for a business CEO, founder and founding date
I'm trying to apply schematic markup to our client's website to help influence the knowledge graph. Can anybody give me the exact schematic markup for business CEO, founder and founding date? I've visited schema.org and know the markup exists...but I want to make sure I'm applying them properly. Thanks!
Branding | | VanguardCommunications0 -
Best Directories to Get Listed On?
Hello, I'm looking for a list of the best, most trusted, SEO friendly directories to list my company on. Can you guys please provide some directories that you have seen help increase your rankings and also drive targeted traffic? No Black Hat directories, only high quality ones. Thanks!
Branding | | Prime850 -
How to Merge Existing Google Local and Google Business pages?
Hey everyone, I'm getting a wee bit frustrated. I have looked at every blog post I can about merging Google Local and Google Business Pages and I can't figure it out. I already have a verified Google Local page here https://plus.google.com/107404063103285095864/about?gl=CA&hl=en-CA and a Google Business Page here https://plus.google.com/b/100116630212547145177/100116630212547145177/posts . Both are already verified. How do I merge these existing profiles which are already verified?
Branding | | jhinchcliffe0 -
Can we use SEOMOZ to get insights/data on the members of a twitter list?
It would be so useful if we could get insights into the members of a twitter list in the same way we can get statistics on the people we search through the "search twitter bio" options (following/followers/RTs/Social Authority/etc). This is possible through the twitter api but it limits to 20 list member which is useless. Anyone know of a solution? Thanks!
Branding | | VGRRI0 -
Is Rel=author appropriate for non-article type pages, a.k.a. business websites
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows... Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs? I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
Branding | | Twinbytes0 -
Yahoo Directory, BOTW, BBB and Business.com for local SEO?
I've heard conflicting reports about using these paid directories for SEO purposes. I am a local Realtor with a website and blog. My site is on page one but near the bottom since the national sites dominate the top. Would these directories help me for local seo purposes? Does Google consider these paid links and therefore devalues them? How difficult is it to get into these directories since they can decline a submission and there goes my money? Are these directories worth the money? In total it would be like $1200 do get on all. I've already done what I believe to be a lot of good seo practices. Emphasis on I believe since I'm no expert. Just learning as I go. Now I'm up against the big brands in real estate and meet to compete. Any tips if these directories are worth it and anything else I should look to do?
Branding | | bronxpad0 -
How to balance International and Local Search targeting?
Hi guys, A local company provides tourism services in Spain but its potential clients reside abroad in USA mostly. This means we have 2 search potentials:
Branding | | emerald
1. For reaching international clients via international search in advance before they arrive (preferred).
2. Last minute booking potential for local serach when they have already arrived and seek a service while already here. So far we have targeted USA and international searches solely and ignored local search. We have tried to target our website to USA in GoogleWebmasterTools and link building location mostly. But what about local search? Would establishing ourselves in Local Search (google places and maps etc) be a confusion for Google and mess with our good rankings in US? Or would it add to our potential of additional last minute local seaches? What's the best approach in a situation like this? Is a happy medium possible? Thanks in advance.0