Bing advertising guide
-
Hello seomoz-community,
could anybody recommand a good advertising "guide" for bing - we do lots of adwords on google but bing advertising is new to me.
i'm looking for a kind of tutorial which gives me an overview so that at least i get a bit of an idea.
thanks to you,
barbara
-
Hi,
thanks a lot, i will read through it!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best advertising platforms for B2C?
Recently, Google ads stop being as effective. Same ads, cost, and web pages, but not getting the same results. Our budget is $4500/mo and need to get at least $25,000 in sales before increasing the budget. What ad platforms have you had success with?
Paid Search Marketing | | seotools4me0 -
Retargeting and Display Advertising - Moz data
Hello Dr Moz'ers So we have a new competitor in our market (6 months) that has basically copied our business model 100%, grrrr. We have been in the market since 2008 .This new website is ranking well considering how difficult our market is. This new website is using the re-targeting display advertising and within 6 months his Moz data is showing around 45,000 back links, is this because of the re-targeting display advertising? Is there any link juice from the re-targeting display advertising because the MOz data says the site has 100% follow even though its an image. Cheers
Paid Search Marketing | | supps0 -
G Analytics Appears to Show Bing but not Yahoo Paid Traffic
I am running ads across Bing / Yahoo network. I have set up a unique destination URL for these Bing / Yahoo Ads, using Google Campaigns URL Builder. However, in Google Analytics it appears to keep showing as organic traffic from Yahoo. What may be going wrong here?
Paid Search Marketing | | khi50 -
Which of my products should I advertise for first using Adwords?
Serious Adwords noob here. I have been reading a great deal in preparation for my first Adwords campaign. Strangely enough, I have not been able to find information that might help me determine which of my 180+ products I should begin with and use in my first campaign. I imagine that there is some sort of general criterion like the highest selling item, lowest, one meeting certain criterion in the popularity of it's keywords/difficulty, one with least competition or, most likely, something that I haven't even thought of. Does anyone have any suggestions or a link to something I might be able to read to solve this? Thanks for your help!
Paid Search Marketing | | machineuser0 -
Display advertising - targetting
I am looking into running adverts on the display network and see there is a range of options available for targetting potential customers I see that the list includes the following: 1 placement targeting 2 contextual targeting 3 interest category targeting 4 keyword targeting 5 demographic targeting Can anyone tell me what the best option or combination of this options is? The product I am selling is a weight loss product targeted at women. There are a few companies currently selling this product on the market and we are not the cheapest. I look forward to hearing from you. Regards Pete
Paid Search Marketing | | Hardley1110 -
Bing Ads Quality Score
Hi Mozzers, We've just imported (around two weeks ago) our Adwords into Bing and are just evaluating it. Pretty much across the board, but especially our best performing Ad Groups are showing up with abysmal quality scores. Case in point: our best ad group has mostly 10s, two 9s and one 7 in Adwords, yet nothing over 3 in Bing. Specifically landing page relevance is rated poor, keyword relevance and landing page experience as "no problem". So, what specifically is Bing looking for on landing page relevance that's dramatically different to Adwords? The Bing help references a blog post of 2 years ago suggesting increasing keyword count - yet the pages do well in organic search and adding more keywords to the copy will start to look artificial and stuffed, so I'm very reluctant to start there! Any pointers?
Paid Search Marketing | | WorldText0 -
Good Adwords resources/ Guides
I'm going to be taking over the PPC for my company. A 3rd party currently does it but I have done a review and they have not been doing a great job ( I spotted a few very basic mistakes), so we want to switch it to in house I have experience with PPC, and I'm confident on the basic of it, but I was looking for a good (recent) PPC resource or guide so I can make sure I'm doing it right, basicly a ppcmoz 😉 For example current the campaigns are set to accelerated, but I have been told that is very wasteful, but the 3rd party explanation is:"We set the campaigns to be accelerated to avoid missing out on potential sales. These can be set to standard if you wish however there is a higher chance that sales could be missed." Which is correct?
Paid Search Marketing | | PaddyDisplays0 -
Is there a PPC basics guide?
something like: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 and, of course: http://www.seomoz.org/beginners-guide-to-seo but for ppc? :]
Paid Search Marketing | | Mozzin0