Any ideas to boost rankings for a ticket website?
-
Hello,
I have a ticket website: http://www.TicketTrail.com and I am looking for advice for better SEO for the website. I know its tough because there are so many sites out there like this but wanted to get some opinions. I have done little things here and there and are starting to see a couple of keywords come up but I am trying to get my inner pages ranked so I can come up for long tail keywords based on an actually game or event that is happening.
Any suggestions would be great. I have 4 friends that work for me that will do anything to promote the site.
Thanks
-
Hi John,
A ticketing website seems like an ideal niche to generate some great content directly from your customers. Offer them the ability to rate past shows/events, share what they are going to, discuss artists/sporting teams etc. This will not only deliver A LOT of unique,relevant content to your site, it will encourage users to become part of the 'Ticket Trail Community'.
This will make the site rank better, and it will become more 'sticky' - in that users will want to regularly visit to interact with others with similar tastes. A win win in my eyes.
Thanks,
Brad -
Theres a 1000 bullet points that could follow but heres a few important ones:
-
Stop keyword stuffing in your content e.g. here http://www.tickettrail.com/performer/madonna-tickets.aspx. You've overdone 'madonna tickets' to say the least.
-
You have no h1 on the performer pages.
-
There is little content, you need to write more descriptively and for the user not search engines.
-
Be more focussed on the keywords, you're right theres lots of ticket sites. You are a long way from competing with them for terms like 'madonna tickets'. Things like 'tickets for madonna paris' you have more chance of ranking for and its more targeted.
-
Your url structure could be improved e.g. http://www.tickettrail.com/tickets/stadio-giuseppe-meazza/06_14_2012_800_pm/madonna-tickets.aspx is 4 sub folders deep - which could make those pages appear really unimportant, something like /maddonna-tickets-rome-14th-june would be better.
-
These pages could also attract really targeted visitors if for example you optimised it for 'madonna tickets rome 14th june'.
-
You've got some weird stuff going on in your code. Look at line 25 in your source code for the madonna tickets page!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On a website, is the most effective user experience for the social media icons to open new tabs?
There is debate around what is most effective for user experience. When a user clicks on the social media icons on our site, should a new tab be opened for the social media page or should the website redirect to the social media page?
Social Media | | Sable_Group0 -
Should UK websites expect any benefit from using Google+?
In several places, Google+ is talked about as something that should be used to help improve the SEO of websites and to engage better with audiences. The problem I am having with this is that these sources are usually from America, and that people I've spoken to in the UK don't even know Google+ exists. So what I'd like to know, does Google+ give any sort of benefit to UK businesses in terms of SEO, even though it seems it's a platform used mostly in the USA?
Social Media | | mickburkesnr0 -
Add Tracking Parameters to Website Links on Facebook/Twitter
does anyone know of a way to add tracking parameters to facebook/twitter website links in the about us section so that we can understand what traffic is specifically coming from that page? I already add tracking to posts, but I am more trying to track each standard link on these social channels. I am currently running into character limits or the result looks like a long url that will most certainly deter clicks because it looks suspicious.
Social Media | | dsinger1 -
Ranking without links but through Social Media popularity
Does anyone have an example of a web page that is ranking soley through social media popularity and does not have any inbound (website to website) links? I am creating a presentation on SEO and Social Media and it would be great to have an example. Thanks Carla
Social Media | | Carla_Dawson1 -
Anyone seen REAL proof that White Hat & Social Signals leads to rankings ?
Trying to be a good, clean SEO, I have been spending the last two and a half years focusing a lot on building up solid social communities on Twitter, Facebook, Google Plus, Pinterest and YouTube. Back when I began doing this, I believed that old school link-building was on its way out, and that, to stay on the 'clean', White Hat side of Google, social was the way to go for future success in organic search. But my main competitor is STILL buying links left and right, and has absolutely no social media following...and he's kicking my butt more and more in the rankings. And I seem to be losing out with my strategy. So I would really like to know: have any of you experienced proof, first hand, that you can win with SEO by focusing on social signals, and by letting NATURAL, earned links pretty much take care of themselves, by trying to create good content? Because I am FRUSTRATED. I thought I was being one of the good guys. I thought I was going the safer, risk-free way to success. And I knew it would take me longer to become successful this way...but it's been YEARS now, and I still don't see any signs of it happening any time soon !
Social Media | | masterfish1 -
Does capliazations in url effect ranking?
I've read the info about how Twitter's bad seo effects ability to rank well for our twitter profile in some cases. I've been unsuccessful at getting my twitter profile to rank higher than it does, even though all metrics on OSE seem to indicate that it should. I've been linking to the non !#, non https, and non www, version of my profile, however it still is ranking as high as I'd like. I noticed today that the link URL has each letter of my name capitalized. I'm almost certain when I link to it I write out the name in all lower case. I was curious if you think this has any effect on it ranking? I'm wondering what the best steps would be moving forward. I could start linking to the url showing up in google (with upper case letters in the url) or I could go into my twitter profile and change my name to all lowercase and see if that changes the url in google, thus fixing all of the other backlinks to the profile. (At least I think it would.) What's everyone's thoughts on this? Thanks! [IMG]]([IMG]http://i.imgur.com/vGIbf.jpg[/IMG]) vGIbf.jpg vGIbf.jpg
Social Media | | NoahsDad0 -
Google Plus for Website - Should the button be available on the homepage or just blog posts and other sticky content?
I am trying to understand if I should add the Google +1 button to my client's homepages in addition to "sticky" content. Any insight here would be greatly appreciated.
Social Media | | MattAaron0 -
How do you leverage UGC for a corporate website?
We've heard a lot about how user-generated content is doing good for SEO, and how it can add more value to users. While this would work in certain niches, how would one go about implementing UGC like Q&A and comments on a corporate website? I've thought about having a Q&A about our services, but that would limit the appeal of the content.
Social Media | | IslandLogic700