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  4. Schema.org and Testimonials

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Schema.org and Testimonials

Intermediate & Advanced SEO
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  • rarbel
    rarbel Subscriber Banned last edited by May 7, 2012, 5:27 PM

    Does anyone know which fields and code are necessary to embed a testimonial into a page using schema.org?

    1 Reply Last reply Reply Quote 0
    • zigojacko
      zigojacko last edited by May 8, 2012, 4:59 AM May 8, 2012, 4:59 AM

      What exactly are you trying to achieve? No rich snippet markup from schema.org is required to embed a testimonial into a page. If you are intending to provide additional information to a search engine which helps gather a better understanding of what your website is and does so they can display markup in the search results, then this would be where you would use the appropriate markup.

      You may want to research the rich snippet markup for reviews to see if this is appropriate for what you're trying to achieve. It may be useful to read my other response to a schema related question I wrote a few moments ago too.

      1 Reply Last reply Reply Quote -1
      • BenFox
        BenFox last edited by May 7, 2012, 6:32 PM May 7, 2012, 6:32 PM

        If it's a testimonial of an company I believe you use the Reviews fields with Organization as the Thing.

        So if you take the example page on Schema.org (below) and swap out the Product for an organisation you should have it.

        http://schema.org/Review

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