PR Media and Syndications
-
I’ve noticed that lot of my competitors who have good results in SERPs use or have used Pr Release and syndication to hundreds and thousands of sites. Just wondering how Google will react to the article that is published in different sites and has the same content and anchor link. Will it be considered a spam or no? Is it advisable to go with pr syndications after Penguin and Panda updates or no?
Thanks.
-
Thanks got the concept..
-
I would leave keyword density out of it - go ahead and do press releases, but your goal should be media coverage, not link building/SEO.
-
Well said Ruth, I also don’t favor the idea of duplicate content and anchored links from 1000’s of web sites. With new PR I’m trying to introduce the new product line that is described in a sub page of the web site. So you recommend contacting the PR media and asking them for a PR in their own words with necessary keyword density?
Thanks.
-
I would say, don't use press release syndication as a way to build links - it tends to generate duplicate content an David's right, the links aren't worth much. Instead, use PR the way PR is traditionally used - to build awareness and encourage media outlets to cover your stories in their own words. The last thing you want is for your own content to outrank you on somebody else's site!
-
Thanks David,
I don't want to do something and later regret about it. The best practice is to follow search engine guidelines. What I want to do is to get exposure and links that will be in help. I want the article to be in a user friendly way that will interest readers. Questions like: How the title should be written? Is the brand name supposed to be in the title? What is the best keyword density that I should keep? Should I use multiple keywords or just one with synonyms? How large should I go with syndication, 50 sites or 1000 sites? Are bothering me and as of now I don’t have any answer to these concerns. Can you provide me the best pr release writing tips, or an advice to mentioned above questions that might be in help?
-
Real companies use this as a marketing tactic thus google can never penalize you for something like this the most they will do is devalue the links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website gone from PR 2 to PR 0
Hi guys! We're looking at a site in the trade industry here in Australia and it appears that around the Panda/Penguin updates in September & October last year, they've had their Google PageRank wiped out back to zero. I know we shouldn't be focusing too much on PR these days, but can't help but wonder what's caused this. It's a local business website who aren't selling links etc. I'm thinking backlinks pointing at the site that were giving them a boost have been discounted, however, they still have quite a number of quality links coming into them. Would love to pick your brains! Regards.
Intermediate & Advanced SEO | | WCR0 -
Change Media Wiki urls to - instead of _
Is there a way to do this? I have a new wiki set up at http://hiddentriforce.com/zelda-wiki/index.php/Main_Page I want to change the default underscores to hyphens. This is what I have been trying Options +FollowSymLinks
Intermediate & Advanced SEO | | Atomicx
RewriteEngine On
RewriteBase / RewriteRule !.(html|php)$ - [S=4]
RewriteRule ^([^]*)([^]*)([^]*)([^]*)(.)$ $1-$2-$3-$4-$5 [E=uscor:Yes]
RewriteRule ^([^_])([^])([^])(.*)$ $1-$2-$3-$4 [E=uscor:Yes]
RewriteRule ^([^])([^])(.*)$ $1-$2-$3 [E=uscor:Yes]
RewriteRule ^([^])_(.)$ $1-$2 [E=uscor:Yes] RewriteCond %{ENV:uscor} ^Yes$
RewriteRule (.*) http://hiddentriforce.com/zelda-wiki/index.php/$1 [R=301,L]0 -
Revisiting the dangers of PR Newswires
Hi, I've just been researching backlinks and newswires... One of them told me they put nofollow links on news releases, but some of their network would repro the news release without nofollow links. I suspect the network includes some not so brilliant websites, so even if I just use URL rather than anchor text for backlinks I'm thinking there probably is a risk. The other seemed to have more control over network, from what they said - they didn't auto-syndicate and used nofollow, but still I suspect there's a risk that your news release will end up on not so good websites. Has anybody out there recently experienced problems with the backlinks produced by newswire services? Beyond that, your general input would be welcome too.
Intermediate & Advanced SEO | | McTaggart0 -
Does link juice pass along the URL or the folders? 10yr old PR 6 site
We have a website that is ~10yrs old and a PR 6. It has a bunch of legitimate links from .edu and .gov sites. Until now the owner has never blogged or added much content to the site. We have suggested that to grow his traffic organically he should add a worpress blog and get agressive with his content. The IT guy is concerned about putting a wordpress blog on the same server as the main site because of security issues with WP. They have a bunch of credit card info on file. So, would it be better to just put the blog on a subdomain like blog.mysite.com OR host the blog on another server but have the URL structure be mysite.com/blog? I have tried to pass as much juice as possible. Any ideas?
Intermediate & Advanced SEO | | jasonsixtwo0 -
High PR Profile backlinks
High <acronym title="Google Page Ranking">PR</acronym> Profilebacklinks still worth for SEO ?
Intermediate & Advanced SEO | | innofidelity1 -
Declining Organic Traffic despite PR, links and engagement
I have a client site that launched last June and rebranded this February 2012 as http://49thshelf.com The search traffic since Feb has been steadily declining despite some great campaigns to drive traffic and engagement. April down 40% vs. Mar May down 37% Jun down 51% Jul 16% We have a couple of challenges. The site is the only collection of Canadian-authored titles. It's like an Amazon of only Canadian titles. But it's not ecommerce, we direct traffic to other vendors like Amazon or the publisher to buy. We have 40,000 unique products on the site and the descriptions are primarily supplied by the publishers, which means it's the same content on the publisher site as Goodreads, Amazon and anyone else they share data with. Those big players like Amazon and Goodreads use user generated content to alter the descriptions but we don't have that level of activity on the site. Members create reading lists, the editorial staff curate collections on the homepage and there are interviews, blog posts and guest posts. No black hat SEO, no bad links that I can see. Great organic membership growth and interactions. Good activity from social media sites to the site. Good, trusted links from news sites and legit blogs. I don't know what to do to improve the organic traffic. July is the first month that we haven't seen 40-50% drops. Any advice is welcome, thank you!
Intermediate & Advanced SEO | | SoMisguided0 -
Syndicating duplicate content descriptions - Can these be canonicalised?
Hi there, I have a site that contains descriptions of accommodation and we also use this content to syndicate to our partner sites. They then use this content to fill their descriptions on the same accommodation locations. I have looked at copyscape and Google and this does appear as duplicate content across these partnered sites. I do understand as well that certain kinds of content will not impact Google's duplication issue such as locations, addresses, opening times those kind of things, but would actual descriptions of a location around 250 words long be seen and penalised as duplicate content? Also is there a possible way to canonicalise this content so that Google can see it relates back to our original site? The only other way I can think of getting round a duplicate content issue like this is ordering the external sites to use tags like blockquotes and cite tags around the content.
Intermediate & Advanced SEO | | MalcolmGibb0 -
ECommerce syndication & duplicate content
We have an eCommerce website with original software products. We want to syndicate our content to partner and affiliate websites, but are worried about the effect of duplicate content all over the web. Note that this is a relatively high profile project, where thousands of sites will be listing hundreds of our products, with the exact same name, description, tags, etc. We read the wonderful and relevant post by Kate Morris on this topic (here: http://mz.cm/nXho02) and we realize the duplicate content is never the best option. Some concrete questions we're trying to figure out: 1. Are we risking penalties of any sort? 2. We can potentially get tens of thousands of links from this concept, all with duplicate content around them, but from PR3-6 sites, some with lots of authority. What will affect our site more - the quantity of mediocre links (good) or the duplicate content around them (bad)? 3. Should we sacrifice SEO for a good business idea?
Intermediate & Advanced SEO | | erangalp0