Google ranks better apps over articles
-
Hello,
On my quest to recover from Goolge´s updates I found out that the serps show apps and software downloads ranking better than content (articles or similar) for one of my most popular keywords.
When the ads above the fold update hit my site (I can only assume that because of the date) I lost about 50% of my traffic). This keyword dopped from the first or second position to a steady fifth or sixth page position.
Today, I was trying to research which sites outranked me and to my surprise no result in the first 15 position was an article, just apps and software downloads.
It is not that is wrong. Let´s say that we are talking about an area similar to instagram software (although it doesn´t rank in this keyword).
I´m not asking about my site. I simply want to know if the web apps (social sites) and mobile apps are taking over the content in serps.
Is it that now you can´t go for a high place in the rankings (for certain keywords) if you are not a social site or an app?
Thanks!
-
Nope, it is not an application name. The keyword is broad and generic, but by no means is an application name.
I used to rank in the first places with content (a blog post) and now there are no articles ranking in the first 15 places, just web apps and social sites.
Let´s say that the keyword is more a "category", very popular in the last year or so.
Thanks.
-
when the search is for something like "app name" then the app shows up which is what search visitors would expect . But if you cater for reviews , video review , etc you can rank for those
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
How do I use Google Keyword in onsite seo?
Hello to all, I wanted to ask if I am doing this correctly. So I own a Bernese mountain dog website I used the google keyword research tools to view keyword ideas. I listed my results below. So my questions are: 1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc? Or does it matter? Basically just as long as you use it for one page? 2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado. So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado) What type of strategy would you use for this type of situation? 3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/ Then make you h1 tag - The Best Colorado Home Builders Add The Best Colorado home builders to your meta description and one more time in your h2 tag Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs. So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first. In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge. So my results look like this | bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
Keyword Research | | Berner
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 |0 -
Google changes my title in search results randomly, any idea why?
hi all, i recently noticed google changing the title tag of one of my pages in search results for certain keywords... I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc... In my case they are litterally adding key words to it... Example - See Image 1 - This is my main keyword - the title displays correctly See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title Any ideas why this happens? fr0PIK7.jpg sv6zWOu.jpg
Keyword Research | | isntworkdull0 -
Am I blind or has Google finally shut down its "Related Searches" option?
I know I just used this a few days ago, so I was surprised when doing keyword research today that I could no longer access the "Related Searches" feature in Google search. Has anyone else noticed this? It's a pity if it's gone, although I think Google announced it was going to shut this down over a year ago. They said the same thing about the "Patent" search too, but it is still available. I know using "Related Searches" was really popular with SEOs so I am wondering if anyone else is as sad-faced as I am? Or perhaps was it just bumped today so Google could have fun with their April Fool's beta test of Google "Nose" ?
Keyword Research | | danatanseo0 -
SEO research via Google Adwords
I've read several times of this technique for determining if a particular keyword phrase is worth the effort of optimizing for in organic search. In Adwords create an Ad Group with a single exact match keyword phrase and let it run in Adwords until you have enough clicks to measure valid results (I've often heard 200-300 clicks). If you are unable to convert the search term via paid search, the theory goes, it's probably not worth the effort to rank top 3 for that phrase and you should put your efforts elsewhere. Do any of you use this strategy? If so, have you found the results to be pretty consistently accurate? Thanks, Mark
Keyword Research | | DenverKelly1 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0 -
Is there a way to tell google to ignore keywords in Webmaster Tools?
In Google Webmaster Tools for my site, the #1 keyword is "ago", probably because we format datestamps like "3 days ago". Is there a way to tell google not to count the word "ago"? Seems like a common enough word that google should be ignoring it. I have a feeling the answer to my first question is "NO!", so my follow-up question is: is there a best practice for formatting dates for SEO? Thanks!
Keyword Research | | RobotCo-op0