Newbie question about long tail keywords
-
I am a little confused as to how search engines see and rank keywords. Let me explain.
If I have a fairly long tail keyword such as "buy natural progesterone cream uk" will the search engine also break this up into smaller parts such as "buy natural progesterone uk"," buy progesterone cream uk", "natural progesterone uk" and so on or will it only see the words that are next to each other like "progesterone cream uk".
Also where does cannibalization come into this?
I really appreciate any help I can get with this that furthers my understanding. Thanks.
-
Yes, thank you, Marcus. It's really helpful to learn more about the process and thinking behind the process for developing content that includes long tail search terms that will be relevant to readers and helpful for ranking. Cheers!
-
Marcus, thank you so much for the suggestions, they are excellent!!!
-
Hey, I did about 5 seconds of research.
Google 'progesterone cream' and skimmed over the first few pages. One was an FAQ with some of these questions skim answered on one page. Perfect candidates for creating a better answer on a single targeted page.
Then, I played around with the suggestions that Google.co.uk made for me when I typed in those words in different orders and then googled around those suggestions to get a few others.
Just do some research. Go to blogs, forums, blog comments, see what questions people are asking and if you can give better answers then you have a piece of content.
If you find a common question that has no authoritative answer then that is a great opportunity and remember the old saying: hard answers make for easy links!
Hope that helps!
Marcus -
Hello Marcus!
Can you please let me know how you found those ideas related to progesterone cream. Did you use Google keyword tool or some other tool(s)? I did a Google search for progesterone cream but it did not return those topics for me. I'm very curious about finding relative keywords for my site. Thank you in advance!
-
Hey Jean,
If you have this content, and it is working and bringing in visitors, then maybe your time would be better spent on some conversion optimisation and funnelling of that traffic into some kind of soft conversions.
Hope it helps!
Marcus -
Hi Marcus,
I wonder if you found my site? Of the 4 (sensible) suggestions you gave I have 3 pages with pretty much those exact phrases as their title and one that is very similar.!
In total I have around 100 pages on the site and am currently attempting to improve the on-page SEO for them in order to drive more traffic to these supporting information pages.
Sounds like I may have a better grip of this than I thought!
Thank you so much for the help and information. It was very useful to me and so reassuring to someone in a world that is somewhat alien to them.
And the cream really is magic! I know 'cos I use it myself and my husband doesn't have to lock up all the knives anymore.
-
Thanks Carlos.
SEOMoz says the domain authority is 44 and page authority is 52
I think the content is highly relevant, I would 'cos I wrote it, So I am looking good on that front then I reckon.
Learning this SEO thing seems to raise more questions than I have answers for but I am getting there slowly I think.
-
Yep, don't try and cram "buy natural progesterone uk"," buy progesterone cream uk" into your text. Google knows you are in the UK and hopefully that you sell progresterone cream.
A better strategy would be to create your product page and then create some content based landing pages to support this page and hoover up traffic looking for information about the product.
A quick Google gave these ideas
-
why do women need progesterone cream
-
how to use progesterone cream
-
how to take progesterone cream
-
what is progesterone cream
-
how to spell progesterone (okay, I made that one up).
But, you get the picture. Have one main page, optimise it and then lots of other pages that support information driven queries that can be used to show an offer for your magic cream and to target a wider range of keywords than the tired old money phrase that everyone is going for. You could even do a free sample or some such incentive to get an email address to keep marketing to these people downstream.
If your information pages are good, they may win some links. You may also be able to build some links to these pages a damn site more easily than to the money page and they will help promote that one for it's targeted phrases.
Hope this helps!
Marcus -
-
The search engine will break it up, whether you rank for the more competitive variations of "buy natural progesterone cream uk" will depend of the page/domain authority your site has and how relevant your content is to those keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Related Keywords: How many separate pages?
We have an attorney website. There is a practice area that our research shows many different 2-4 word length keyword queries for. The keywords are all very different, but they end up in the same kind of legal action. We're wondering whether we should write many different pages, perhaps 10, to cover all the basic different keyword categories, or whether we should just write a few pages. In the latter situation, many of the target key words would be mentioned in the text, but wouldn't get placement in a url or title tags. One basic problem is that since the keyword queries are made up of different words, but result in the same kind of legal action and applicable law, the content of the pages might be similar with the only difference being a paragraph that speaks to that specific key word. The rest of the content would be quite similar among the pages, i.e. "here is the law that applies, contact us." Also, some of the keywords, like the name of the law, would have to be repeated on all the pages.
Intermediate & Advanced SEO | | RFfed90 -
Content Cannibalism Question with example
Hi, Since I love writing and I write a lot I always find myself worried about ruining for my self with Content Cannibalism. Yesterday, while looking to learn about diamonds I encountered a highly ranked website that has two pages ranking high on the first page simultaneously (4th and 5th) - I never noticed it before with Google. The term I googled was "vvs diamonds" and the two pages were: http://bit.ly/1N51HpQ and http://bit.ly/1JefWYS Two questions: 1. Does that happen often with Google (presenting two lines from the same site on first page)? 2. Would it be better practice for the writer to combine them? - creating a one more powerful page... Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
How many keywords should each of my pages realistically be targeting?
Hi All, I run a small bank's website and we're currently in the process of organising a site rebuild. Whilst this will be extensive and have many SEO factors to tick off, my concern now is to get a "realistic" number of keywords each of my pages should be targeting. For instance for my car loan page i've done a review on moz's keyword tool and have picked 3 or 4 good keywords - but the problem is there are realistically 7-8 that would suit. Also this is based on Bing's info only. Can anybody point me in the right direction (or have some google confirmed resource they can quote me) Cheers as always 🙂 Dave
Intermediate & Advanced SEO | | CFCU0 -
GWT Keywords not showing my Keywords Focus, What to do?
Hello Community I will like ot know if im doing something wrong here..... I have setup keywords for my google ranking using yoasr SEO http://imgur.com/BCWTifV but in my Google Webmaster http://imgur.com/V1texto What im doing wrong?
Intermediate & Advanced SEO | | dawgroup0 -
Internal links question
I've read that Google frowns upon large numbers of internal links. We're building a site that helps users browse a list of shows via dozens of genres. If the genres are expose, say, as a pulldown menu as opposed to a list of static links, and selecting the pulldown option filters the list of shows, would those genres count against our internal links count?
Intermediate & Advanced SEO | | TheaterMania0 -
Rankings and keywords
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes. For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank? Any suggestions would help! Thank you.
Intermediate & Advanced SEO | | ClickIt0 -
How long until my correct url is in the serps?
We changed our website including urls. We setup 301 redirects for our pages. Some of the pages show up as the old url and some the new url. When does that change?
Intermediate & Advanced SEO | | EcommerceSite0 -
Keyword Self-Cannibalization Concern
Right now I have an E-Commerce website that has layered menu properties. I have one page trying to rank for "NextGen Digital Ballast" that is the main category page. However, on that category page I link out to three product pages which would be "NextGen 400W Digital Ballast", "NextGen 600W Digital Ballast" and "NextGen 1000W Digital Ballast". The on page ranking factors tools is saying I may need to consider making adjustments because of the potential self-cannibalization, but I wanted to get some feedback to see what others thought about that. Thanks.
Intermediate & Advanced SEO | | JerDoggMckoy2