Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Tool for Local Keyword Research by US State
-
I want to find out keyword research about a specific US State but Google's tool only gives me data by Country.
Is there something else I can use?
-
Hello there SeedofIntention!
You're right - this thread is very old. I highly recommend that you check out the beta of Moz Local Market Analytics which is breaking ground in providing local keyword volumes:
-
Hello is there an updated post on this please? the keyword tool is different now. can't find the traffic source, to search by state
-
Hi SaraSEO,
Good advice from Robert. I want to add that it's important to understand that, if what you're engaging in is a local campaign, there is currently no keyword tool that will give you accurate city-related search volumes. From your question, I'm not positive whether you are looking for this (for example, looking for search volumes for terms like 'pizza chicago' or if, because you mention searching on a state level, your intent is something other than this.
-
Yes, it is 'geared' towards ppc, but that should be a small issue. Another step or two will likely get you close to where you want to go.
When I do KW research (we do SEM, so PPC and SEO) for some great clients. You have to put in a max CPC to get the table when using multiple KWs. Ignore that it is PPC.
When table shows after max CPC (if CPC is $20 max go to $21) so that I get the max clicks available. Then, go back to Keyword tool (helps if you duplicate a tab and have them side by side). In the KW tool I add the same keywords but with the state (auto tires and auto tires Texas, replacement tires and replacement tires Texas, so forth) I also do broad and exact match - this gives me a sense of what are people really searching on for a localized client.
Then, I can infer the search traffic from the impressions that show on the traffic estimator by looking at all. Again, you put it in using an excel file and you can export for the inference piece. No, it is not a perfect tool, but if your list of KW's is not overly long you can at least get a good idea.
hope this helps.
-
Thanks for the tip!
However, the Traffic Estimater seems very geared towards PPC not SEO and that it can only give me the potential of a single not keyword, but comparison of many keywords or assistance expanding my list.
Am I missing something? This seems like something that should be relatively easy....
-
Sara
In the keywords tool at upper left you will see: Tools, Keyword Tool, Traffic Estimator. Click on the Traffic Estimator. (see Image)
In this, when you click on location you have the option to target by City, state, etc. You will note that once you start you will be given the option of advanced search which will give you a map that is convenient if doing more than a couple of states/cities. If you do some and get a redundant error, it is likely that you left in US and just need to delete it from the search. (this is all fairly straight forward). A caution is that if you have a fairly long list and ran it in KW tool without using a csv/excel file, copy it before going to the Traffic Estimator as it will be lost and you will need to retype.
This should help you in targeting.
All the best,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find low difficulty keywords
how to find informative low difficulty keywords. how can I get content ideas? I have lots of content ideas but it's not good search volume on google. I have a kitchen-related affiliate website called https://gloryspy.com
Keyword Research | | MalikJan0 -
How do I do keyword research when search volume is unknown
Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy
Keyword Research | | AndyKubrin0 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
What is the ideal keyword difficulty percentage?
I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??
Keyword Research | | mmookie0 -
Is "in" a keyword differentiator?
Does google view phrases with "in" in then as different keywords than the same phrase without an "in"? For example: is "great restaurants in chicago" the same keyword as "great restaurants chicago"? Whenever I do research on two phrases like this, they always come up with the same search volume.
Keyword Research | | TheSquareFoot0 -
Keyword Difficulty Score Assesment
What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.
Keyword Research | | 13375auc30