Help with Content Revamp
-
Many years ago we wrote about 60 content pages for our surfboard e-commerce website targeting all the top popular keywords. Many of them generic but very keyword focused.
We are now revamping our content our our site and want to move away from the generic side of things and actually rewrite all the pages to make them very useful and actually stuff our customers can really use and will find very helpful.
I noticed that many times we wrote small pages less than 500 words that target similar keywords around a general theme. In looking at the analytics all the pages are getting a good amount of traffic and ranking well but im wondering would it be ok to focus on a main topic and combine similar pages if they are related? So i can take the say 60 articles and combine it down to say 10 articles and make the articles cover alot more stuff instead of just being small 500 word articles.
As an example we have many surfboard models so we wrote an article for
-Longboard Surfboards
-Funboard Surfboards
-Mini Malibu Surfboards
-Retro Fish Surfboards
-Womens Surfboards
-Beginner Surfboards
My question is could i weave these all together and write one long guide on say "Choosing The Type of Surboard you need" and cover all the board models in that article and then redirect the old pages to point to that one article. Would i still rank well for all these words Or would this destroy all my current rankings for these words?
What is the best approach to rewriting and or combining old content pages that currently rank well but could be combined with others around the same theme to make it more user friendly?
-
It depends on what those 60 articles are about...
It looks like some of them can be expanded into larger guides:
"How to choose a woman's surfboard"
Make this page oodles bigger with pretty images & several links to
the best top 5 brands of women's surfboards.
Then with the more specific ones like longboard surfboards
again expand it to just ad more images more text and make that page bigger.
You can totally take two general blah articles and edit them so that each one is more specifc and less general by adding text images tags and adding to the the copy.
-
I started salivating when I read what you currently have on your site.
Then I got a little nervous when you talked about combining all of those great pages. I believe that if you do that you will create ten powerful pages... but I think that some of your granular rankings will be lost.
Don't get me wrong, I am a enormous advocate of the huge, substantive article with lots of big juicy images.
Here's what I would try if this was my site.
I would make those ten big pages and optimize them like categories. However, instead of rewriting I would make them look like blog category pages with the first 100 words of each sub article and a really nice image for each. These would link to your current article pages similar to a category page of a blog linking to blog posts.
I would also put work into each of those 60 articles... improving them, adding photos, updating the information.
I think that this would be kickass giving you the best of both.
Since blogs do linking this way everywhere, I think that the risk is low.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content
Dear community, We have 15 product specific landing pages. They all share a block called "Why invest in VanEck ETFs?", see e.g., https://www.vaneck.com/de/en/mining-etf https://www.vaneck.com/de/en/space-etf/ https://www.vaneck.com/de/en/esports-etf/
Content Development | | marketing-europe
Can this lead to SEO penalization because of duplicate content?0 -
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Canonicle Help
Hey everyone, Hoping someone can shed some light on canonicle links for me. Have read as many articles and tutorials as possible but am still unsure about how to use them in my situation. I'm about to sign a content syndication agreement with a large newspaper for 3-4 of my articles per week. It's great because this national newspaper has a PR of 8, to my recently reduced PR of 3. The newspaper are providing attribution links back to my website, both to the homepage and original article on every article. Nice, but worried their size will make their copies of the article list above mine. Can anyone tell me, IF the newspaper agreed to making canonicle part of attribution, where exactly would it go? On my article? On their article? In their document ? Or in the link that directs back to me? Thanks.
Content Development | | Luc-W0 -
How quickly should one add content?
I'm building a content site (the model is AdSense revenue) around a certain niche, and I'm currently paying for about 6 articles to be contributed per week. I have the capacity to be paying for a lot more articles, however, so I'm wondering what, if any, factors exist to recommend building the site up slowly as opposed to throwing on e.g. 100 articles over the next week? Those I can think of are: 1. Going slowly leaves room for better keyword optimization etc. 2. Google seems to favor aged domains/content, so 100 good articles now certainly isn't as advantageous as 100 articles 2 years from now. All that being said, I still feel like the benefit in terms of traffic of adding more content now - since I can - might outweigh these considerations. Does anyone have any thoughts?
Content Development | | ZakGottlieb710 -
Help with Duplicate Content Issue for pages...
I have pages with duplicate content, i want to put them on hold while i write unique content as i do not want to get marked down for it. I also want to keep the urls and use them again.
Content Development | | pauledwards
There are about 300 pages affected by duplicate content currently. Am i best doing 302 redirects as it is temporary? to the origional source of the content, or canonical tags no index? The pages are currently indexed and cahced by google, i want to use the url in the future for unique content to get it valued by Google. Any advice much appreciated. Kind Regards,0 -
Content Marketing - Guest Blogging
We're doing a guest coulmn here - http://www.securityweek.com/public-cloud-ecommerce-truths-basics-new-pci-dss-20-standards, how do we re-use/rewrite this for our blog? Whats the best practice if the column comes first?
Content Development | | FirePowered0 -
Duplicate Content Penalty
If our pages are to have roughly 30% of non-original textual content, can we be penalized by Google? Or are we OK as long as this non-original content is relevant to the pages?
Content Development | | Quidsi0