How do I get the best from our Blog and build quality links and drive traffic to our site?
-
We have recently setup a Wordpress focused blog (blog.towelsrus.co.uk) which is very much work in progress.
Because of financial constraints we had to host this on a separate sub domain.
I need to get to grips with blogs is new to me (only been doing SEO this for 3 months now) and have have read may posts on the forums here that this is one of the best ways to build links and engage the audience.
How do I go about getting people to read my blog, and should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?
-
Hi Oleg
Sorry I did not respond sooner. I missed your reply!
Those site are really useful. We are going to get some nice articles written up that we can post to out blog and link a plenty back through to our main site so I will see how that goes.
Social media is something we are yet to touch and know how important is to get on with it. It will come once we have some more of the main site optimised and ranking better than it currently is.
-
Yeah, that's a tough subject but you'll just need to get more creative.
I would go after a more general niche: Hygiene & Health.
For content ideas, pop in "towel" to:
-
Hi Oleg
Thanks you for your response, a great help.
The difficulty i have is finding places where i can guest post relevant content to help this. Towels aren't something that are discussed a great deal from what i have found online.
What would you do?
-
How do I go about getting people to read my blog
Write great content, make it easy to share, be active on social networks, find out where your customers hang out online and join them (e.g. become active in related forums, write guest blog posts for other related blogs, target customers via PPC on facebook and adwords)
should I use this to pull in traffic on keywords we cannot through the main site or should i use this to re-enforce and build traction on those keywords we are trying to rank for on the main site?
Both. Writing content will drive more traffic to your site from search engines. In addition, you should link to relevant pages on your website which would drive more traffic, sales and link juice to your main site as well. Your main site should target the high traffic, high converting keywords while your blog should try and capture all the relevant long tail keywords and funnel visitors to the money pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a product clients will integrate into their sites: What is the best way to utilize my clients' unique domain names?
I'm designing a hosted product my clients will integrate into their websites, their end users would access it via my clients' customer-facing websites. It is a product my clients pay for which provides a service to their end users, who would have to login to my product via a link provided by my clients. Most clients would choose to incorporate this link prominently on their home page and site nav.
Intermediate & Advanced SEO | | emzeegee
All clients will be in the same vertical market, so their sites will be keyword rich and related to my site.
Many may even be .org and ,edus The way I see it, there are three main ways I could set this up within the product.
I want to know which is most beneficial, or if I'm missing anything. 1: They set up a subdomain at their domain that serves content from my domain product.theirdomain.com would render content from mydomain.com's database.
product.theirdomain.com could have footer and/or other no-follow links to mydomain.com with target keywords The risk I see here is having hundreds of sites with the same target keyword linking back to my domain.
This may be the worst option, as I'm not sure about if the nofollow will help, because I know Google considers this kind of link to be a link scheme: https://support.google.com/webmasters/answer/66356?hl=en 2: They link to a subdomain on mydomain.com from their nav/site
Their nav would include an actual link to product.mydomain.com/theircompanyname
Each client would have a different "theircompanyname" link.
They would decide and/or create their link method (graphic, presence of alt tag, text, what text, etc).
I would have no control aside from requiring them to link to that url on my server. 3: They link to a subdirectory on mydomain.com from their nav/site
Their nav would include an actual link to mydomain.com/product/theircompanyname
Each client would have a different "theircompanyname" link.
They would decide and/or create their link method (graphic, presence of alt tag, text, what text, etc).
I would have no control aside from requiring them to link to that url on my server. In all scenarios, my marketing content would be set up around mydomain.com both as static content and a blog directory, all with SEO attractive url slugs. I'm leaning towards option 3, but would like input!0 -
Link building - still effective ?
Hi, I know 70-80% of the links on Google have no-follow keyword. What I need to know is if link building by using guest posting and a combination of no-follow links through social media is still effective ? What would you suggest in terms of link building. I have read all the articles on moz and everything, but I need a personal touch on this matter. Thanks,
Intermediate & Advanced SEO | | kiraftw
Andrei0 -
Are reciprocal links with a Pandalized site harmful?
Hi, We have a reciprocal link exchange relationship with just 1 website, which is in the same industry as us. They do not have a reciprocal link exchange relationship with any site other than us. Bunches (3-5) of do-follow links to our website appear on approx 2k pages of theirs. We provide several hundred links back to them (1 per page). The links result in some decent traffic exchanged, but nothing significant or getting Pandalized over. Both our sites are in the 60+ domain authority range according to open site explorer. Both of our sites clearly got hit hard by Panda. From a purely SEO perspective, are these reciprocal links hurting us? I have read that Panda has nothing to do with links but I wanted to know if there is a possibly that this may be hurting us. At the time, many years ago, the link exchange seemed to help us rank better. Thanks.
Intermediate & Advanced SEO | | Locutus1 -
Internal links to blog posts
I am linking manually to blog posts in my site from my Home page. Our site isn't set up with an auto "Recent Posts" that shows on Home. Should I use the exact blog post title as the anchor text or do I need to create something that is not an exact match to the title of the post?
Intermediate & Advanced SEO | | gfiedel0 -
Best approach for a client with another site for the same company
I have a client who has an old website and company A handles the SEO campaign for this site.
Intermediate & Advanced SEO | | ao500000
My client wanted us to create a new website with unique content for the same company aiming to double his chances of ranking on the 1st of SERP's and eventually dominating it.
So we created the new site for him and handled it's SEO campaign. So far we are ranking decently on the search engines but we feel like we could do better. The site we are optimizing for him uses the same company, tracking number and a virtual address in the same city.
Do you think Google has a problem with this set up?
We have listed the new site in the citation directories but I'm worried that we are sending google mixed signals. The company has two listing on each directories, one for the old site and another for the new site.
Another thing, Google+ Local for the new site is created and verified but is not showing up in local pack.
What is the best way to approach this mess?
We are looking into ranking for both local & organic results.0 -
On-site links
Hi everybody, There's a lot of information about getting sitewide backlinks, but so few about on-site optimization. Is there a maximum of links to put on a page ? Is there a maximum of link that a page should receive ? etc ... ? So, what is the optimal strategy ? And I'm only concerned about on-page and on-site link, not backlinks commming from other sites. Thanks
Intermediate & Advanced SEO | | DavidPilon0 -
Link Building for "State" informational pages
I have a webpage for all 50 states for specific info relating to relocation and was wondering if there are any recommended links to work at getting for these pages. I would like to do "state" specific and possibly health related links for each page to help in the SEO rankings. I can see that if I just wanted to get 10 links on each page that is going to be 500 links I have to build and it is going to be very time consuming but I feel it is necessary. Thank you, Poo
Intermediate & Advanced SEO | | Boodreaux0 -
How to Build High Quality eCommerce Web Site during Low Quality Web Pages?
Today, I was reading Official Google Webmaster Central Blog: More guidance on building high-quality sites. I found one interesting statement over there. Low-quality content on some parts of a website can impact the whole site’s rankings. Why should I like to discuss on this topic? Because, I have made big change on my website via narrow by search. I want to give specific result to know more about it. This is my category page: http://www.vistastores.com/patio-umbrellas Left narrow by search section is creating accurate page for specific attribute products. California Umbrella:
Intermediate & Advanced SEO | | CommercePundit
http://www.vistastores.com/patio-umbrellas/shopby/manufacturer-california-umbrella From above page following page is accessible. http://www.vistastores.com/patio-umbrellas/shopby/canopy-shape-search-octagonal/manufacturer-california-umbrella Sunbrella Patio Umbrellas:
http://www.vistastores.com/patio-umbrellas/shopby/canopy-fabric-search-sunbrella Similar story for this page. Following page can accessible from above page. http://www.vistastores.com/patio-umbrellas/shopby/canopy-fabric-search-sunbrella/finish-search-wood My website have 100+ categories, 11,000 products. I have checked indexed pages in Google for my website. https://www.google.com/search?q=info%3Awww.vistastores.com&pws=0&gl=US#hl=en&safe=off&pws=0&gl=US&q=site:www.vistastores.com&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=910893d99351c8f7&biw=1366&bih=547 It shows me 35,000+ crawled pages which are developed by left navigation section. So, Will it consider as low quality pages? I want to improve my website performance without delete these pages.0